Microsoft Office Sales

Kendrick Hammond

DIGITAL COPYWRITER & CONTENT STRATEGIST

hammondkenj.wordpress.com / 203-***-****

PROFESSIONAL EXPERIENCES

SEO Copywriter

YP (Yellow Pages)

March 2015 to Current

Write content and design web pages that adhere to best practice for desktop and mobile devices

Research client business and online goals to produce engaging and informative content that converts both casual and in the moment users

Optimize search ads for relevant content in line with advertisers’ lines of business, targeted geography, and target customers

Coordinate with advertisers, sales representatives, and SEM analysts to design search campaigns that will lead to a high ROI by meeting and exceeding lead estimates

Digital Copywriter

Nebo Agency

Aug 2010 to Nov 2014

Collaborated with a multidisciplinary team of writers, designers, and specialists to develop online marketing strategies and digital content that engaged and delighted audiences

Wrote web copy, ads, emails, social media posts, articles, videos, and other marketing materials

Wrote and edited product descriptions for e-commerce websites

Managed ongoing content needs for clients through writing, design, and publishing phases

Led team multidisciplinary team in the creation of ongoing content for clients

Developed processes to improve content production and researched resources to help

Researched information on a broad range of abstract topics, and interviewed thought leaders and subject matter experts to produce timely and informative content

Edited and evaluated content for accuracy, style, brand standards, creativity and SEO

Writer / Producer

Elf Island

Nov 2007 to Aug 2010

Collaborated with a team of writers, designers, and specialists to produce ongoing content

Produced weekly articles for the online game to inform and entertain our audiences

Managed ongoing content needs through the research, writing, and publishing phases

Created and managed transactional emails according to brand guidelines and ongoing needs

Contributing Writer

SoulBounce

Nov 2014 to Current

Produce daily content for the music news and reviews website

Strategize content based on upcoming events, website needs and user feedback

EDUCATION

Certificate of Copywriting, Portfolio Center, Atlanta, GA 2007

BS, Marketing, Claflin University, Orangeburg, SC 2004

SKILLS

Microsoft Office, HTML, Content Management Systems, SalesForce

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