Technical Marketing Writer

Edith Quiroz

***/***-**** ***************@*****.*** Anaheim, CA

OBJECTIVE

To obtain a position where I can use my skills and experience as a technical marketing writer, Web content writer and communications specialist to significantly contribute to the overall success of the organization.

SUMMARY

Highly skilled and experienced technical and marketing writer with over 20 years’ experience as a professional writer, editor, graphic designer and communications specialist.

Bachelor of Arts degree in English with an emphasis in writing from the University of San Francisco.

Experienced creating accurate, clear, concise and organized technical documentation that is easy to use and understand.

Highly creative - experienced creating fresh, new, exciting and persuasive advertising and marketing copy and graphics that captures audience attention.

Experienced project manager - ability to complete projects and tasks on time and meet deadlines.

Experienced writing, designing and creating the content and graphics for the following communication deliverables: User Guides and Training Manuals, Troubleshooting Guides, Policy and Procedure Documents, Standard Operating Procedures (SOP), Product Information/Data Sheets, E-fliers and email messages, Customer communications/sales letters, Marketing Brochures, Price bids, Newsletters, Quick Start Guides, Company logos, letterhead and taglines, Web pages - content and graphics, Marketing collateral - online and hard copy, Press Releases, Advertisements - online and print, Trade Show Banners, White Papers, Project Specifications and more.

EDUCATION

B.A., English, with an emphasis in writing, editing and communications, Dean’s Honor List

University of San Francisco, San Francisco, CA

TECHNICAL SKILLS

Experienced using Microsoft Word/Office, Illustrator, Photoshop, CS3, Adobe Acrobat, Distiller & PDF, Adobe InDesign, Dreamweaver & CSS (cascading style sheets), RoboHelp, Content Management Systems (CMS), SharePoint, Search Engine Optimization (SEO), Documentum, Drupal, FrameMaker/FrameMaker+SGML, HTML proficient, MS Publisher, Microsoft SharePoint, Flash, Tortoise SVN/Subversion Version Control System.

EXPERIENCE

PR/Marketing Web Content Writer 10/2014 – Present

Cyma Orchids, Anaheim, CA

Created Wholesale Product Catalog – compiled product photos, prices and dimensions, and wrote product descriptions.

Write content for Web pages and make them SEO (search engine optimized). Write press releases, email correspondence, corporate letters and other marketing deliverables.

Results: Increased customers and sales due to the Web page content, online listings, and marketing deliverables I created.

SEO Web Content Writer 10/2014 – 10/2014

Digitized Marketing, Tustin, CA

Wrote and edited client content pages to make them SEO (search engine optimized). Edited client ads to ensure they were technically accurate and grammatically correct.

Results: Updated client content pages to make them organically searchable on Google.

Independent Contract Technical and Marketing Writer - Remote 08/2013 – 10/2014

Riverland Energy, New Matamoras, OH

Updated technical operating instructions, procedure manuals and customer brochures remotely for a raw energy company.

Successfully worked 100% off site and used technology to effectively communicate with managers and subject matter experts to exchange information in order to ensure that the highest quality deliverables were created and implemented.

Results: Improved clarity and usability of operator instructions by more than 75%, making training employees on using machinery easier and faster while increasing safety on their job. Improved customer information and marketing materials which increased new and prospective customers by more than 50%.

Contract Technical Writer 05/2013 - 07/2013

Broadcom Inc., Irvine, CA

Wrote new and updated existing technical procedures according to client specifications that were published online and used by client’s Help Desk team to resolve incoming technical requests and problems.

Tracked documentation cases and save document revisions using customized case tracking and content version management tools.

Results: successfully completed three month contract that improved the Help Desk’s efficacy and increased their client productivity and satisfaction.

Marketing Communications Specialist/Writer 01/2013 - 04/2013

Finesse Solutions, Sunnyvale, CA

Planned, organized and managed all aspects of national and international biotechnology trade shows. Obtained quotes for new booth design, production, set-up and tear-down; scheduled building and delivery of product demos; arranged the shipping of marketing collateral and give-aways.

Wrote copy for company overview and worked with graphic artists to design and select appropriate graphics for marketing collateral. Wrote promotional copy to update product pages on company Web site.

Results: increased company leads and resulting in increased sales and revenues due to successful, smooth functioning and effective booths and marketing collateral at Trade Shows.

Technical Writer/Technical Illustrator 07/2012 - 01/2013

Los Gatos Research, Mountain View, CA

Created new and updated existing User Manuals for high-performance gas and liquid measurement analyzers; quickly learned about the company’s products to reorganize, reformat and rewrite the company’s existing user manuals and create new user manuals that were organized, clear, succinct and easy to understand. Created and implemented a new template to ensure that the information in the guides was presented clearly and consistently.

Worked with scientists and subject matter experts (SMEs) to ensure information in manuals was technically correct and accurate. Created accompanying line drawings and illustrations.

Results: in six months’ time, overhauled the company’s set of 30 User Manuals and improved their usability thereby improving the user experience of the company products by 100%.

