Management Social Media

Mini case studies: http://vivalahara.net/porfolio

Experiences:

**** - ******* *** ******* + Film (Owner), NJ – Digital Interactive Consulting

A creative minded, strategic planner, content experience UX/UI platform expert and a C-Level program confidence development negotiator.

Currently: Interactive influencer and product consultant for The GYDR1.COM Project – Creating a new kind of travel service experience, connecting local expert guides and explorers. Think Uber meets Airbnb – in beta funding phase. Developing product road map and a six-city experiential explorer tour campaign and planning for on premise event user registration and awareness.

2015 Highlights:

Groovv Academy: Developed educational destination, consulted on UX strategy and social editorial, as well as developed animated video to introduce contactless Apple Pay/NFC and EMV chip card POS technology for small business for launch on the Apple Store website for Baldwin and Obenauf.

Eikos Partners: Created new website for finance application company, directed and produced a five part video series that explains how they find new revenue streams in data management efficiency.

LaunchIPO.com: Start-up board member of the first mini IPO crowd funding market place.

2013 – Jan 2015 The Vidal Partnership, New York, NY – Director Digital Strategy & Production (Consultant)

Responded to digital RFPs, directed creative, developed content plans, research and vetted media vendors and all digital production.

Clients: TD Bank, Rémy Martin, Aaronsinc.com, Optimum Online, Oscar Health Insurance, Yogurt and Common Ground / MGS a new total market culture agency

Strategic and development highlights:

Rémy Martin: Developed and produced editorial brand publishing platform and editorial model, social media strategy, oversaw and hired CRM consultants for brand communications and conceived idea and need for brand to re-take US users from Facebook before the platform began to charge for customer “fan” reach. I expanded program into the Caribbean as phase 2. The program integrated with live event on premise consumer data collection.

Watch the case study: https://www.youtube.com/watch?v=rwlPXyJcmRY

Aaron’s Inc.: oversaw and managed programmatic video media buy which out performed general market with 5% click thru rate in 5 Hispanic markets and 10x amount of video complete views and most importantly refocused user registration ecommerce model.

Oversaw digital implementation and managed vendors for the launch of Powerful Yogurt the first yogurt for men to help them find their inner abs. Including: social media viral video program of which enjoyed 1.5M in earned media. Developed an event marketing abs scanner. The campaign was based on insight 40% of yogurt consumers are men.

TD Bank, Optimum Online and Oscar Healthcare Insurance: Oversaw targeted Hispanic media planning, branded creative and digital production display campaigns including a paid viral video network campaign for Oscar. Utilized various South American based media resources to create Agency profit margins and managed production teams “virtually”.

2009 – 2012 OgilvyOne Worldwide, New York - Associate Director, Digital Platforms Group

Contract Consultant: Interactive Project Management and video producer.

Clients: DuPont (Global), Barclays, UPS, Nestle, Kodak, The Coca-Cola Company (Fanta), Time Warner Cable Business Class, Novartis, Kraft, MetLife, Stoli, Sara Lee, Maxwell House and Ogilvy & Mather Worldwide Corporate Communications programs.

Ogilvy Global Corporate Communications: between 2009-2012 I produced and won a CINE Golden Eagle for an inspiration documentary YouTube series called Create or Else. The evergreen videos were designed to attract and inspire the next generation of young creative hires who are considering O&M when they seek out the company on social. Built Netflix HD player on YouTube API.

Watch: series trailer and some episodes

DuPont.com: Oversaw the first mobile responsive design at Ogilvy for DuPont.com working with Accenture, in conjunction with a global SEO content strategy and website redesign effort that helped define the user experience of which increased site traffic by 50%. Developed master SOW.

DuPont.com: Developed Crop Selector application that helps farmers identify product solutions.

Nestle: Produced third season of Raisinets animated YouTube series in conjunction with World Leaders to develop online content specifically for their social media presence on YouTube.

Fanta, Earthgrains, Maxwell House & UPS: produced creative, user experiences and development for consumer facing product information websites.

Barclays: Concepted and pitched C-Level live video content series to take place on Wall St in real time.

Kool-Aid: developed original social media campaign videos and content for their Facebook presence.

OgilvyPR Global: Developed first corporate social media agency standards for Facebook, Twitter & YouTube and developed their marketing consulting website and content plan for sellorelse.ogilvy.com

Social@Ogilvy: Developed Social media presence, site and event management website

Kodak: Developed first iPhone marketing app at Ogilvy called SmileMaker, which added different smile illustrations to your photo before selfies were a trend.

Kodak: Won a Digital Out of Home Maven award when I championed the first mobile to big screen experience at Ogilvy of which created a large text and photo real-time meme in Times Square and a North American Video contest.

Kodak: Managed and produced a video contests targeted to moms

2008 – 2009 Studio - Hoboken, New Jersey – Director of Production

Clients and projects: ESPN, MBIA, Inc. Bond Insurance, Koral Fashion Industries,

2006 – 2008 Emerging Media Group (VC) - Senior Digital Creative Producer

Clients: Meredith Publishing, Sleepy’s, Skip*Hop, Latino Vibe Media, TraffiQ.com, Think Music and Rowdy.com a social network for Nascar fans.

2005 – 2006 Digitas, Inc. - Manager, Delivery Content Management

Clients: IBM On Demand Business, Autonomic and Semantic Super Computing Group

2001 – 2004 Redscope. – CMS and site UX Designer, Digital Producer and Client Services

Developed custom B2B shopping carts for Home décor industry and microsites

Knowledge base:

Technology Implementation - Best practices for open source CMS, video cloud hosting, Data schema design, IOS mobile geo targeting and many experience pushing APIs on platforms like, Twitter, YouTube, Facebook, Google Maps, IOS application development work flow, WordPress and custom theme and administration, Brain Tree payment systems, PayPal integrations, Azure UX/UI software, XL, Php myAdmin, MySQL and various hosting platforms from GoDaddy to Rackspace and other cloud computing

Interactive Management - Programmatic Ad buying for video, Paid; owned and earned media buying technics, social media editorial guidelines, UGC content development strategies, SEO, SEM, CRM programs management and Google analytics reporting and implementation. Video contest implementation and legal with global experiences, Twitter paid media, Facebook and Google Ad Words and various ad servers functionality

Brand Creative – Original scripted and unscripted copywriting, brand guideline development, responsive and best practices site design and mobile.

Awards:

CINE GOLDEN EAGLE – Online Documentary Series Create or Else winner for Ogilvy & Mather

CANNES LIONS FINALIST – Search for the Worlds Greatest Salesperson, Ogilvy & Mather

BEST OF OUT OF HOME MAVEN AWARD AD CLUB – Kodak Smile Campaign, big screen meme, Times Square

WEBBY’S FINALIST - Best Documentary series for Create or Else which included a Netflix style HD player

Education:

Rutgers University College, New Brunswick, N.J. BA English, creative writing focus

School of Visual Arts, New York City, computer graphics

Associates in Art for Communication in Video Production, UCC, Cranford NJ

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