Article writing, business writing

ROSE MORAND

***** ******** ****** • Unit *** • Bloomfield Hills, MI 48304

248-***-**** **********@*****.***

WRITER

Prolific, highly effective writer with extensive experience writing corporate video scripts, articles and other communications for a range of industries.

A dynamic communicator who brings energy, personal integrity and humor to every task. A natural presenter whose passion for excellence and accuracy results in strong, clear communications.

AREAS OF EMPHASIS

Copywriting • Television • Radio • Digital • Print • Trade-specific Content • Presentation

Article Writing • Website Copy • Corporate Videos • Research • Interviews

Supervisory Experience • Talent Audition and Selection

PROFESSIONAL EXPERIENCE

Freelance Copywriter Bloomfield Hills, MI 2006-Present

Deliver communications materials for various clients, including Palmer Productions Group, Creative Solutions Group, AutoBeat Group and SMZ Advertising. Chief advertising content writer for two Taubman malls.

• Develop and write web articles, research and write automotive content and blog entries for the Copper Development Association.

• Conduct research and write automotive articles for AutoBeat Group online publications AutoTech Daily, Advanced Mobility Project and AutoBeat Insider.

• Write corporate and training video scripts for automotive clients including General Motors and Chrysler.

SMZ Advertising Troy, MI 1998-2006

Associate Creative Director

Originated, wrote and produced advertising campaigns for the Michigan Lottery, Detroit Tigers, Detroit Red Wings, SVS Vision, the Michigan Dental Association and numerous Taubman shopping centers. Worked with creative teams to develop original concepts in TV, radio, print, outdoor, collateral and PR. Key presenter of agency creative.

• Originated Who's Your Tiger? concept and campaign for the Detroit Tigers.

EDUCATION

Bachelor of Arts, English

The University of Michigan

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