Sales Marketing

(Lyn)Wen YU

Gender: Female Birthdate: Oct **, ***1 E-mail: ********@*****.***

Linkedin: https://www.linkedin.com/pub/wen-yu/77/2a1/78 Mobile : +1-224-***-**** Summary – Strategic Business Analyst

• Analytics Techniques Competency: correlation, regression, factor analysis, cluster analysis, segmentation and customer lifetime value model, CRM analysis, synergy effect, decision tree

• Analytics Tools/Programming Proficiency: SAS, R, SPSS, Python, SQL, Advanced Excel functions, Google Analytics

• 2-year experience in sales/marketing analytics and market research across multiple functions in Fortune 500 companies Education Background

Sept 2014 – Dec 2015 Northwestern University

- Master of Science in Integrated Marketing Communications – Market Analytics (GPA: 3.87) Sept 2010 – Jun 2014 Fudan University

- Bachelor degree : French (GPA : 3.46) Second Major: Economics (GPA: 3.69) Sept 2007 – Jun 2010 Shanghai High School

Working Experience

• UnitedHealth Group Optum Division

Jun 2015 – Aug 2015 Client Engagement and Advocacy Analyst

- Performance evaluation on Training and Project Implementation through survey analysis

- Build a flexible Customer Segmentation Model with more than 25 metrics and five major dimensions

- Business analytics on VOC projects focusing on NPS and strategic client relationship analysis

• The Walt Disney Company (Shanghai) Ltd.

Jun 2013 – Jan 2014 Analyst of Retail-Sales-Marketing Department, Disney Consumer Products

- Visit KA store and finish monthly sales report with performance and opportunity analysis

- Conduct retail market research on pricing strategy in fast fashion industry

- Conduct on-site marketing research on consumer shopping behavior and competitor analysis

• Danone Premium Brands (Shanghai) Trading Co., Ltd Jan 2013 – Apr 2013 Marketing Intern of Asian Pacific Branch of Evian

- Follow marketing campaign process with PR agencies; work on publications with creative agencies

- Partner with consulting firms to conduct market research on brand crisis management with result analysis

- Process product delivery for sponsorship events and manage media activities such as interviews

• Honeywell (China) Co., Ltd (Honeywell Security Group) July 2012 – Aug 2012 Assistant of ODM/OEM Commodity Manager

- Follow all the supply chain contract approval process of the Sourcing Department

- Conduct data analysis of high quotation projects by using Excel and develop cost-cutting strategy Extra-curricular activities

June 2015 NU Externship in Edelman (New York)

Mar 2015 Creative Boot Camp Chicago 2015 program hosted by The ONE CLUB (Chicago) Apr 2013 Contest for the Host Team of L’ORÉAL Campus Charity Bazzar Sept 2012 News Team Leader of MKT department of the Fudan Johnson&Johnson Tomorrow Leader School Project Experience

Mar 2015 – June 2015 Customer Segmentation and Lifetime Value Kellogg at Peapod Mar 2015 – June 2015 Shopper Marketing Plan Blue Moon at Binny's and Chili's Jan 2015 – Mar 2015 IMC Strategic Plan The Popcorn Factory & Cooper’s Hawk Winery&Restaurants Sept 2014 – Dec 2014 Brand Marketing Plan The Walt Disney Company Skill Base

Computer: SAS, SQL, SPSS, R, Python, Google Analytics, HTML, MS Excel, Word, PowerPoint, Access, Outlook Language: Native in Mandarin; Excellent in English; Fluent in French; Beginner in German

Contact this candidate