Research Analyst

Shaharyar Umar

** ***** ****** *****, *** ** Phone: 848-***-****

East Brunswick, NJ 08816 Email: ******.**@*****.***

LinkedIn:https://www.linkedin.com/in/msumar

Market Research Analyst

Focused and determined market research professional with rich global experience. Proven ability to service agencies, brands, media owners and Kantar Media, TGI-UK. Exceptional understanding of conducting, analyzing and interpreting consumer insights, competitive landscape, customer segmentation and how to build audience engagement for a brand.

Areas of Expertise

Market Intelligence

Quantitative Research

Strategic Media planning (X media)

Consumer Insights (360 degrees)

Media Research Strategies

Project Management

Data Analysis

Global Clients Servicing

Communication Planning

Summary

Successfully managed market leadership for world’s leading single source survey Target Group Index (TGI) consumer research (Kantar Media) in the market by localizing and updating the research instrument as per client’s changing requirements, enhanced training and client support, continuous visibility, creating sector based variants and fusing custom surveys with the mainstream survey.

Designed and developed research instruments and systems.

Successful, result oriented, productive and coordinated effectively with different functional teams

Published a number of articles on consumer insights data and ad spending data in various marketing journals. Also published research findings in Kantar’s website, WARC, Nielsen’s Global AdView etc

Teamed with 13 regional offices and Global TGI, Kantar (UK) to manage projects.

Professional Experience

Pan Arab Research Center, Dubai, UAE 2008 – July 2015

Marketing Research Manager

Representative of TGI surveys (Kantar Media, UK) for Dubai

Take ownership of TGI surveys across 3 markets. Directs all activities from localizing and updating the research instrument, project scheduling, quality checks, data analysis, present findings, support sales and client servicing.

Develop questionnaire for Internet survey to measure digital behavior and designed the fusion of the survey with mainstream survey. The questionnaire was highly appreciated by clients namely Starcom, BPG, Carat and Unilever

Established partnership with Effective Measures and fused the internet ratings data with TGI. Developed sector based syndicated surveys namely banking, net and sports. Represented UAE in TGI Meets in Dubai, Athens, Lisbon, Versaille, Prague, and Seville.

Perform custom market research and data analysis duties in a multi-tasking environment

Mines existing surveys and consumer data on a regular basis, delivering insights on market trends, consumer insights, consumer lifestyle and attitudes, brand mapping, consumption behavior and media touchpoints.

Primary point-of-contact for major clients and partners, answering questions, explaining methodologies, understanding requirements, translating and proposing our offers and present findings as needed.

Design research instruments in partnership with our clients for custom research. Processed and analyzed raw data into reports.

Summarizes key findings and insights into concise, clear and actionable reports and recommendations.

Education & Training

Certified Market Researcher - Principles of Market Research Course, University of Georgia

MBA, India

BE (Chemical Engineering), India-Graduated with Distinction

Technical Skills

TGI Choices, MS Excel, SPSS, SQL, mySQL, MS Access, VB, Web based Programming skills and Linux

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