Senior Copywriter

PATRICIA SCHUMACHER l COPYWRITER

portfolio: www.creativehotlist.com/p-schumacher2 l email: *****************@*****.*** l mobile: 813-***-****

COPYWRITER

Ashley Furniture HomeStores l Home Furnishings Manufacturer-Retailer Arcadia, WI; Brandon, FL l June 2014–Present

Support ecommerce development and promotional needs for the world's largest home furnishings manufacturer.

Play a central role in the overhaul of www.ashleyfurniturehomestore.com crafting compelling,

accurate product descriptions for thousands of home furnishings available for sale for the first time online.

Probe all available sources for product information, including visiting local stores to see furniture and accessories

firsthand, and reaching out to sale reps, designers, engineers and information experts for accurate product specs.

Develop concepts and copy for various online communications, print materials and brand collateral. Projects include

website content, sales event email blasts, interior design blogs and tips, permanent/semi-permanent store signage,

product naming conventions, product takeaway sheets and brochures, as well as social media plugs, including Facebook,

Twitter and Pinterest posts on behalf of corporate celebrity spokespersons Giuliana and Bill Rancic.

Research interior design sources and incorporate trends into copy content elevating the company's image

as more than a furniture maker, but the #1 home furnishings market leader for style, selection, quality and value.

FREELANCE COPYWRITER

Various Clients l Nationwide l February 2004–Present

Provide expert-level copywriting services to clients across a multitude of specialties from fashion, financial services and high tech,

to hospitality, real estate and retail. Projects include top brands and high-profile names, such as:

VENUS Swimwear & Apparel

Triumph Lingerie

Hips & Curves Lingerie

Macquarie Bank

Citizens / Royal Bank of Scotland

Charleston Regional Business Journal

EarthLink Business

Beeline Recruitment

Modis IT Staffing / Consulting

Embassy Suites / Hilton Hotels

Homewood Suites / Hilton Hotels

Comfort Suites / Choice Hotels

Courtyard by Marriott Hotels

Ramada Worldwide Hotels

Wingate by Wyndham Hotels

Catalogs.com

Priceline.com

AskNow Psychic Advisors

O’Donnell / Atkins Commercial Developers

IMT Network Data Mining Consultants

Mojo’s Wings, Burgers & Beer

Earthchef Cookware

Johnson Capital Advisors

Boys Hope Girls Hope

Imprint Solutions Printing & Promotional Items

Ex-Navy SEAL (bin Laden shooter) Robert J. O'Neill

MARKETING WRITER

Persystent Software Venture Capital-Technology Startup Tampa, FL l August 2009–May 2010

Developed breakthrough communications in a highly competitive marketplace to generate interest in and

ultimately sales of Persystent’s 3-in-1 PC repair-imaging-desktop compliance solution.

Projects ranged from SEO-rich website copy for Persystent.com, email blasts, customer case studies and

illustrative graphic novels, to media releases, win wires, webinar presentations and video clips.

Additional duties included competitive market research, blog monitoring, webinar coordination and photo research.

WEB COPYWRITER CONTRACTOR

Citicards Credit Card Branch of Citi Jacksonville, FL l January 2007–December 2008

Outsourced for a contract position within Citicards’ e-business operation. Responsible for content development for various

online media, including websites, banners, splash pages and email blasts promoting Citi products and

offerings with co-brand leaders such as:

American Airlines

Expedia

ExxonMobil

Kmart

Macy’s

Phillips 66

Sam’s Club

Sears

SENIOR COPYWRITER

EverBank Retail Bank Jacksonville, FL l January 2005–December 2006

Promoted the company’s exceptionally diverse products to a wide-ranging audience, including bank branch

customers, online consumers, financial advisors, correspondent lenders, employees and servicing partners.

Helped EverBank build a compelling, consistent brand image while maintaining the distinctive nature of its corporate

entities: EverBank.com, EverHome, Pricelinemortgage, EverBank Commercial Group, EverBank of Florida, etc.

Expected to stay abreast of industry trends and business developments, and respond to internal clients’ demands for

timely, on-target marketing and advertising materials.

Developed copy for various mediums, including direct mail, online banners, video presentations, radio spots, billboards,

print ads, point-of-purchase displays, employee communications and newspaper articles.

SENIOR COPYWRITER

Providian-Washington Mutual Retail Bank San Francisco, CA l December 1995–February 2004

Served as marketing services' primary writer for corporate communications projects included community giving

annual reports, press releases and internal and external promotional materials for company-sponsored charitable events,

including the San Francisco Marathon, the San Francisco Film Festival, the Relay for Organ Donation and the AIDS Walk.

Produced content for GetSmart.com, an online service owned by Providian, where customers could search for

offers on mortgages, credit cards, auto insurance and personal loans.

Developed direct mail packages for MasterCard and VISA credit cards; membership services, such as discount

shopping programs; investment products; and credit offerings.

Demonstrated a clear understanding of clients' unique brands, products and marketing objectives.

Assumed responsibilities in the absence of associate creative director.

COPYWRITER ADVERTISING MANAGER

The Thomson Corporation Publishing Company Belmont, CA l January 1993–December 1995

Wrote promotional copy for direct mail brochures, catalogs, book jackets and packaging.

Hired and supervised freelance graphic designers, photographers and writers.

Created yearly advertising plans designed to maximize limited budgets.

Managed multiple projects simultaneously, from concept to print.

Attended press checks to ensure quality printing.

BACHELOR’S DEGREE, ADVERTISING

Simmons College Boston, MA

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