Senior Marketing Communications Specialist/Writer 10/2011 - 01/2012

Crown Worldwide Moving and Storage, San Leandro, CA

Wrote new and updated existing content on the external and internal company Web sites and made the external site search engine optimized (SEO). Created new and updated existing marketing materials. Updated company profile on Yelp. Wrote promotional copy about company services to create online social media presence.

Wrote and prepared price proposals/bid responses and responses to requests for quotes for corporate and government moving and relocation projects.

Results: improved information on company Web site which increased its efficacy and generated leads and requests for price bids; successfully wrote price bids that won jobs which increased company revenue.

Promotional Web Content Writer 07/2011 - 09/2011

Info Plus International, San Mateo, CA

Wrote the content and selected graphics to update all pages of the company Web site (www.infoplusintl.com).

Interviewed subject matter experts (SMEs), wrote Case Studies, and updated files using SharePoint. Wrote the content, created graphics and designed the layout of Practice Area Data Sheets.

Results: Created new company Web site that accurately describes and promotes services providing prospective new clients with an upbeat, fresh and improved view of the company and what it offers.

Writer, Editor, Graphic Designer & Web Communications Specialist 11/2009 - 07/2011

EQ Writing, Editing, Communications, Graphics and Web Design, Mountain View, CA

Wrote and created the graphics for the following communications deliverables and published them in print and online: News Articles, Newsletters, Press Releases, Appeal Letters, Advertisements, E-fliers and Email Messages.

Worked with the media to effectively promote and brand organizations, and get communication pieces published by the press in hard copy and on the Web.

Results: In less than six months, successfully promoted InnVision - the Way Home, which increased public, community and media awareness, and significantly increased monthly and on-going donations.

Program Coordinator, ‘Shop Local ~ Mountain View’ 05/2009 - 10/2009

Chamber of Commerce Mountain View, Mountain View, CA

Successfully promoted the program and signed up local merchants and businesses; advertised, promoted and publicized the program to increase community awareness, which encouraged local residents to shop at businesses within the community.

Created the Shop Local logo and ads, as well as logos and ads for participating businesses and companies.

Results: Directly increased community awareness of Shop Local Mountain View, which increased sales at participating businesses by more than 50%, increased donations to local schools by 100%, and improved the local economy.

Technical & Marketing Writer, Editor, Graphic & Web Designer 09/2006 - 02/2009

Phalanx Biotech, Palo Alto, CA

Redesigned, wrote the content for and created the graphics to update the company Web site so that it clearly described its products and services in order to successfully increase sales (www.phalanxbiotech.com/main.html). Transformed existing technical documentation into clear, organized and effective communications pieces.

Worked with the Vice President of Marketing and Business Development, Senior Biotechnology Experts and Scientists to write and create all technical documentation and marketing materials, including: product data sheets, news articles, advertisements, training manuals, postcard mailers, online e-fliers & email messages, and more.

Results: Generated new business and increased sales and revenues by more than 200%.

Writer, Editor and Graphic Designer 03/2006 - 03/2007

Old Republic Home Protection, San Ramon, CA

For the Corporate Marketing Department, wrote, edited and created graphics for marketing and advertising collateral for a national home warranty company.

Wrote feature and supporting articles for real estate client newsletters. Edited company communications from the President.

Results: Created upbeat, trendy newsletters that were relevant to home-owner clients which increased sales reps’ client satisfaction.

Technical Writer, Editor and Information Architect 11/1997 - 09/2004

Cisco Systems Inc., Corporate Marketing Department, San Jose, CA

Project Manager and Information Architect on the team that created the first single-source publishing tool at Cisco and in the industry that enabled online and hard copy publishing of documents from single-source files.

Subject Matter Expert, Technical Lead and Writer for Cisco Product Catalog conversion project to FrameMaker+SGML - led, monitored and documented project team goals, progress and achievements.

Results: Successfully implemented new online update tool to Product Marketing Managers across all business units that was 97% adopted upon its first use.

Liaison between technical experts and publishing vendors for Cisco Press Internetworking Fundamentals Series. Created new templates for the guides that increased organization, clarity and usability; edited the guides to ensure that tone of the guides was consistent and that the scope of the guides was correct.

Results: Increased usability of the Cisco Press Technical Books so that they became critical Internetworking technical resource reference tools throughout the industry for all levels of users, in academic arenas, which increased hard copy and online sales by more than 40%.

Lead Technical Documentation Writer, Editor, and Graphic Designer 07/1995 - 01/1997

Synergex, Inc., Sacramento, CA

Worked with technical experts, engineers and software developers to write software and document specifications and plans.

Working within strict deadlines, created the templates, wrote the text and created graphics to create four new user guides for a Call Management Software product, including an API Developer’s Guide, a User’s Guide, a System Administer Guide, and a Session Manager Guide.

Results: Product was released on time with user-reported excellent supporting documentation to accompany it.

ADDITIONAL INFORMATION

Other Education details – University of San Francisco, San Francisco, CA:

Member Sigma Tau Delta – English Honor Society

Coursework taken at Academy of Art College, San Francisco, CA:

Illustration

Graphic design

Drawing

Fine arts

Color theory

References and samples available upon request.

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