NATIONAL SALES MANAGEMENT - ALLIANCE ACCOUNT PROFESSIONAL - BRANDING
C - LEVEL ACCOUNTABILITY – BUSINESS STRATEGIST – CRM FACILITATOR - PROMOTION
P&L EXPERIENCE – SALES OPERATIONS – TRAINER of VARIOUS SALES METHODOLOGIES
Actively pursuing new career opportunities in client management ranging from national accounts to strategic and tactical regional sales. Possess a deep understanding of the manufacturing process, supply chain, outsourcing, wholesale or dealer distribution and direct sales to end user markets including retail.
Over two decades of documented sales and business development success… sales management, account alliance coordination, CRM optimization, EDI efficiency, marketing, advertising, and specialty fulfillment including professional traditional and digital business services.
Hands on… sales execution. Possessing an expert understanding of process and delivering operational and client value. Creative skill set for branding and business development. Experienced in building relationships and understanding the client need focused on unique and differentiating requirements.
Hands off… directing strategically focused teams winning new clients and expanding existing relationships. The sales approach is based on the understanding of the client, the market served and product application. Defining knowledge of the client’s business to become a client resource.
PROFESSIONAL SKILLS
Sales/Account Management – Business Development - Operations – Strategic – Major Sales Practices & Methodologies Social Media – Traditional Media - Product Development - P&L/Financial Oversight – CRM Ecosystem Development - Team Building/Recruiting – Pay Per Click - Training & Development - Problem Solving - Marketing/Market Analysis – Direct Mail Budgeting & Forecasting –– Cooperative Alliance Relations - Planning – SQL - Bilingual Spanish International Sales - Program/Project Management - Venture Capital – Acquisitions – Lean Methodologies – Negotiations & Contract Management - Communications – Client Compliance – Service Level Agreements – Broad Network & Professional Contacts Winning Enthusiastic, Passionate - Dynamics – Planning – Strategizing – Scripting – Closing – Delivering Results
NOTABLE CAREER HIGHLIGHTS
A career with continual contributions and increased responsibilities to Fortune 100 and 500 corporations as well as a Forbes Top 1,000 company.
A trust and relationship builder that provides short-term wins and long-term gains. This approach has maintained strong business relationships for over 20 years.
Positioned Company for growth and as a national source providing B2B, CPG and direct sales expansion with the fulfillment of paper, digital capabilities, packaging products and business services for both national brands and private store brand owners. Enabling downstream markets of distribution, wholesale, retail and e-commerce. Continuously finding process improvements that provided for removing non-value adding costs, feeding organic growth, and identifying new revenue streams.
Active with manufacturers, private label and national brand owners for packaging and sales promotion.
Proficient in formalizing ongoing business with legal and written sales agreements and programs. Saving the Company from financial exposure on raw materials, receivables and inventory. Focused on managing the business while prospecting for expansion. Further understanding the sales cycle, product assortments and consolidation based on market demand.
Dramatic year over year growth from 2010 – 2014 managing over $35M with P&L channel accountability. This achievement by developing precise business plans then executing a sales strategy unique in design to drive new channel entry in multiple market segments.
Daily managing the CRM tool with prospects, pipeline and probability. Generate weekly prospect reports. Creator and developer of processes to serve multiple clients in multiple channels while driving operational service improvements. Sharing reports with leadership team during regular business review
PROFESSIONAL OVERVIEW
MARKVANDO.COM 2015 - PRESENT Most recently I have been actively pursuing a new company and sales leadership position in the consumer goods market, direct mail and promotions, paper and packaging products including new business development opportunities.
During this time I have also accepted consultative project work from McKesson, PwC and Ridgetop Research.
I have also been active with DallasCareers.Org, Special Interest Group for Bilingual Business Professionals and volunteer work at the Lewisville Medical Center and Denton Heart Hospital.
BRIGHTMARKS, LLC. 2012-2014
VICE PRESIDENT OF SALES & MARKETING/EQUITY MEMBER
Assumed a two-year equity agreement to enable restructuring, corporate growth and status as a national source for specialty print and packaging by revamping sales and operations functions while developing a process to support multiple channel segments and enhance client service
Increased company brand visibility by implementing new website, new sales campaign with collateral, and tools. Company has realized significant client improvements. New engagements and enrollments with various national industry associations. As a result new opportunities and senior level relationships were garnered. Enhanced visual effects on brands and identity.
Developed new working relationships with the national and private brand owners including food processors and manufacturers on packaging and marketing initiatives. The focus was enhancing packaging and point of purchase merchandising with high visibility effects utilizing print and foil applications. Furthermore the development of both visual and covert security features were developed for packaging and coupon currency. Participating brands included ConAgra, Energizer, Schick, Unilever and P&G. Further additional new trade relationships were made with Staples Print Solutions, and FedEx Print solutions.
NATIONAL ENVELOPE 1987-2012
(INCLUDES 5 STRATEGIC ACQUISITIONS & INTEGRATIONS FROM 1993-2008)
VICE PRESIDENT CORPORATE CHANNEL LEAD: COMMERCIAL, CONSUMER, PRODUCTS
A member of the corporate leadership team witnessing revenue growth from $300M to $600M at peak. Meeting channel revenue commitments from 2009 through 2012.
Successfully proposed and closed on several major national sales agreements winning new channel market share in the commercial and retail office products segments. An increase in revenue from 2008 – 2012 of over $35M. Relationships developed with Staples, Walmart, OfficeMax, BJ’s Wholesale and others.
Developed and created a branded envelope program for Costco Wholesale Canada and Costco Wholesale US
Restructured field sales go-to-market approach with manufacturing representatives for commercial, office and consumer products B2B
Greeting Card Association, Associate Member Chair. Group has over 400 members. 350 Publishers, and 50 Suppliers
Launched the company’s National Business Services division in 2009 to provide outsourcing of custom products for the vertical banking industry and advertising specialty products generating more than $4M in annual sales
INTERNATIONAL PAPER COMPANY 1981-1987
WHITE PAPERS GROUP, ACCOUNT EXECUTIVE – CONVERTING AND REPROGRAPHIC
Various roles in customer service, sales, production planning, purchasing and outside sales.
Professional training certifications from Xerox, Carew, Karrass, Miller Heiman, Covey and American Management Assn.
SKILLS / CERTIFICATIONS / SYSTEMS KNOWLEDGE
Proficient in PC and Mac, MS Office Suite, Illustrator Creative Suite, CAD, Miller Heiman Sales, Xerox Professional Selling I, II, Carew Dimensions, Various CRMs, SalesForce.Com, NetSuite, ZOHO, Jigsaw, Hoovers, LexisNexis, Inside Business, L411, Nielson, Big Data Analysis, POS Data, SQL, JDE, AS400, Cognos, 2D and 3D Print Prototyping