Marketing Sales

DHANANJAYAN JAGADEESH

**** ********* ******, *******; Mobile No: 647-***-****

Email: *************@*****.***

Marketing Manager

Versatile marketing professional with rich experience in developing and executing B2B marketing programs for organizations from IT, insurance, pharmaceuticals and healthcare industries, seeks the opportunity to drive the development and execution of all marketing and communication activities for an innovative, growing company that offers genuine opportunities for progression.

Digital & Social Media Marketing

MS Office

Product Marketing

Business Development

Strategic Marketing

Communications

Marketing Automation

Market research

Account Management

Indo Canada Chamber of Commerce, Toronto, Canada Aug 2015 – Present

Marketing and Administration (Volunteer)

As a volunteer, I take care of marketing and branding for ICCC. I’m responsible for managing events and promoting them through multiple channels including social media. I’m primarily focused on promoting ICCC’s mission i.e. facilitating business and trade opportunities between Canada and India and foster international commerce between Canada, the Indian sub-continent and other countries around the world by creating relationships and links with global business organizations. Additionally, I also manage the membership facilitation along with other day-to-day marketing and administrative operations.

Ness Software Engineering Services, Bangalore, India Jun 2015 – Aug 2015

Director of Marketing and Communications

Reporting to the Vice President of Marketing, I was hired for providing leadership to a team of 6 direct reports as well as developing and executing a clearly defined marketing and branding strategy for this widely recognized Software Engineering Services provider. Direct all aspects of corporate marketing, marketing communications, business planning, vendor negotiations, market analysis, creative designs and demand generation for all the engineering services division.

Orchestrated two successful corporate re-branding campaigns, including coordination of legal name change and new logo with all vendors and clients, new Web site and marketing materials, internal and external messaging, and internal communications coaching.

Played a key role in automating the entire marketing process by introducing marketing automation platform, Hubspot. Also developed and implemented new social media marketing initiatives which significantly increased the followers by 40%.

Through my excellent research skills and understanding of best practices for marketing campaign evaluation, including social media, campaign performance improved significantly.

Provided strategic inputs and revamped the design and content for demand generation campaigns, as a result of which the lead generation results increased by 20% in revenue generating regions such as US, Canada and Europe.

White Rhinos, India (Event Management Company) May 2014 – May 2015

Marketing Consultant

White Rhinos is a startup event management company which was looking to penetrate into new markets. As a consultant I was taken onboard to achieve sales growth for new markets and develop the sales and marketing organization distinctively.

DHANANJAYAN JAGADEESH Mobile No: 647-***-****

Developed multiple sales strategies that lead to an immediate 30% increase of market infiltration.

Supported the CEO and developed long-term relationships with clients while managing market reports for local regions.

Presented research knowledge to clients and staff on current and developing event based industries.

Contributed to building the company's sales team through leading instructional classes, spearheading sales strategies and creating new accounts that averaged 25% of new clientele.

Provided creative direction for e-blasts, web design, SEO, SEM and promotional campaigns

Administered all aspects of client communication strategies including lead generation, follow-up, and nurture.

Established weekly sales reporting to provide transparency to Sales Representatives and Sales Managers. This included YOY comparison as well as monthly attainment of sales goals.

Somnia Solutions, India (US Healthcare Solutions) June 2012 - April 2014

Marketing Manager

Developed got-to-market programs for a variety of business-to-business clients and hospitals in the US. Used an integrated approach to create balanced programs for clients to build their respective brands and businesses.

Improved digital marketing efforts, effectively managed the SEO, Google Analytics and increased web traffic by 60%.

Successfully developed high-profile, integrated marketing campaigns, including online advertising and social media.

Managed the marketing automaton platforms, Hubspot, Marketo and Salesforce.com.

Expanded client base by 78% in three years by consistently delivering goal-surpassing marketing results and ensuring complete client satisfaction.

Closed new accounts as a member of business-development team, including a $1.5M win with Government hospital and a $1.2M win with another leading healthcare company.

Earned commendations from client executives for communication deliverables that targeted desired audiences and articulated the value of products and services.

AstraZeneca, India (Pharmaceuticals) Aug 2010 - Oct 2011

Marketing Communications Manager

Managed corporate marketing and communication functions and also was responsible for overseeing a $2.3M budget and four direct reports. Direct brand management, PR, media relations, corporate positioning, and new product launches, advertising, sales collateral, social media and trade show marketing.

Additional Related Experience:

Relationship Manager, HDFC ERGO General Insurance Co., India, Jan 2008 – Aug 2010

Proactively developed marketing plans and pricing strategies to drive revenue from public sector units.

Played a key role in establishing relationships with Government organizations and over achieved the revenue target set for government business.

Marketing Manager, Veta Private Ltd., India, Sep 2004 – Dec 2007

Developed and implemented direct marketing plans, and also monitored in-house telemarketers.

Master of Business Administration Indian Institute of Planning & Management, India

(Department of Marketing and Finance)

Bachelor of Engineering Visvesvaraya Technological University, Bangalore, India

(Department of Information Science)

References will be furnished upon request.

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