Marketing Sales
Resume:
Jess Glynn
Newington, CT *****
*********@*******.***
Background:
A digital marketing professional who drives website traffic by creating SEO friendly content, by creating and testing data-backed social media campaigns, and through building media relations.
Technical Skills:
General: Copy editing, media relations
Marketing Platforms: HubSpot, Vocus, MailChimp, Constant Contact
Marketing Analytics: SEO, Google Adwords, Google Analytics
Website CRMs: Drupal, WordPress
Basic: Microsoft Office Suite
Social Media: Facebook, Twitter, LinkedIn, Pinterest, Google+, HootSuite, Tweetdeck, Buffer
Professional Experience:
Assistant Account Executive, Cronin & Company, Glastonbury CT April 2015- present
●Collaborating with supervisors to prepare recommendations and strategies to meet our client’s objectives
●Assisting in managing jobs from start to finish- from drafting creative briefs to presenting a final product
●Maintaining client budgets and billing
●Clients include: Amica Mutual, Amica Life
Marketing, Reality Interactive, Middletown, CT December 2013- April 2015
●Worked to drive website traffic up year over year, through content marketing, social media marketing and email marketing.
●Grew social media following, using Facebook and Twitter advertising and data-backed automated campaigns
●Assisted sales in research, identifying leads, and creating sales presentations.
●Identified and built relationships with media contacts to publicize client projects.
●Clients include Time Warner Cable, BMW and MINI
Account Manager, IMPACT Branding and Design Wallingford, CT June 2013-October-2013
●Helped clients to achieve their marketing goals using HubSpot software.
●Managed the campaigns of clients from a variety of industries both B2B and B2C.
●Worked on sales presentations, kick-off meetings for new clients, and as a main contact for scheduled meetings and any issues.
●Clients included OPS, The Therapy Twins, John’s Refuse, and Force Management
Marketing Assistant, ForeSite Technologies, Inc. East Hartford, CT September 2011-March 2013
●Created campaigns for social media, content marketing, email marketing and lead generation.
●Worked closely with sales on client presentations and identifying leads.
●Lead in the philanthropic campaign, “Do Some Good”.
Event Management Intern, The Hartford Business Journal Hartford, CT May 2011-September 2011
●Worked with a team of interns on the Connecticut Business Expo.
●Planned and ran social media campaigns leading up to and during events.
●Worked independently on research projects.
Key Holder, Uptown Consignment, South Windsor, CT May 2007- September 2011
●Managed company Facebook page for daily postings and special events
●Trained store managers in Facebook and Twitter use
Education:
University of Connecticut
Storrs, Connecticut
Bachelor’s Degree in Communication May 2011
Concentration in public relations, marketing and advertising
Manchester Community College
Manchester, Connecticut
Associate’s Degree in General Studies May 2009
Campus Involvement:
Drama Club President
Manchester Community College
●President of the first drama club at the college since the 1970s
●Worked closely with two faculty members to reintroduce the club.
●Lead the club in our weekly meetings and represented the club in weekly student government meetings
Certifications:
Inbound Marketing Certification- HubSpot Academy
HubSpot Certification- HubSpot Academy
Google Analytics Platform Principles Certification- Google
Publications:
Sign Media Canada, September 2014
●Article- “Winning the Last 200 Feet with Wireless”
●Approached by the magazine to write this after a webinar presentation.
The Hartford Courant, June 2011
●Op-ed- “Electronic Books Lack the Feel of the Real Thing”
●Submitted as a class assignment for Public Relations Writing
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