Sales Manager

DWARKA DIPOO, MBA

**-**** ******* ***** 647-***-****

Mississauga, ON L4T 2V2 ******.*****@*****.***

EXPERIENCE RETAIL STORE MANAGER

Superior ROI Through Significant Cost Savings and Revenue Growth AREAS OF EXPERTISE

Business Operations Management

Strategic Planning & Tactical Execution

Performance Metrics & Reporting

New Business Development

Team Leadership & Collaboration

Cost Savings / Process Improvements

Market Share / Revenue Maximization

Pricing / Staffing / Scheduling

P&L / Budget Accountability

Customer / Vendor Relationships

BUSINESS OPERATIONAL COMPETENCIES

Successful at building and leading teams to improve processes, implement strategies, and drive marketing initiatives across big ‘box’ operations such as Hudson’s Bay, Zellers & Cash4You.

Trained at Harvard Business School to define and align performance measures and strategic goals to achieve record-breaking growth.

Excel at restructuring, improving, and transforming underperforming entities into profit-driven, customer- centric, market-focused organizations.

Effective at leveraging vendor / customer relationships, key resources, and multi-million dollar budgets to maximize business performance and cost savings.

PROFESSIONAL EXPERIENCE

CASH4YOU – Mississauga, ON (2010 – Present)

Leading retail financial services provider with 75 locations across Canada. Senior Manager - Retail Store Operation

Oversee day-to-day operations for multiple stores country- wide generating up to $2 million in annual sales growth. Supervise and train 14 direct / indirect reports.

Accountable for P&L performance, store / business

development, budgeting, customer service, process

improvements, performance reporting, cash management, forecasting, inventory control, compliance, and product introductions / management.

Increased sales 25%, customer growth 22%, while slashing costs 20% by automating processes & realigning staff resources to support a larger consumer portfolio.

Saved $40,000 by reviewing feedback in real time to identify and resolve critical customer issues.

Improved KOP 25% in three months by implementing a KPI program to identify marketing and growth trends.

Boosted market expansion 12.5% and customer retention 75%, by re-aligning marketing strategy with goals Accomplished seasoned business leader with broad and extensive experience directing store operations, improving processes, and applying strategies across multiple industries. DWARKA DIPOO PAGE 2 OF 2

Professional Experience

Trimmed returns (-18%) by executing strategic plans to maximize staff / financial performance.

Expanded SKUs 23% by designing / rolling out strategic marketing plans to capitalize on market trends.

Revitalized dormant market, introduced new sales call program /increased revenue 29% within 12 months.

Tracked and managed store’s P&L performance (15-25%) and operating budgets of up to $1.2 million supporting company’s retail lending portfolio, while maintaining losses at acceptable levels. HUDSON’S BAY COMPANY – Mississauga, ON (2004 – 2010) Major Canadian chain discount department retailer with P&L of $10-$12 million. Manager - Retail Store Operation (2004 – 2010)

Recruited to turn around and oversee store operations for a nationwide retail chain. Recruited, hired, trained, and managed 15 direct reports and 30 indirect reports. Accountable for strategic planning & execution, P&L performance ($20-$30 million), business / financial analysis, merchandising, business development, marketing & sales, inventory, communications, and vendor / customer relations.

Doubled operating profits from $5 million to $10 million by turning around underperforming units and maximizing operational effectiveness via higher margins, shorter delivery times, and error free processes.

Grew the business to 37% CAGR within five years, placing region among top corporate performers.

Delivered $20+ million in annual sales and 22% EBITDA by identifying and capitalizing on new business opportunities, building / leading teams, and establishing key relationships with vendors.

Slashed profit losses by 13% by realigning sales plans and forecasts to target and penetrate profitable accounts that focused on niche-markets or underrepresented value-added products.

Achieved 21% representing $1.1 million in SKU growth by executing strategic market analysis and communication programs to competitively position firm to target and penetrate key markets. ZELLERS – Mississauga, ON (2001 – 2004)

Major Canadian chain discount department retailer with P&L of $8-$10 million. Manager - Retail Store Operation (2002 – 2004) / Assistant Store Manager (2001 – 2002) / Sales Rep. (2001) Promoted to manage daily store operations with accountability for P&L performance (15-25%), strategic planning, budgeting, merchandising, vendor / customer relations, process improvements, staff training & development, system implementations, marketing, sales, and advertising. Hired, trained, and led 30 direct / indirect reports. Tracked and managed store operating budgets of up $15 million.

Captured 30% annual cost savings of $600,000, while reducing returns by 7%, overtime costs by 6% and obsolete inventory by 4% by streamlining and enhancing core business functions.

Grew market share by 33% over three years by identifying and securing new business opportunities.

Slash costs of returns (-15%), total labor costs (-22%), and administrative expenses (-13%) by automating processes and implementing cross-training / total quality management programs.

Improved sales $12 million YOY by leading 15-member cross-functional team to develop and implement a global advertising strategy for $1.2 million Sony brand – generating 26% increase in brand awareness. EDUCATION / CERTIFICATIONS

Masters in Business Administration, Athabasca University, Canada

Certificate in Retail Store Management, Harvard University, Cambridge, MA

Professional Management Designation, Canadian Institute of Management (CIM), Canada

Certifications: Certified Microsoft Office Technologist / Certified Communication Strategist

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