JENNIFER FENNELL
New York, NY 10128
************@*****.***
917-***-**** mobile
Experience
ETHOLOGY, V.P. Business Development 2013 - present
Manages sales team and sold to Fortune 500 brands for full service digital agency. Excels at leading pitches, winning RFI’s and RFPs, working closely with internal and external teams, and closing business. Major success opening doors with consumer brands, pharmaceutical, beauty, financial services and wealth management. Selling strategy, website design, SEO, SEM, PPC and display media.
PUBLICIS, Senior Director, Business Development Director 100% of quota 2010-2012
Sold to Fortune 500 brands mobile strategy, mobile apps, and iPad technology. New business focused on Pharmaceutical. Sold to Merck, Bausch and Lomb, Astra Zeneca, and J & J. Initiated all meetings and outreach to new prospects.
GARRIGAN LYMAN GROUP, V.P. Business Development 100% of quota 2007 - 2010
•Digital Advertising agency. Sold premier brands the creative solutions that increase revenue, customer conversion, average order size while speaking more effectively to target audiences in branded / immersive online experiences.
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•Extensive work with T-Mobile including Android apps site, 4G site, videos. New clients included Avaya, Philips Healthcare, Novartis, Avaya, KPMG, and RIM.
ULTRA 16, Director, Business Development 125% of quota 2004 –2006
•Interactive agency that specializes in web design in New York.
•Responsible for selling branding strategy, web design, and online advertising to C-level executives at exclusive brands. New accounts included Estee Lauder, Clinique, Aveda, Glaxo Smith Kline, Web MD, Boiron Homeopathy, SEI Investments.
ASK JEEVES/ Jeeves Solutions, (Division sold) Senior Sales Rep 115% quota 2002-2003
Sold web-based connected self-service software to Enterprise companies focusing on the pharmaceutical and financial verticals.
OPSWARE, (Now a part of HP) N.Y, Account Manager 120% of quota 2000 – 2002
Leading provider of IT automation software for Enterprise and government accounts. 95% of quota
• Sold to enterprise clients within Fortune 500 accounts, including News Corporation and all Fox properties including Fox News, Fox Sports and Fox Entertainment. Forecasted, negotiated and closed new business, as well as identified and sold migration services and out-of-scope work.
• Managed deployment teams of up to eight people in New York, California and Virginia on each; account and responsible 24x7 for these clients.
• Prepared all client presentations, proposals and pricing.
• Managed customer P&L to target gross margins on a monthly basis.
• Developed quarterly account plans with measurable objectives and metrics for all three- account teams.
COMMERCE ONE (previously AppNet) L.A, CA 100% Senior Sales Representative 1995 –2000
Software services & global supplier of inter-enterprise sourcing & procurement processes.
• Achieved and exceeded $3MM annual quota for new business.
• Sold and managed technical and creative teams on Toshiba, Mazda and Allergan in Irvine, CA.
• Targeted, prospected and presented to Fortune 1000s for interactive services and e-Commerce development projects, including Amgen and Wellpoint Health Networks.
• Managed consulting teams on internet development projects to provide strategic and tactical services, including marketing, business requirements analysis, and e-Commerce and technology infrastructure assessments.
• Tripled revenues on Toshiba’s Electronic Imaging Division. Also penetrated CSD and Medical Divisions. Managed all aspects of creative & online advertising for these accounts.
PR Newswire, L.A. CA- Senior Account Executive 1990 – 1994
• Top salesperson for three years for the nation’s leading wire service.
• Responsible for new business development in Los Angeles for all publicly traded companies. Provided clients media relations support with top Los Angeles journalists.
• Trained new sales hires.
• Regularly achieved sales person of the quarter.
INSTITUTIONAL INVESTOR, New York Sales Representative 1988 – 1990
Sold a series of corporate finance meetings for senior financial executives in the U.S. andEurope.
Conferences sold in Boston territory & included: Hedge Fund & Risk ManagementWorkshops, Investment Forums for Foundations & Corporate Pension Plans & European Investment Forums.
Education
University of Maryland, College Park, MD
BA Arts and Humanities; Minors in Business and Journalism
SALES TRAINING COURSES
“Winning the Complex Sale”
Miller Heiman, Strategic Selling
October 26, 2015
To Whom It May Concern,
I’m a successful business development person with an excellent sales process. I’ve got 10 years of digital agency experience with a solid track record of achieving my quota. I also have a technical sales background as well as strong sales management experience. I bring with me an extensive list of C-level executives.
I excel at negotiating and closing deals, as well as developing strong partnerships.
My passion is selling and I am abreast of our industry trends. I’m detail oriented, hard working, and enjoy my team.
Please let me know if you would like to talk or meet in person.
All the best,
Jennifer Fennell
917-***-**** mobile