Strategist

Strategist;

FATHOM-HATCH

FATHOM + HATCH, An Insight and Innovation Consultancy

Promoted to Strategist (June 2015-current) from Associate Strategist (June 2014 - June 2015)

• Counseled: Harley-Davidson, Chrysler, Big Heart Pet Brands, The Global Fund, Advil, Laser Spine Institute

• Hired by CMO of large American pet food company to immerse brand managers, VPs and CMO in food and health trends among Millennial consumers through full-day insights presentation and workshop

• Engaged by large U.S. automaker to predict near- and mid-future cultural and consumer shifts impacting family mobility and identified six core product design and innovation opportunities to jump starting long term growth after multiple years of declining market share in the family vehicle category

• Led full-scope insights and strategy project for an American motorcycle company with goal of increasing market share among Millennial male riders

• Clarified how American masculinity is likely to evolve over the next decade

• Identified seven core brand and design evolution priorities to power mid- and long-term growth

• Firm is actively exploring implementation of four of these priorities

• Developed new client relationship with WELLY, a filtering water bottle start-up, that provided extensive brand strategy

(positioning, brand personality, etc.), cultural trend analysis, website and Kickstarter campaign management Edelman Public Relations Crisis & Risk Group

Promoted to Account Executive (January 2014-May 2014) from Assistant Account Executive (May 2012-January 2014)

• Built digital and grassroots communities to accelerate political support for clients facing activist pressure

• Planned, managed and executed immersive crisis simulations for large client teams (30+ people), including senior executives up to Fortune 100 CEOs

• Designed crisis management scenario plans for Fortune 500 companies, city governments and universities

• Developed urgent strategic communications materials for corporate, institutional and government clients managing high profile reputation and brand crises in real-time SUMMARY

Growth strategist advising large, multinational companies creating brands, products and services that meet human needs and aspirations. Translates qualitative/quantitative research into consumer and cultural insights, and applies those insights to tangible brand marketing and product innovation. Cross- category experience with deep interest and focus on lifestyle brands. Recruited as first employee by founders of FATHOM+HATCH after firm was spun out of Edelman Public Relations, a privately-owned $1 billion holding company. Promoted after one year, manages junior team member and client-facing up to CEO level. Successfully generated new business, leading to multiple engagements.

Joined Edelman’s New York Public Affairs practice after graduating from Wake Forest University. While at Edelman, and with firm’s permission, freelanced as a brand and launch strategist for Casper, a New York-based sleep start-up, prior to launch. Casper reached year-one revenue target in six weeks, company is projected to hit $100 million in revenue by 2016. Annual reviews and peer feedback highlight strategic and creative thinking skills and strong track record of motivating and inspiring others to exceptional execution. Wake Forest University Graduated May 2012

B.A. in History & Political Science

• Honors in both majors, Dean’s List GPA all semesters

• Paid research assistant to professor writing book on American sanctions policy

Matthew Moran

E: ************@*****.***

M: 646-***-****

New York, N.Y.

EXPERIENCE

EDUCATION

Shady Side Academy Graduated June 2008

• President of nationally ranked debate team

• Competed at national championship 3/4 years of

high school, placed 11th in country senior year

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