Rosa Perez
Cell: 754-***-**** E-mail: *************@*****.***
Location: Buena Park, CA LinkedIn: LinkedIn.com/in/JustRosey
EDUCATION
University of Phoenix – La Palma, CA
Master’s in Business Administration* (*2016)
Bachelors of Science in Business (10/14)
Associates of Arts, IT-Programming (06/12)
University of California, Irvine on Coursera
Project Management: Basics for Success (no cert) (07/15)
Initiating and Planning Projects (certificate) (07/15)
Budgeting and Scheduling Projects (certificate) (08/15)
Managing Project Risks and Changes (certificate) (08/15)
EXPERIENCE
Commonwealth Car Wash 06/01/11–Present Fullerton
Digital Marketing & Social Media Manager
Create and manage company's web presence and social media network
Build company awareness by creating relevant content and engaging the audience
Design, create and manage promotions and Social ad campaigns
Monitor online ratings and respond accordingly
Collaborate with management regarding collateral such as promotional flyers and loyalty program
Extron Electronics 08/16/11–05/22/15 Anaheim
Web Applications (Requirements) Business Analyst (01/21/13–05/22/15)
In my first year, I supported and coordinated the development and deployment of four web applications. I also analyzed and initiated change in the newsletter emailing process facilitating scheduling and batch processing.
Identified and analyzed requirements for new and ongoing Web-based application projects
Used Wiki to document informal, lean requirements and tracked project tasks in SharePoint
Created workflows in Visio and use case diagrams in StarUML
Created wireframes with Balsamiq to visually present functionality
Coordinated and lead project meetings, project schedules, and Quality Assurance (QA) testing
Communicated with stakeholders to identify and prioritize tasks and negotiated change requests
Worked effectively with development team, QA, and stakeholders to facilitate communication and ensure product quality
Monitored and followed-up on project action items including scheduling progress meetings through Outlook
Tracked work in progress and completed work to ensure timelines were on schedule for delivery
Web Content Specialist (08/16/11–01/21/13)
Maintained corporate website and product information databases using HTML, CSS, CMS, SQL, and XML in an ASP .NET environment
Ensured language translations remained consistent with changes to the English version of the site
Maintained web content through the use of company developed CMS and Microsoft VSS
Consulted and collaborated with graphic designers, writers, and developers on infrastructure, material, and development issues
Wrote procedure documentation and updated information on internal knowledge-base (Wiki)
Rosa Perez
Cell: 754-***-**** E-mail: *************@*****.***
Experience Services 06/10/07–01/01/11 Tustin
Web Team Lead/Project Coordinator
Met with management to identify website requirements
Planned website revamp and delegated tasks to appropriate development and design resources
Proofread, edited, maintained, and updated company website site
Recommended changes in editorial policy and site design
Monitored site traffic with the use of Google Analytics basic functionality
ESRI 06/5/00–09/11/09 Redlands
Web Specialist/Editor (05/29/09 – 09/11/09)
Managed and maintained company micro-sites (partners, careers, events, and training)
Researched, gathered, organized, wrote, and edited content for web publication
Coordinated projects with various departments for programming, graphics, proofreading
Edited/updated XML RSS news feed items with data such as news title, link, and description
Web Metrics Specialist (10/31/06 – 05/29/09)
Analyzed web traffic at entry level utilizing web analytics software (WebTrends)
Analyzed visitor behavior, most popular links, and other time sensitive information on strategic web pages utilizing heatmaps
Analyzed Web Site link integrity with the use of link tracking software (Maxamine)
Compiled ad-hoc, weekly, monthly, and yearly web site metrics reports
Developed company surveys via survey building program for client distribution and response
Internet Specialist (06/5/00 – 10/31/06)
Responsibility: HTML Web Content Development
Developed and maintained corporate web sites with the use of Macromedia Dreamweaver
Coordinated projects with various departments for programming, graphics, and proofreading
Manipulated graphics with the use of Macromedia Fireworks
Provided email customer support
Responsibility: Conference CD Development Coordinator
Provided technical support for customer digital paper presentation submissions
Coordinated the collection of all staff presentations, videos, and plenary documents
Coded all content into HTML format and merged with CD interface
Responsibility: Supervision and New Employee Training
Delegated Web requests to appropriate team members
Provided company and position standards’ training to all new employees
Led team progress meetings
NONPROFIT VOLUNTEER ACTIVITIES
Rosey’s Kids Private Nonprofit, Founder (03/14 – present)
Founded Rosey’s Kids, established the mission, brand, and identity
Received over 100 toy donations from individuals and recruited 20+ volunteer staff within 6 months
Initiated, negotiated, and led a collaborative partnership with USC-Medical Center
Established and maintained social media relationships
Cultivated supportive contacts with local and national supporters