Sales / Advertising / Business Development / Account Executive
Resume:
Confidential Resume of
CARDWELL VAUGHN * Hampshire Road Berkeley Heights, New Jersey 07922
********.******@*****.***
SALES / DIGITAL MARKETING / ACCOUNT MANAGEMENT
Forward-Thinking, Outcome-Oriented, Solution-Driven Achiever
Energetic and dependable sales professional with technical prowess, proven leadership and highly developed communication skills. Innovative and resourceful. Persistent and persuasive.
CAREER TRACK
ACCOUNT EXECUTIVE 2014 - 2014
Garden State Digital Media (a “Digital Advertising” start up venture) Warren, New Jersey
Responsible for developing a TV advertising network, by placing high definition TV screens
in local businesses throughout Union County, NJ territory. Sold TV advertising to businesses,
on the network of screens. Managed the entire sales cycle. Created high resolution images
of client, for TV ad. Presented finished TV ad to client, for approval. Updated ad content,
as needed.
ACCOUNT EXECUTIVE 2013 – 2013
Contractors 1st (a “Lead Generation” start up venture) Fairfield, New Jersey
Responsible for prospecting, following up and selling “Call Verified” residential leads to
qualified general contractors in the NJ, NY, PA & MA marketplace.
INTERNET MARKETING CONSULTANT 2011 – 2011
ReachLocal Parsippany, New Jersey
Provided small to medium size businesses with Digital Marketing Solutions, Campaign
Management & Performance Monitoring. Utilized one platform to attract customers via
Search Engine Marketing, build Brand Awareness & provide Reputation Management.
Responsible for managing clients total “Web Presence” strategy :
Search Marketing / Web Chat / Display Advertising / Content Marketing / Facebook Ads
CARDWELL VAUGHN Page 2
MEDIA CONSULTANT 2002 - 2011 Yellowbook / Yellowbook.com Paramus, New Jersey
Propelled new sales and serviced existing accounts throughout the New Jersey marketplace. Product line included - Websites, Web Videos, Search Engine Marketing (SEM),
Search Engine Optimization (SEO), Direct Mail & Directory Advertising.
National Accounts Sales Manager 1995 - 2002
Verizon / Superpages.com Glen Ridge, New Jersey
Contributed vision and management expertise critical to competitive positioning, organizational efficiency and business growth. Planned and coordinated activities to grow revenue base. Increased new advertisers and coordinated testing programs within the national channel.
• Galvanized efforts of sales teams throughout former Bell Atlantic region, Maine to Virginia; served as subject expert; provided answers pertaining to products and incentive programs.
• Ensured effective staff motivation, training and recognition. Provided
presentations, sales collateral and customized reports for national agency.
Previous positions include:
PREMISE ACCOUNT EXECUTIVE - NYNEX Clifton, NJ 1986 - 1995
ACCOUNT EXECUTIVE - WOR 710 AM (Talk format) New York, NY 1983 - 1986
ACCOUNT EXECUTIVE - WKHK 106.7 FM (Country Music) New York, NY 1980 - 1983
LEARNING CREDENTIALS
Pace University - New York, NY B.B.A. - Marketing
SEMINARS & WORKSHOPS
The Wharton School @ The University of Pennsylvania - “Leadership Development Program”
Dale Carnegie - “Speak More Effectively”
Anthony Robbins - “The Competitive Edge”
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