Julia A. McNabb

*** ******** *****

Fox River Grove, Illinois 60021

847-***-**** (home)

847-***-**** (cell)

acri33@r.postjobfree.com

Website: www.copymidas.com (view writing samples under “Nuggets”)

SUMMARY

Senior level internal/external writer and communication strategist with core expertise in print/digital marketing collateral, speeches, presentation skills training, proposals and corporate video production. Boasts a 15+ year career that spans multi-industries and multimedia in Fortune 500s, boutique agencies, non-profits and trade associations.

EXPERIENCE Freelance Script, Speech & Copywriter, Fox River Grove, IL (current)

Website: www.copymidas.com (view writing and video samples) 2015 clients include, American Academy of Orthopedic Surgeons, Advanced Technologies Group, American Marketing Association, Toddy Gear, Swimmer Design, Kineo, Northwest Compass, Vis-à-Vis Creative, Shmoop, Mindful Mix Marketing Communications

Association of Legal Administrators (ALA)

Lincolnshire, Illinois, Oct. 2013 – Nov. 3, 2014

Marketing Writer

Researched and wrote email body text, tags and headlines promoting conferences, webinars, education programs and publications with a click rate of >30%

Strategized and wrote copy for brochures, sell sheets, ads, internet, press releases and social media

Scripted and hosted ALA’s podcast series “Legal Management Talk” on blogtalkradio

Produced and scripted ALA videos for conferences and member recognition

Collaborated with senior management, graphic designers and marketing managers on high visibility projects

Freelance Script, Speech & Marketing Writer, Fox River Grove, IL September 2012 – October 2013

Clients include: Sears, Evoke Productions,(proposal development) Tweyen Graphics, American Academy of Orthopedic Surgeons, SassybWorldwide Public Relations, Home Depot, Sunoco, MIOD Marketing, FOCii Animation Studios and HIMSS.

Healthcare Information and Management Systems Society (HIMSS) Chicago, Illinois, 2007-2012

Senior Marketing Writer

Conceptualized and developed marketing copy for all promotional materials (print and online) in a high-volume, fast-paced department including emails, conference brochures, trade show collateral, flyers, bios, case studies, scripts, executive letters and more.

Brainstormed, strategized and wrote marketing material for large-scale, global healthcare IT conferences

Managed large-scale projects with both in-house and vendor resources

Launched a C-Suite community, Leaders & Innovators, along with its series of conferences, research papers and activities

Developed a successful recruitment video on a tight deadline and budget

Established a Writer’s Group to streamline creative approval, strengthen guideline adherence and integrate messaging company-wide

Paladin Creative Staffing, Chicago, Illinois

Contract Video Scriptwriter/Speechwriter, 2006-2007

Provided speechwriting and scriptwriting services for both live and video venues on behalf of Paladin’s corporate clients.

RR Donnelley and Sons Company, Bannockburn, Illinois

Proposal Response Team Manager, 2004 - 2006

Responsible for managing all aspects of the RFP (proposal) process including: research/write/edit new and existing material, coordinate sales and pricing efforts, develop new subject matter expert relationships all within demanding deadlines.

Underwriters Laboratories, Inc., Northbrook, Illinois

Senior Speechwriter/Video Producer - Global Communications Department, 2000 - 2003

Researched and wrote executive level speeches, PowerPoint presentations, videos and articles for global venues. Responsible for conceptualizing/managing company-wide employee communications programs.

Chosen for a speech reprint in the Defense Acquisition’s trade publication

Developed and led multiple communication projects to support a major change management initiative, “Orchestrating Success”

Co-produced UL’s Annual Meeting with the following responsibilities: speechwriting, video development, speaker support and creative vendor management

Won UL’s highest recognition, the “General Manager's Award” for creating an innovative employee appreciation program - “Share the Pride”

Produced last minute speeches under tight deadlines

Standard Register/UARCO, Inc., Barrington, Illinois

Editor and Creative Writer - Corporate Communications, 1997 - 1999

Strategized and wrote various communication tools for internal/external audiences including: brochures, magazines, newsletters, speeches, marketing presentations and business proposals.

Wrote business-winning proposals for opportunities exceeding 1.5 million dollars

Redesigned style and content of UARCO’s internal magazine to company-wide acclaim

Developed and wrote sales newsletter that helped to boost productivity

Decreased outsourced speechwriting costs by $20,000

EDUCATION Western Illinois University, Macomb, Illinois

Bachelor of Arts in Theater - Graduated Cum Laude

PROFESSIONAL Speechwriter’s Forum – Chicago

AFFILIATIONS BMA – Chicago

IABC– Chicago

Ragan Select Member

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