Sales Marketing

Angela Speziale ** Stonewall Lane, Wallkill, NY **589 c 646-***-**** ******.********@*****.***

CAREER PROFILE

Sales Experience / DNA :

Consultative solution and strategic sales approach Hunter with heavy prospecting, cold calling, lead generation, follow through and closing deals High activity, strategic and focused Competitive/ Business Intelligence, Content Management Effective presenter either virtual or onsite Healthcare/Hospitals, Medical Practices, HR, Benefits, Media, SaaS, Mobile Technology Polished and professional always Fun, energetic, intelligent mover & shaker, great at wearing many hats SEO/ Social Media, CRM,Marketing Automation Solutions Accurate forecasting and sustainable pipeline building

PROFESSIONAL EXPERIENCE

Market Development Director 5/2015 to present

CloudVisit Telemedicine/Telepsychiatry/Mental Health Video Conferencing Software

Develop sales and marketing plan for small Telemedicine company. Prospect for new business and strategic partnerships

within health systems, medical practices, municipalities, associations, and universities.

Work with development team to customize software to increase appeal and access.

Create and deliver sales presentations online and onsite.

Manage sales pipeline and report to CEO.

Develop and implement strategic marketing plans.

Director, Business Development 1/2014 to 5/2015

Call A Doctor Plus, A Teladoc Partner Consumer Telemedicine for Primary Care

Recruited for my zeal, ingenuity, and competence, chosen to sell telemedicine program into small and medium businesses, human resources, Unions, Associations and insurance brokers.

Developed targets, lead acquisition and nurturing, and designed marketing campaigns and presentations.

Aware of and engaged with healthcare legislative landscape and its effects on the marketplace.

Consultative selling style. Quickly builds rapport and remains highly engaged with follow-ups.

Creative in crafting the unique value proposition and getting buy-in at all levels.

Persuade people to do something they haven’t done before, change behavior with immediate benefits and savings.

Resourceful, nimble, focused and entrepreneurial executive who makes things happen.

Director, Sales and Marketing 2011 to 2013

ClickCare Telehealth B2B SaaS and Mobile App Communication Software for Healthcare

Recruited to lead sales and marketing for tech Start-up Company in early marketplace with innovative product that no one understood. Persuaded founders to focus on research and customer development, not sales and marketing, so I could build an agile, focused sales team. Quickly developed unique value proposition, sales metrics, marketing campaigns, implemented salesforce.com CRM, training, online demo/presentation module then started to sell the program. Proactively identify, develop and drive long-term strategies and initiatives that result in profitable growth.

Segmented market, identified prospects, presented program and closed business in a ferociously competitive space.

Hire and train sales staff, establish compensation and performance review process.

Design marketing campaigns for a 23% increased response rate leading to more presentations and sales.

Increased revenue over 20% in 6 months for largest quarter in company’s history.

Sold company’s largest license and dollar volume custom/non traditional program to national retail cosmetic surgery client.

Develop enterprise program pricing structure, forecasting and budgeting.

Lead online presentations and on-site professional trainings to accelerate sales and adoption rates.

Build lead generation and referral network.

Investigate and initiate new strategic partnerships to grow market share.

National Advertising Sales Director 2010-2011

Access Intelligence B2B Healthcare Association Partnership

Identified healthcare as a growth area and pivoted into B2B media sales.

Sold digital, special events, lead generation, eMail marketing, sponsorships and print.

Increased revenue in pharmacuetical category by 32% with specialty online products and events.

Managed P&L, sales quotas, monthly, quarterly and annual forecasting and budgets.

Sold first corporate event sponsorship resulting in additional event and awards programs.

Developed targeted promotions to grow revenue by 20% with integrated programs, delivering solid leads.

Targeted and won new business in wellness, pharmaceutical and patient advocate sectors.

Developed key relationships and increased business with advertisers, brands and agencies.

Managed, trained and motivated diverse, remote sales team.

Transitioned portfolio from print only to digital, sponsorships and eNewsletters.

Social Media Sales and Marketing Consultant 2009-2010

LexWorx Media

Built lead generation network and community of known influencers in the MommyBlogger space.

Cultivated sales, marketing and PR strategies with the community and marketing team to leverage social media and engage influencers.

Created, managed and presented innovative offers, promotions, contests, and events that accelerated natural search rankings and supported SEO in the MommyBlogger community.

Implemented and designed audience development and lead generation programs.

Group Publisher 2006-2009

Source Interlink Media, Home Technology Network Special Interest Entertainment and Consumer Electronincs

Escalated sales and revenue by 28% through new product innovations showcased via internet stores, sponsorships, branded content, events, and eNewsletters.

Managed and created sales strategies and goals for a national sales team of 7.

Managed P&L, sales quotas, monthly, quarterly and annual forecasting and budgets.

Created website and award-winning magazine titled Home Theater Design with over $100,000 profit.

Launched a profitable strategic partnership with Amazon.com, broadening brand awareness and customer traffic.

Engineered a collaborative reporting mechanism among the editorial, operations, production, corporate, finance, and development teams.

Associate Publisher 2003-2005

Hachette Filipacchi Media, Sound&Vision and Premiere Magazines

Advanced national sales growth, personally capturing $1M+ in new sales while pioneering a consultative,

client-driven sales environment.

Managed P&L, sales quotas, forecasting, budgeting and sales territory assignments.

Increased revenues by 40% after innovating effective online content.

Evaluated and briefed senior leaders on market trends for overall strategy creation.

Advertising Sales Director 1998-2003

Hachette Filipacchi Media, Sound & Vision Magazine

Propelled sales and revenue growth by 35% for a new home entertainment publication within months of initial hire.

Introduced new sales, database, and forecasting reporting mechanisms resulting in efficiency and productivity.

Revamped the compensation plan, elevating sales production with incentives.

Originated sales categories for entertainment, Internet, and technology, bolstering revenue.

Distinguished product using pervasive sales and marketing strategies to excel in a highly competitive, oversaturated market.

Education

Montclair State University Studies in Marketing and Psychology

SEO Certification, Social Media Camp, Online Marketing Summit, mHealth Forum

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