Sales Medical

FERNANDO PISANO

**** ****** ******, ********, ** L9S OK7 705-***-**** *******@*****.**********.***

Chief Executive Officer

Entrepreneurial and innovative professional with over 23 years of experience in providing financial, strategic and operational leadership. Strong record of performance in start-ups and turnarounds in high paced industries. Proven experience in driving organizational improvements to achieve strategic objectives. Exceptional interpersonal relationships with the ability to solve complex legal, sales and human resources issues for global companies. Demonstrated ability to catalyze lucrative results while complying with budgets and time constraints.

Areas of Expertise & Technical Skills

Profit & Loss

Stakeholder Management

Licensing/Regulations

Business Development

People Leadership

Product Innovation

Startups & Turnarounds

Global Strategic Alliances

Brand Awareness

Government Relations

Contract Negotiations

Resource Management

Budgets/Sales Forecasting

Consumer Goods

Manufacturing

Professional Experience

EVERGREEN FINANCIAL MANAGEMENT INC., Canada 2015-Present

Operational Sales & Marketing Consultant

Provided business growth and development services to entrepreneurial companies in Canada to assist them from a VP status and offered selling and marketing techniques to drive revenue growth.

Key Achievements:

Oversaw the marketing for the construction division of two resource companies, sold aggregates and devised advertising strategies for a well known landscape supply company.

Supported the business partner for Colucci Group, a sewer mains company that resulted in turning a profit in only four weeks of operations. Implemented systems that estimated profitability and measured costs and set up positive work structures that increased staff morale.

SELF EMPLOYED, America 2013-2015

Entrepreneur & Business Development Consultant (Contract Position)

Assisted Cure, CMS (California), Medirettes (Pennsylvania), Paso (New York), Healthbuds and SI Farmacy LLC (Illinois) and Marimed (Massachusetts and Rhode Island) on product development, licensing and packaging options. Contracted by companies conducting research into developing innovative new consumer packaged goods for the Medical Marijuana Industry in Canada and America in Cannabidoil forms. Guided healthcare providers on licensing requirements for medical marijuana consumer goods and interacted with government departments that liaise with Medicaid concerning regulations and partnerships.

Key Achievements:

Assisted SI Farmacy to negotiate a business deal with CMS regarding their oral thin film and oral dissolving strips products to be manufactured and released to the retail market.

Advised CMS on locating new international license partners for patent pending products that included oral thin film, oral dissolving strips and other medical marijuana consumer packaged goods products.

Consulted with Medirettes, Hongyee Pharma (China/Macau), Blue Ocean (Hong Kong), SYL (Korea) and Solis (Chile) on various aspects of erectile dysfunction consumer goods such as Sildenafil and Tadalafil.

SIMCOE ASIA GROUP INC., China & Canada 2010-2013

Chief Executive Officer

Assisted in the start up of Simcoe Asia Group with a focus on building growth by offering realistic marketing and licensing strategies for businesses wanting to exploit target and niche markets in the consumer goods sector. This included energy shots and strips, supplement beverages, wines and cigars. Leveraged political and international business relationships with previous clients to aid in product development and form joint ventures.

Key Achievements:

Secured the rights for Canada and Asia for consumer packaged goods that included tobacco and liquor products and developed marketing and brand awareness campaigns for Canada.

Gained regulatory approvals for products from Health Canada, FDA Canada and SFDA China/Macau.

Cemented business plans with companies such as Loblaw, Hasty Market, On The Run, Foodland and Sobeys.

Introduced a new Canadian Ice Wine to Hong Kong and other Chinese distributors for a Canadian winery.

Supported and assisted Allegiance Equity in penetrating beauty markets for their innovative Relieva cream.

SELF-EMPLOYED, China & Canada 2004-2009

Consultant & Speaker

Capitalized on existing relationship with Chinese and Canadian Governments and knowledge of local markets to assist Canadian and American manufacturers interested in expanding operations into China. Became a prominent member of the Canada China Business Council and the Canadian and American Chambers of Commerce and worked with Consular officials in China, Hong Kong and Macau on trade missions/round table political discussions.

Key Achievements:

Advised Canadian Prime Ministers and Trade Ministers on the business and cultural aspects of trade in China such as the laws regarding company start-ups. This included notable political figures such as David Bostwick, Paul Martin, Jean Chretien, Stockwell Day and Stephen Harper who undertook factory visits.

Tasked with role of official main sponsor for the President of China Hu Jinato, by the Canadian Chinese Business Council, on his first visit to Canada to discuss trade agreements and form business relationships.

CHINA AUTOMOTIVE CORPORATION & CHINA TEXTILE CORPORATION, China 2000-2009

Chief Executive Officer

Positioned companies to attain short and long-term financial and operational goals by leading cross-functional teams and liaised with Chinese officials to secure business incentives and form a mutually beneficial partnership.

Developed textile and auto parts packaging concepts as well as consumer packaged goods products for clients within business-to-consumer and business-to-business environments, such as re-useable shopping bags for grocery retailers in North America. Secured contracts with global brands such as GM Ford, Chrysler, Fiat, BMW, Mercedes, Toyota, Honda, Wal-Mart and Target. Utilized knowledge of manufacturing and operational systems and software such as SAP, ISO & TS Quality Systems and Just-In-Time inventory systems to reduce overhead expenses and increase manufacturing efficiency. Oversaw daily functions including budgets, lending and financial reports.

Key Achievements:

Increased sales growth from zero to $70,000,000 in five years and increased the number of employees to 1,300 in less then five years from the start of operations which boosted the local Chinese economy.

Led exceptional growth in manufacturing space to attain over 1,000,000 square feet by 2007.

KAZAREEN CORP., Canada / Middle East 1994-1999

Vice President of Sales & Operations

Reported directly to the Board of Directors and oversaw operations of textiles, granite, screw manufacturing and crystal making services in Egypt, Saudi Arabia, Turkey, Canada and America. Developed partnerships with top brands such as Nike, Adidas, Tommy Hilfiger, Hugo Boss, Gucci, Calvin Klein and Lacoste. Supplied products to leading retailers such as Sears, Bay, Costco, Cotton Ginny, Harry Rosen, Forzani, Sam’s Club, Federated, Macy’s, Baccarat, Home Depot, Lowes, Wal-Mart, JCP, Target, Mervyns, Foot Locker, Nevada Bob’s, American Eagle and Gap.

Key Achievements:

Conducted a global audit and restructured low performing and unprofitable operations and various brands.

Developed new and innovative consumer packaged goods products within B2C and B2B markets.

Increased sales growth up to $50,000,000 by 1999 and reverted company losses of $5,000,000 into profits of up to $25,000,000 over a five-year period from 1994 to 1999.

Previous positions include: Vice President of Sales & Operations for Chalk-Line Ltd and National Accounts Manager for RMP Athletic Ltd.

Education & Training

Executive Degree in Textile Engineering, North Carolina State University, Raleigh, NC

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