Peter F. Christensen
781-***-**** ******************@*****.***
OBJECTIVE:
Obtain a sales position in Boston area that involves meeting with clients and has an opportunity for advancement based on performance.
Summer 19
PROFESSIONAL COMPETENCIES:
Sales
Leadership
Online Marketing
Copywriting/ Persuasive written communication
Leadership/ Team Building
Door to Door Prospecting & Sales – Averaged 162.5% of quota over a two year period
Telemarketing
Small Group Presentations
Public Speaking
PowerPoint Presentations
Client Service Skills
Rapport building Skills
Eliciting Prospects buying process
Elicit Prospects buying criteria
Negotiation skills
Closing skills
Project Managed website redesign
move site up 4 pages on Google search
Reduced
number of non-paying clients from 33 to 4 within 3 months.
Managed web designers
100% increase in new client generation at this client
Created Ideal Client Profile/Avatar – Upgraded firms target clients profile.
Increased Firm’s revenue by 300%
Adwords
Facebook advertising
Avvo: local service forum
Aweber: email marketing & autoresponder software
Yelp
Social Media Marketing on Facebook, LinkedIn, Twitter
Meta Tags – Basic SEO
Created Website
Content
Created company blog that is utilized to generate clients
Wrote and Edited Legal Blog
Wrote social media advertisements
Managed group projects in school to create superior results for our assignments
Created web programmer team to create more functional website.
Managed videographer and volunteer actors to create 3 YouTube videos as part of USU marketing campaign
WORK EXPERIENCE:
July 2014 – Present
Business Development & Marketing Christensen Law (Law Firm, Salt Lake City, Utah):
Hired to increase sales and grow local law firm. Responsible for marketing, sales, creation and optimization of business processes, and growth of size of law firm.
Managed web programmers to create new website, moved site up on google rankings from page 6 to page 2. Advertised on Twitter, Facebook, Google Adwords, Avvo (public forum), LinkedIn.
Accomplishments:
Increased cash flow to business by 33% by modifying timing of client payment process and implementing online payment system.
Increased new clients (sales) per month by 274.5% in thirteen months.
Project Managed redesign of corporate website, wrote interest generating copy, optimized site for marketing. Implemented focused online marketing. Result: increased prospective client call-ins from Google by 326.92%
Created new source of client prospecting that now produces 90% of new clients.
Increase in sales has led to 400% growth in number of attorneys working for the firm.
May 2013 – February 2014
Marketing Copywriter
Hired to increase sales for the English Department. Wrote persuasive, interest generating scripts, and created videos for three distinct service offerings. Wrote the script, recruited volunteer actors, directed video production, project managed entire process, assigned actors specific roles, co-edited each video with cameraman.
Videos were posted to the English Department’s YouTube Channel.
Recognition: Recognized by department head for raising the Positivity Ratio of the English department both within the department and on campus. Received positive comments from numerous English professors on the positive impact on the attitudes of students toward being and English major.
Accomplishments:
Increased enrollments in each of the target areas: Folk Lore, Literature, and a Departmental Video to attract students to be English Majors.
January 2012-August 2012
Marriott (Salt Lake City, Utah): worked at four-star corporate owned hotel
Promoted from Auditor to Front Desk Services Representative
Recognized by management for client interaction skills and sales skills.
Regularly received very highly rated customer ratings from clients.
Learned: customer service skills, basic accounting, checked guests in and out of hotel.
Answered guest questions of surrounding area, learned phone customer service
Training: Marriott’s highly recognized Hotel Excellence! Program
Building Rapport with Clients, Accounting, etc.
TRAINING:
Practical Online Marketing to Grow a Small Business:
Trained by Small Business Marketing Specialist. Learned Copywriting, Aweber (email marketing software), Retargeting, Advertising for LinkedIn, Facebook and Twitter, Basic Business Management. Used Copywriting to rewrite website, write advertisements. Results: Firm went from page 6 on Google to spot 6 on page 2. Used Aweber to create follow-up system and newsletter system. Results: Went from 1 client per week to 2 clients per week. Used Business Management skills to coordinate meetings between accountant, partner attorneys, and web programmers. Results: Went from approximately 45% of clients being in the red (more than 90 days since last payment), to 5.7% of clients in the red.
NLP Practitioner
Rapport Building, Learned how using body language and language structure creates rapport and sense of friendship between seller and buyer, results in lower return rates, increased likelihood of returning client. Eliciting Prospects Buying Process: Taught how to identify through language the cognitive sequence prospects need to go through to buy, results in faster buying cycle. Eliciting Prospects Buying Criteria: Taught how to ask for and identify prospects buying criteria, results in higher customer satisfaction, returning customers, higher cash flow.
NLP Master Practitioner:
Negotiation Skills: Learned Language Patterns of Influence, speech patterns that strengthen ability to persuade prospect to take action, results in faster sale cycle, higher customer satisfaction. Closing Skills: Learned how to use language to change people’s belief systems to be more open to take action and buy. Results in higher and faster cash flow.
EDUCATION:
B.S. in English, Literary Studies Emphasis Utah State University, Logan, UT, May 2015