Manager Management
Resume:
TAREK
KRAIDIEH
(***)
t
*******@*****.***
t
Toronto,
ON,
M2N
6V5 September
2015 Page
1
of
2
I
am
a
seasoned
Creative
Director
in
the
advertising
industry,
with
15+
years
in
establishing
brand awareness,
and
developing
new
and
creative
solutions to
assist
clients
achieving their
marketing plans. I have conducted campaigns and management experience with 30+ medium and large organizations,
such
as:
IKEA,
FORD,
MITSUBISHI,
SUZUKI,
VOLKSWAGEN,
STARBUCKS,
SHERATON HOTEL,
FOUR
POINTS
HOTEL,
and
TAXCO. I
am
result
oriented,
experienced
in
all
aspects
of
design,
product
packaging,
and
publishing. With
Strong
attention to
details,
and
a
deep
understanding
of
how to turn
clients’ requirements into
imaginative
materials
that
build
brand
awareness. CORE
SKILLS
• Brand Management: Experienced in entire range of creative services from concept development
to
final
production
across
media
• Corporate Identity Manual: Knowledge of creating corporate identity Manuals and its brand
implementations
• Brand Identity
and
Design:
Led formation
of
creative
materials
and
accessories
was the
focal
point
for
conducting
brainstorming
• Strategic
Marketing Planning: Assisted accounts and
management teams in preparing a suitable
strategy
for
plans
of
execution
• Creative Directing & Art Directing: Fluency in Design, Strategy, Creative Talent Management, Brand Development/Management, Advertising, Integrated Campaigns, Websites,
Direct
Response,
Events
• Typography
/
Layouts
Compositions
• Client Relations & Retention: Communicated with both internal and external clients to assess
needs
and
requirements
• Team
Leadership
&
Motivation:
Supervised
and
directed
creative
teams
by
presenting
new ideas
to
be
used
as
guidelines
while
devising
strategies PROFFESIONAL
EXPERIENCE
Executive
Manager/Creative
Director
–
PAD10 2014
-
2015
• PAD10 is an interdisciplinary design studio that host creative minds with professional backgrounds in
architecture,
graphic
design,
packaging
design,
exhibition
design
and
new media
solution
with
26
employees.
• Developed and ensured consistent look and feel for all corporate communication both print
and
online
• Maintained strong relationships with clients and generated business with new clients valued
at
US$
1
M
• Established
guidelines
and
procedures for
mega
governmental
projects to
be followed
by the
government
nationally
• Developed
layouts
and
designs
for
15+
promotional
websites
for
various
clients Executive
Manager/Creative
Director
–
Circle 2008
-
2014
• Reported
directly
to
the
Board
of
Directors,
led
creative
campaigns
valued
US$
7M
• Succeeded
in
launching
an
anti- drug
organization
that
changed
the
Kuwait’s
drug
matrix TAREK
KRAIDIEH
(647)
622
3360
t
*******@*****.***
t
Toronto,
ON,
M2N
6V5 September
2015 Page
2
of
2
• Maintained
clients relationships that lead to the renewal
of
an
annual
contracts
with the biggest
two
Oil
and
Gas
companies
in
Kuwait
• Managed 3 projects simultaneously. The average project was of US$ 300K value in 8 months
duration
Associate
Creative
Director
–
Intermarkets 2001
–
2008
• Initiated marketing strategies, which led to successful advertising campaigns, increasing sales
of
Mitsubishi
Cars
by
15%
• Implemented regional creativity in Image Ads, Hard sell Ads, ATL, BTL and alternative media
in
the
Region
territory
for
STARBUCKS,
SUZUKI
and
SHERATON
• Secured
a
marketing
graphic
consultancy
project
worth
US$50K for
the
company
through development
of
competitive
layouts,
digital
plans
and
strong
presentations Associate
Creative
Director
–
DDB 2000
-
2001
• Supervised
and
lead
a
team
of
6
Graphic
Designers,
2
Illustrators
and
Art
Director;
and
was responsible
for
pitches
and
presentations
• Developed regional documentations (e.g. manuals, annual reports, company profiles, printed
material
and
creative
ads
• Supervised creative adaptation to mass media and brand activations for both IKEA and VOLKSWAGEN
Art
Director
-
Circle 1993
-
2000
• Designed,
art
directed
and
produced
advertising
campaigns
(print,
television,
billboards and
packaging)
EDUCATION
Associate
of
Art
-
Graphic
Design
and
Advertising,
Lebanese
American
University AWARDS
Kuwait’s
Second
Creative
Advertising
Award,
2006 Kuwait’s
First
Creative
Advertising
Award,
2005 Award
of
General
Secretariat
of
Waqf
for
Humanitarian
Campaigns,
2005 Cairo
Radio
and
Television
Festival,
2003 Elite
Advertising
Conference,
2001
Cairo
Radio
and
Television
Festival,
2000 Anbaa
Newspaper
Award,
1998
New
York
/
Cresta
International
Advertising
Award,
1997 VOLUNTEER
EXPERIENCE
Events
Committee
Member,
Ghiras
–
Anti
Drugs,
NGO2010 INTERESTS
&
EXTRACURRICULAR
True
color
personality:
Blue,
Yellow Art,
Travel,
Biking,
Reading
and
Swimming
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