Financial Analyst, Banking, Research, Capital Markets, Valuation

Dear Recruiter,

My name is Yuyang Gu and I am very interested in the Market Research Analyst position (#002545). Coming from a master’s in finance background, I also had previous internship experience at Lancome, L’Oreal where my primary work is conducting market data analysis and marketing campaign research. Please find my resume below to gain more insights about my previous experience.

YUYANG GU

*********@*****.*** 585-***-**** 2651 E 19th St. Brooklyn, NY 11235

EDUCATION

SIMON BUSINESS SCHOOL, UNIVERSITY OF ROCHESTER

Master of Science in Finance Rochester, NY Jun. 2015

Cumulative GPA: 3.71 Equity Research Analyst, Simon Investment Club CFA Level II Candidate

FUDAN UNIVERSITY

Bachelor of Arts in Economics Shanghai, China Jun. 2014

GPA: 3.33 2012-13 Vice President, Student Union 2013-14 Third Prize Economics Department Scholarship

WHARTON BUSINESS SCHOOL, UNIVERSITY OF PENNSYLVANIA

Summer Program, Financial Derivatives and Advanced Statistics Philadelphia, PA Jul. 2013

EXPERIENCE

LANCÔME, L ’OREAL GROUP

Shanghai, China Feb - July 2014

Data Analyst, Digital Marketing Group

• Analyzed user behavior data and calculated conversion rates and ROIs, which optimized media spending structures among different channels and contributed to the second-quarter peak sales of Advanced Génifique.

• Conducted online market research for new products, optimized campaign strategies for different customer groups by creating targeted social media viral contents, and contributed to the successful launch of theVisionnaire Series.

MCKINSEY & COMPANY

Shanghai, China Sep. 2012 – Jun. 2013

Research Analyst, Financial Institutions Group

• Participated in an auto-insurance case to assist a Korean client in entering the Chinese market:

Analyzed the auto-insurance industry by calculating market shares of existing players, identifying local underwriting regulatory barriers and comparing client’s claims-loss ratios to the industry benchmark.

Conducted over 30 calls interviewing managers to write an industry outlook report used in the client presentation.

• Built pivot tables to consolidate over 5,000 nationwide employees’ feedback, utilized excel VBA to input raw data into performance assessment model, and identified major weaknesses to mitigate client’s operational risk.

• Interacted closely with various industry groups such as FIG, TMT, Healthcare, Retail, Utilities and Public Sector. Conducted company-specific research on the global supply and demand dynamics for critical products (through literature search and cold calls) and assisted in ad-hoc client requests.

• Maintained the internal database that evaluates business performances of the top 50 insurance companies in China by monitoring regional financials from 10-Qs and 10-Ks, maximizing the efficiency of the FIG team.

CREDIT SUISSE

Hong Kong, China Jul. – Aug. 2012

Analyst Internship, IBD Equity Capital Market

• Created IPO pitch book for China’s largest social network platform Renren Inc. (NYSE:RENN), in collaboration with a team of 20 summer analysts from global offices:

• Conducted preliminary research by using Bloomberg/Factset on comparable companies and calculated the enterprise value by implementing EV/EBITDA multiples.

• Built pro-forma income statements, analyzed scenarios with different assumptions for sensitivity analysis, and created presentation slides with graphs of the price ranges derived from different valuation methodologies.

• Led conference calls with other offices, prepared memoranda, and participated in the roadshow presentation.

LEADERSHIP & SKILLS

• LEADERSHIP

President, Journalist and Director of Fudan TV Station Leader of Fudan Dance Society

• SKILLS

Excel (vlookups, risk solver, VBA), Powerpoint, Bloomberg, Factset, Stata, Visual Basic, SQL

• LANGUAGE

Mandarin (Native), English (Business Fluent)

• INTERESTS

Film-making, Traveling, Dancing, Painting, Hiking, Food Tasting

Thanks for your time and I really appreciate being considered as a candidate. Please feel free to contact me at 585-***-**** if any question about my resume. Thank you!

Best,

Yuyang

Contact this candidate