Project Manager Marketing

JOHN A. GRAFTON

Email: **********@***.*** Phone: 404-***-****

Marketing Research/ Competitive Intelligence Specialist with over 25 years of Project Management/ Senior Market Analyst experience in Traditional and Digital Research.

Excellent Written Communication and Oral Presentation Skills, Expert in Competitive/ Business/ Market Intelligence, in B2B and B2C markets utilizing all Qualitative and Quantitative research methodologies.

Equifax 09/2014 – 05/2015

Sr. Business Analyst (Contract)

Maintained and enhanced company’s internal intelligence website portal. Produced monthly newsletter, maintained user database, posted new content to site daily, as well as monitored usage by department.

Produced competitive profiles and ‘line of business’ updates on request, including most recent financials, share-of-market, new and existing products, M&A activity and news items.

Coordinated departmental accounts payable process for research vendor accounts and created presentation and working meetings for major competitive intelligence projects.

Cox Communications 03/2013 – 03/2014

Competitive Intelligence Analyst (Contract)

Project Manager for roll-out of new internal competitive intelligence website. Coordinated announcements, promoted internally, produced marketing communication and collateral pieces, as well as monitored performance of campaign, evaluated effectiveness and maintained all affiliated databases.

Compiled monthly local market pricing data for all of Cox Business products (voice, data, bundles, and video) and analyzed how Cox Business products’ pricing and promotions measured against local market competitors.

Worked with 3rd party vendors to produce Bi-Weekly Product, Pricing and Promotion report; compiled and distributed bi-weekly Cox Business Competitive Digest which contained any relevant competitive news alerts.

Supported COX B2B Pricing team and Business Product/ Sales Managers with requested marketing and competitive research information.

AutoTrader.com, Atlanta, GA 11/2012 – 01/2013

Marketing Research Consultant (Contract)

Developed research plan for study on how mobile devices are used in automobile buying decisions.

Compiled and evaluated AutoTrader.com competitors in local markets.

Monitored focus groups conducted for new business concept, analyzed and presented results.

Interpreted and presented results from in-depth interviews (IDIs) for existing ATC product.

Polaris Marketing Research, Atlanta, GA 03/2011 – 03/2012

Senior Project Manager/ Marketing Manager (Contract)

Wrote semi-weekly business-related blogs, as well as managed content and monitored/ reported analytics for visitors to the company’s website and social media pages (Facebook and LinkedIn).

Developed email blasts and worked with PPC/ SEO vendor to promote the company. Selected and worked with vendor to ensure proper deployment of marketing pieces. Responsible for reporting results of email marketing campaigns.

Conducted hour-long webinars for company including preparing presentation deck, selecting and working with vendor, sending out email invitations, handling logistics of broadcast and issuing follow-up reports on attendees.

Co-developer of new DIY research product for company (Research LifeLine™).

Atlanta Journal-Constitution, Atlanta, GA 08/2006 – 01/2011

Market Development Research Analyst

Produced effective, revenue-producing sales presentations for Classified Account Executives and Development Managers for Automotive, Real Estate, and Recruitment, incorporating reach and competitive media analyses.

Monitored industry and market trends, as well as competitive actions and presented weekly actionable reports to internal clients.

Provided research that drove new product development, as well as for existing product enhancements, strategic planning. Presented findings to internal clients and upper-management.

Analyzed and evaluated effectiveness of B2B online marketing programs by creating, maintaining and reporting results, utilizing web metrics ‘dashboards’ which were created/ customized for each stakeholder.

Supported B2B team sales initiatives with research information for sales and marketing collateral.

Assisted in hiring/ training of staff on research software and ‘best practices’ in creating e-blasts and conducting webinars.

Turner Broadcasting System, Atlanta, GA 08/1997 – 01/2006

Senior Project Manager, Marketing Research

Responsible for creating actionable recommendations for TNT/ TBS/ TCM Marketing, Public Relations, Sports, Programming and Online departments, based on thorough analysis of current network and competitive performance, utilizing a variety of quantitative and qualitative, syndicated, primary and secondary research methodologies.

The Weather Channel, Atlanta, GA 06/1995 – 03/1997

Senior Marketing Research Analyst

Developed and managed qualitative and quantitative marketing research studies for Programming; analyzed results from syndicated studies; conducted initial research for education and online products.

EDUCATION - B.S., Business Management, Mississippi State University

Proficient in Microsoft Suite of products (EXCEL, PowerPoint and Word), Nielsen software systems (MarketBreaks, Navigator, NPower, STAR, MultiTrak, @Plan, NetRatings), as well as ComScore, Hitwise, Site Catalyst (Omniture), Google Analytics, MRI, Scarborough, TNS MarketAdvisor, Hubspot and ExactTarget, SNL Kagan, Comperemedia.

Past President, Atlanta chapter, American Marketing Association - Winner of National AMA Chapter Excellence Award.

Professional Member of Cat Writers’ Association and contributing writer to The Daily Mews website and monthly newsletter.

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