Afsaneh Safari
***********@*****.***
Words to live by: “Logic will take you from A to B. Imagination will take you everywhere.” Albert Einstein OBJJECTIIVE
I am seeking a challenging visual/interaction design position where I can apply my creativity and technical skills to improve customer’s experience and create long lasting positive impression on their journey and their perception on the brand.
PROFIILE
7+ years of experience in graphic design & standards supporting corporate marketing
15+ Visual artist experience
1+ years of experience in UX related design with a focus on responsive web sites
Comprehensive knowledge of production procedures, printing system, and industry terminologies
Out of the box thinker and an exceptional team player with great emphasis on effective communication
Ability to prioritize and meet operational deadlines working in AGILE teams
Customer first centric approach to all customer facing problems EXPERIIENCE
Interaction & Visual Designer, Marketing
GINO’S PIZZA Corporate Office - http://www.ginospizza.ca Milton, ON November 2013 – Present
Part of a dynamic marketing team of 6 professionals working on entire brand revamp of GINO Pizza, Double Double Pizza, Wing Machine and Prime Pita.
Designed new store concept for Prime Pita stores encompassing color pallets to branding.
Own and manage creation of wireframes, sketches, PSDs, menu boards, flyers and manage branding assets.
Identify pain points for customers ordering online and creating experiences based on customer validations using http://www.usertesting.com/ or formal validation
Responsible for creating responsive design for all web sites under the GINO Pizza’s brand by adopting mobile first strategy based on insights provided via VOC and web analytics.
Manage vendor relationships for both web and print by ensuring quality and timelines are met consistently.
Supervise 2 junior designers and ensure their work meets branding standards and coach as needed.
Manage end to end experience and design for all projects by working with stakeholders. Visual/Interaction Designer (Contract)
Koodo Mobile - http://koodomobile.com
Toronto, ON - January 2012 to 2013
Worked with Product Owner to design both visual and interaction designs for user stories.
Conducted visual QA for designs developed by the team and to ensure it matches final design and interactions
Applied new branding for Koodomobile.com by working with stakeholders and agency for all Koodo Mobile properties which consisted of IOS and Android Self-Serve App.
Conducted formal or usertesting.com validations for certain user stories before start of sprint to ensure we are designing with best foot forward.
Constantly worked with other designers across the organization to learn about best practices and also shared UI elements across all applications by providing insight to problems I solved and it can relate to problems other parts of the organization is facing and can learn from.
Propose A/B testing scenarios for better optimization Package Designer (Contract)
Motherhood Inc. under contract to Wal-Mart Canada - http://walmart.ca Toronto, ON - January 2011 to 2012
Designed labels and package for Equate brand http://www.walmart.com/cp/Equate-BrandShop/1083166.
Worked with product managers to understand marketing strategy in order to design effective labels and packaging.
Managed and oversaw entire pre-press and printing process. Marketing Specialist & Graphic Designer
Embassy Greeting Cards Inc. - http://embassycards.com Scarborough, ON - February 2010 to June 2013
Provided sales and pricing support for sales professional.
Designed custom catalogues and brochure.
Worked with re-sellers to process orders for greeting cards and provide pre-sales support.
Performed research on competitors and market trends. Lead Developer at Home Improvement (P/T)
Sears Canada - http://www.sears.ca
Markham, ON February 2008 to March 2011
Worked as customer client liaison in role of Lead Developer.
Educated clients on product and services available at Sears Hips (Home Installed products and services).
Worked with management and sales team to promote business via various initiatives.
Provided superior customer service to customers who had issues with billing, wrong product delivery and defective parts and provided fast resolution by working with other teams to coordinate speedy resolution. Proactively monitored sales order to ensure accurate service orders and on time deliverables. Consultant (Graphic Design & Brand)
Toronto Auto Rentals – http://torontoautoretnals.com Scarborough, ON January 2008 to Dec 2008
Responsible for creating style guidelines.
Designed and created logo, business cards and letter head.
Designed and created all web site graphics and layout and worked with vendor to implement and to ensure consistency.
Created and designed brochure for sales team to enable them to sell auto rental services. EDUCATIION & RECOGNIITIION
Honorable Certification Award in Painting Toronto, ON 2011
Seneca College - Advanced Diploma in Graphic Design (3 years) Toronto, ON 2010
Tehran University - Bachelor of Art Tehran, Iran 2002 SKIILLS
Adobe Suite (Photoshop, Illustrator, InDesign) (+8 years)
InVision (+2 year)
HTML (1 year)
Responsive Design (2 years)
Quark Xpress (+8 years)
WordPress (1 year)
SCRUM (2 years)
Wire framing tool (+2 years)
RECOMMENDATIION (Source: LinkedIn)
Anthony Pullano, President
Embassy Greeting Cards
“Afsaneh is an excellent graphic designer a super lady! I would hire her back anytime -ASAP!” April 10, 2013
Rostam Jarrah, Web Manager
Koodo
“I hired Afsaneh to fill a vacant spot that had come available for an Interaction Designer position my SCRUM team due to the sudden increased scope of the project. Afsaneh very quickly picked up the fallen pieces and started being super productive by meshing very nicely with the team. She is the master of effective communication with the stakeholders and providing the right solutions to the user stories. I highly recommend Afsaneh!” April 10, 2013
*Additional references available upon request