Loyalty Channels Manager

GEM **** FRANCESCA SUNNY VILLAS, V. PEARL TANSIONGCO DRIVE

EAST FAIRVIEW, QUEZON CITY

• PHONE 639********* •

• E-MAIL ************@*****.*** •

WORK EXPERIENCE

Globe Telecommunications Manager, Postpaid Retention and Loyalty Channels (Apr 2015 – present)

Ensures that customers are engaged and motivated to continue account subscriptions

Ensures that channels are synchronized and aligned to the objective of a delightful customer experience in rewarding loyal customers

Manager, General Management Development Program (Sep 2014 – Apr 2015)

Improved the overall product management process for the company by ensuring that project managers are properly guided to finish projects on time, within budget, in scope with the desired level of quality

Developed a framework for consumer analytics to answer business requirements with agility and speed

Collaborated with different groups in consumer marketing to test digital products acceptance to the different target segments of the company

Evaluated the company’s idea generation program in terms of the framework used, processes and people involved, and eagerness for innovation Voyager Innovations, Inc.

(Subsidiary of Smart Communications, Inc.)

Digital Marketing Officer (Jan 2014 – Sep 2014)

Acted as support to product development in terms of generating insights to be used as input to further improve products in the market

Ensured that all products of the company, both released and in development phase, can be properly monitored and evaluated based on relevant metrics

Initiated big data and analytics application by consolidating available information for all products of the company for targeted digital marketing Enterprise Process Officer (Apr 2013 – Jan 2014)

Established a framework for project prioritization to manage company portfolio of projects

Optimized operations in terms of speed in decision-making, ensuring alignment to Smart’s policies and guidelines

Worked closely with the Human Resources group in shaping and developing the organization in terms of corporate culture and alignment to strategic goals

Coordinates with both local and international external parties and/or consultants for the application and implementation of the Lean Startup Model ABS-CBN Corporation Systems Specialist/Business Process Analyst (Jan 2012 – Apr 2013)

Conducted end-to-end business process review of various divisions and subsidiaries of the corporation

Ensured that management objectives are executed up to the operational level through policies, procedures and guidelines

Strengthened organizational teams’ capability to deliver by conducting volume assessment

ABS-CBN Shared Service

Center Pte. Ltd

(Subsidiary of ABS-CBN Corporation)

Systems Specialist/Business Process Analyst (Feb 2010 – Dec 2011)

Conducted end-to-end business process review of various divisions and subsidiaries of the corporation

Ensured that management objectives are executed up to the operational level through policies, procedures and guidelines

Strengthened organizational teams’ capability to deliver by conducting volume assessment

EDUCATION

University of the Philippines Diliman Master of Business Administration University of the Philippines Diliman Bachelor of Science in Industrial Engineering Philippine Science High School – Diliman High School Graduate St. Joseph Grade School – Iloilo Primary School Graduate - First Honorable Mention ORGANIZATIONS

UP Circle of Industrial Engineering Majors (2005-2009) U.P. Career Assistance Program for Engineering Students (CAPES) – 2005-2007 Mensa – 2002-2005

TRAININGS, SEMINARS AND CONFERENCES

International Institute of Digital Marketing - Digital Marketing Plan April-May 2014

Online Training

International Institute of Digital Marketing - Digital Marketing Analytics April-May 2014

Online Training

Six Sigma and Process Improvement Conference 2013

August 15-16, 2013

Hotel Intercontinental, Makati City

Startup Leadership Workshop by Launch48

June 28-30, 2013

Meralco Theater, Pasig City

Project Management, An In-Depth Approach by Franklin Covey October 28-29, 2010

ABS-CBN Building, Quezon City

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