Senior Manager, Digital Project Implementation
Resume:
Valorie Rivero
https://www.linkedin.com/in/vbrivero
********@*****.***
Summary
Results-driven, articulate and effective Account & Client Delivery professional with over 15 years experience in strategic planning, integrated digital campaigns, business analysis, process optimization and managing through change.
Skilled at developing and fostering strong relationships with clients and internal stakeholders at all levels.
Natural leader with proven success directing large cross-functional teams to implement complex projects in deadline-driven environments, ensuring customer satisfaction and repeat business.
Clients have included global Fortune 100 companies and a wide range of consumer, pharmaceutical, medical device and biotech brands such as Clorox, Johnson & Johnson, Nestle, Procter & Gamble, Reckitt Benckiser, Abbvie, Genentech, Lily, Medtronic, Merck, Novartis, Pfizer and Phillips Medical Systems, as well as U.S. Government agencies including Health & Human Services and the Federal Drug Administration.
Skills and Qualifications
Strategic Problem-Solving
Focus business objectives, priorities, and strategies in alignment with client KPIs and user needs
ROI-based Solutions: Implement powerful lead generation programs that capture prospects and convert them to sales by establishing key metrics, integrating analytics into campaigns, and calculating cost-per-metric ratios
Client and Project Management
Manage sales and client relations, internal teams and contractors, vendors, proposals, project plans, scheduling, budgets, and quality control
Campaign Management: Plan, create, and maintain content for web initiatives including articles, slideshows, interactive tools, infographics and video, and supervise those who perform content management and publication
Online Marketing
Microsites, Rich Media & Banner Advertising: Create branded experiences and send compelling messages, increasing campaign effectiveness with Web analytics such as Adobe Analytics
Emerging Media: Improve performance, image and reach through social networking, viral marketing, free-to-consumer content, mobile, print/magazine and on-pack/in-store extensions/displays
User Experience Design & Optimization
Information Architecture: Understand basic web coding and CMS systems, develop site structures and navigation, wireframes, design prototypes, user interfaces, style guides and provide art direction and copy editing
Usability Optimization: Increase ROI, sales, conversion rates, and user-efficiency with design and functionality improvements
Leadership & Communication
Effective mentor, coach, trainer and team advocate; skilled writer and presenter
Professional Synopsis
WebMD, Atlanta, GA
WebMD is the leading provider of health information services, serving consumers, physicians, other healthcare professionals, employers and health plans.
Senior Manager, Program Marketing 2014-2015
Directly managed program marketing related functions for all client campaigns within WebMD’s consumer-facing digital platforms (desktop, mobile, app) which accounted for more than $200 million in annual revenue
Trained and directed a team of Traffic Delivery Managers with a focus on creating positive morale and providing constructive feedback and coaching
Devised and implemented traffic delivery strategies across all available digital avenues in addition to monitoring current traffic delivery methods and ensuring that all contractual guarantees were met or exceeded
Performed in-depth analysis of internal metrics from multiple sources, developed ad hoc reports, and created unique solutions to any issues that arose
Senior Account Supervisor 2008-2014
Led a team of successful Account Managers which focused on designing and implementing multi-channel digital marketing campaigns for pharmaceutical, biotech, medical device, consumer product and government clients which accounted for up to $100 million in annual revenue
Oversaw 100+ programs from concept to launch, worked closely with outside agencies, set campaign objectives based on stakeholder needs, developed content across multiple formats and ensured regulatory compliance
Analyzed program performance to ensure campaigns were effective, mitigated risks as needed and devised enhancements to existing campaigns
Managed WebMD’s historic content-sharing partnership with the Federal Drug Administration
Recognized with an Outstanding Achievement Award for exemplary leadership
Account Manager 2002-2008
Led cross-functional teams to implement 50+ multi-channel pharmaceutical marketing campaigns which generated over $50 million in revenue
Managed WebMD’s first video-based client campaign
Created and delivered all client-facing program analysis and reporting
Recognized with 2 Outstanding Achievement Awards for exemplary performance
Additional Experience Includes: Web Producer (WebMD) and Product Training Coordinator (Elekta Instruments)
Education
Bachelor of Arts University of Michigan, Ann Arbor
Dual concentration in Sociology & Psychology
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