MICHELLE LANG
**** ****** **** *****, ******, Texas 77346 C: 832-***-**** *************@*****.***
Summary
Seasoned marketing professional with a comprehensive global background managing highly
effective communication campaigns that supported key sales, marketing, and stakeholder
engagement objectives. Efficient project management with the ability to manage workload,
meet deadlines while ensuring quality. Effective communicator with the ability to identify
and appropriately adapt to a wide variety of multi-cultural audiences.
Highlights
Global Marketing Microsoft Office
Public Relations Expert Visio
Project Management InDesign
Advertising Quark Express
Accomplishments
Secured editorials in more than twenty relevant Oil and Gas publications per year.
Experience
Marketing & Communications Specialist Apr 2002 to Jan 2015
INTECSEA Houston, TX
Collaborated with marketing and communications teams on standardization, design,
and production of marketing materials.
Responsible for global external communications including editing, design, and
production of corporate collateral including website, newsletter, adverts, brochures,
and promotional items.
Developed and maintained key media relationships that resulted in successful
placement of trade articles and industry press releases
Developed, implemented, and managed communication strategies to promote/ensure
a positive public image for the company
Oversaw implementation, approvals, and distribution of communication pieces for use
including, trade articles, brochures, quarterly newsletter, and corporate press releases
Established and ensured consistent compliance for application of brand guidelines both
internally and externally
Oversaw end-to-end management and participation of all global conferences
and customer events
Managed corporate customer database (ACT)
Developed, implemented, and managed a strategic editorial and advertising plan;
including managing contracts, approvals, process communication resulting in an
average of over 30 trade articles per year
Assisted in corporate communications through two acquisitions and roll out of all
transition materials
Proposal Coordinator Oct 1999 to Apr 2002
INTEC Engineering Houston, TX
Gathered and organized information from various sources for the development of effective
proposals, presentations, marketing brochures, and general business development documents
Reviewed Requests for Proposal (RFP) documents and determined response content, assigned responsibilities and established schedules for input required from associated disciplines to meet specified deadlines for submittal.
Ensured resumes of personnel were updated regularly and accurately to best represent
relevant experience for use in proposals.
Reviewed and tracked costs associated with proposal development against allocated proposal budget.
Related Coursework
Connect Learning Houston, TX
InDesign CS2: Fundamentals
INTEC Engineering Houston, TX
Ten Danger Zones for Supervisors
Rockhurst University Continuing Education Center Houston, TX
How to Design Newsletters, Brochures, Ads, Catalogs and More
Rockhurst University Continuing Education Houston, TX
Business Writing and Grammar Skills
AMA Houston, TX, USA
Total Time Management: How to Better Organize Your Life
Skill Path Houston, TX
Excelling as a First-Time Manager or Supervisor
2007
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2004
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