Torkesha Scales
Madison, MS ***10
********.******@*****.***
torkeshascales.commailto:***********@*****.***
Objective
To become an integral member by using education, as well as, work experience to initiate changes and implement innovative ideas for performance improvement both in the institution and my professional career.
EXPERIENCE
September 2014-Present PRDM Advertisements, LLC
Owner/Consultant
Creates logos, flyers, business cards and pamphlets
Implements Public Relation plans and Generates Press releases (for business and individuals)
Comprehensive knowledge of WordPress, HTML, HTML5, XHTML, CSS, CSS3, Bootstrap UX/ UI jQuery and JavaScript
Establish the purpose of the website based upon its target audience
Aware of international web standards and protocols
Creating websites that are user-friendly, effective and appealing.
Producing, modifying and maintaining websites and web applications.
Creating quality web pages.
Explaining the costs and benefits of a proposed website to customers and end users.
Successful Search Engine Optimization and a full understanding of Google Analytics.
Testing a website & identifying bugs & technical problems.
Developing cross-browser and cross-platform compatible solutions.
Designing, implementing and supporting database development on an SQL server
Design and Manage Websites
Collaborate code through sites like git
Familiar with: Mail Chimp, Slack, Git, etc.
Promotes Social media management
Negotiate, drafts, and executes contracts
Create cost/profit analysis
Handle accounting and finance using Excel, Quickbooks, etc.
Provide campaign slogans and speeches
Prepare financial documents for quarterly reports: Balance Sheets, Income Statements etc. MS Excel
January 2014-May 2014 Alzheimer’s Association (Patti Dunn- Supervisor) 601-***-****)
Public Relations Intern
Public Relation Plan for School Outreach Program
Creating flyers, checklist and letters
Video record, script writing
Plan and market events
Graphic Design, Photoshop
Video Creation and Editing
SWOT Analysis, Executive Summary, and QR Code creation
Social Media Management, Create Social Media Schedule
Current events posting
Website Management
Torkesha Scales Page 2
EXPERIENCE CONTINUED
August 2011-September 2014 Freelancer 601-***-****)
Freelancer
Graphic Design: Flyers, Brochures, Pamphlets, T-shirts, business cards etc.
Extensive knowledge of branding practices.
Preparing Financial Documents using Excel and Quickbooks: Balance Sheets, Income Statements, Accounts Payable and Receivable
Assembled Cost/Profit analysis with an emphasis on long term financial growth goals
Writing speeches and Blogging, Social Media Management
Assembling Presentation Visual aids and Talking Points
Coordinating and Planning events both Non-profit and Corporate
Digital Media strategy production and execution
Website Development: WordPress, HTML, HTML5, XHTML, CSS, CSS3, Bootstrap, UX/ UI, jQuery and JavaScript
Producing, modifying and maintaining websites and web applications.
Successful Search Engine Optimization and a full understanding of Google Analytics.
Assembled and Executed Marketing and PR Strategies
Negotiate contract terms with clientele. Edit or amend contracts and handles terms of contract breach. Prepare, review and evaluate contracts for compliance of legality and for profitability
January 2008-May 2008 University of Mississippi Housing 662-***-****)
Front Desk Clerk
Checked in guests
Notified dorm leaders of house issues
Aided in fire drill
Notified guest and residents of rules and regulation
Answered phone calls
EDUCATION
Free Code Camp
Full-Stack Web Development July 2016
Mississippi College Clinton, MS
Master of Science in Applied Communication June 2014
University of Mississippi Oxford, MS
Bachelor of Arts in Liberal Arts May 2012
ORGANIZATIONS
Public Relations Association of Mississippi (PRAM)
Southern Public Relations Federation (SPRF)
Certifications
Photoshop
Web Development
SPECIAL SKILLS
Video Editing
Social Media Scheduling
Graphic design
Calendar construction
Strategy Plan creation and implementation
Contract negotiation
Adobe Suite: Illustrator, InDesign, Photoshop, Premiere, Dreamweaver, etc.
Web Development: CSS, Javascript, Html, PHP, Bootstrap, etc.
Expert in Microsoft Suite: Excel, Access, Word, Outlook
Creating Financial Statements Quickbooks, etc.