Marketing Manager

Associated with Vinculum Solutions Pvt. Ltd., Noida as an Associate Product Marketing Manager of Product SIM (Store inventory Management).

MBA in Retail Management from Birla Institute of Management Technology –Greater Noida

B.Tech in Fashion and Textiles from the Technological Institute of Textile and Sciences, Bhiwani.

Marketing Strategies

Email Marketing Campaigns

Creative Team Leadership

Product Positioning & Branding

Web & Print Content Development

Market Research

Development of Training Materials

Sales Collateral & Support

Presentations for Demo

Mailer Campaigns

Associate Product Marketing Manager, Vinculum Solutions Pvt.Ltd, Jan 2014 to present

Handling the marketing of Product: Vin SIM (Store inventory management System)

Recognizing and defining marketing opportunities and developing marketing plans

Planned and conducted mailer campaigns targeting UK, US and Indian geographies

Analyzing email campaigns and making the reports.

Managing the production of marketing materials, including leaflets, posters, flyers, newsletters

Working closely with product head to deliver demos to the prospect client about the product

Designed and created marketing collaterals for sales meeting, events and company executives

Updated different presentations according to the requirements of different clients

Meeting with the creative team and agencies during strategy sessions for collaterals and website.

Worked closely with BU head to conduct Vendor briefing sessions for Gartner analysis

Worked on white paper focusing Omni-channel Retailing

Contributed to relevant blogs and conferences related to the product

Analyzed and monitored competitors to evaluate the effectiveness of marketing strategies

Designed and created the new page for Vin SIM on our Vinculum website

Participated in different Retail events like NRF 2015, eTail Asia 2015, IRCE …etc.

Management Internee, Dabur India Limited, April 2013 to June 2013

To study the market potential of Dabur NEW U stores in Khan Market and Defence Colony and to

Know the reasons for decreasing sales in these both stores.

Devising analytics based model for merchandising and pricing leading to improved conversion

With basket size maximization.

Conducted primary and secondary research .Customer interaction was done with the help

of questionnaires and after the finding, analysis was done and recommendations were given

and implemented in the respective stores. The whole ideology behind the exercise was, “Right

Product at Right Place”

Compared their sales month wise and have done graphical analysis for New U store in khan Market

and Defence Colony.

Customer buying behavior, demographics, handling customer at front end, learning insights of

the market, Practical experience of the store operations and visual merchandising

On job Training, Reliance Trends, Oct 2012 to March 2013

To study the front end operations of the store

Developed various different strategies to increase their sales in terms of merchandising and

Visual merchandising.

Incorporated different themes according to the different occasions.

To understand the sales and have worked on CRM and also managed their POS at the time of heavy

Sales and occasions.

Masters of Business Administration in Retail Management from Birla Institute Of Management Technology(BIMTECH) 2012 -2014

B.Tech in Fashion And Apparel Engineering from “The Technological Institute of Textile & Sciences” 2007-2011

Got scholarship in Institute level as a Rank Topper during Graduation

Have organized Silver Jubilee Alumni Reunion, Nostalgia-2013

Have organized India retail summit 2012 organized in the college

Executive member of food conduit and Alumni association of Bimtech, 2012-201.

Key Member of Social initiative committee,Bimtech,2012-2014

Participated in case analysis competition organized by BMCD, 2013

Designed and developed Fashion Apparel Garments for the fashion show which was held in September 2010 at New Delhi during the International Conference organized by OGTC on Apparel and Home Textiles.

Date of Birth : 10th November, 1989

Marital Status : Married

Languages Known : Hindi, English and Punjabi

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