Sales Marketing

ALISON KATZ WINNIE

775-***-****

acr9un@r.postjobfree.com

PROFILE

• Ten + years in sales, marketing and special events

• Ten + years in volunteer recruitment and retention working with non-profits

• Ten + years business management for the hospitality industry, advertising and home health care

• Bachelor of Business Administration with a minor in Marketing

• PC literate with working knowledge of MS Office Suite, Windows and Internet

PROFESSIONAL EXPERIENCE

MANAGEMENT

• Managed strategic planning, special event management, corporate sponsorship, sales, marketing and public relations.

• Consistently met or exceeded company and personal sales goals

• Created employee incentive, development, and task-monitoring programs

• Assisted in annual budget development; assumed marketing accountability company P&L

• Ensured customer satisfaction by inspiring and leading a knowledgeable and courteous staff

• Actively participated in staff and organizational meetings, offering constructive input and feedback

• Trained and supervised caregivers to insure care plans were followed and regulations were met

MARKETING AND BUSINESS DEVELOPMENT

• Developed key accounts through focused efforts to qualify customer needs and deliver satisfaction

• Conducted presentations on the value of the company services

• Ensured competitive edge through market research

• Represented and developed business relationships by way of community outreach, marketing, special events and networking

• Managed special events and promotions for both non-profit and for profit which included securing sponsorships and volunteers

• Cultivated and maintained excellent working rapport with vendors and medical personnel

PROFESSIONAL HISTORY

• BUSINESS DEVELOPMENT REPRESENTATIVE Reno, Nevada

• MEDIA PLANNER AND BUYER Reno, Nevada

• HOSPITALITY MARKETING California and Reno

EDUCATION

BS: Business Management, Marketing emphasis University of Nevada, Reno

ACCREDIDATIONS

• 1999 Graduate of the Reno Sparks Chamber of Commerce Leadership Reno-Sparks Program

• Truckee Meadows Community College – Professional Event Management Certification Program 2004-2005

• 2014 – Certified Guest Service Professional designation

• Truckee Meadows Community College – Social Media Marketing Certificate

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