LANE KEATING
Specializing in Industrial Sales
** ********* *******, *********, ** 14534 cell: 585-***-**** email: *********@*********.**.***
CAREER OBJECTIVE: MANAGER, INSIDE SALES
ELECTRONIC EQUIPMENT
Business Development Relationship Management Organizational Dynamo
Exceptional Oral & Written Communication Skills Customer Service Specialist
Strong Analytical Skills Detail & Results Oriented Proven Sales Track Record
Problem-Solving Team Player Competitive Self-Starter
Excellent Follow-Up & Customer Retention
UNIQUE SKILLS
Customer Advocate: Listening to customers to identify needs, then match with available products. Articulate consistent message of professionalism & confidence to assist customers in making correct product decisions. Identify user needs and translate to ideal product match-up.
Building Strategic Relationships & Nurture Existing Ones: Includes long-term customers, broker-dealers, fellow sales associates, and industrial community leaders. Develop strong, productive relationships with employees, customers, and vendors to achieve marketing goals.
Brand Management: Serve as the voice of the consumer with focus on user needs, expectations, and buying behavior. Recognize that end users own the brand.
Business Development: Translate new product offerings into marketable concepts to meet customer needs. Consistently upsell current customers for an improved bottom line.
Sales-Skills Mentorship: Provide value-added closing skills to sales associates to help them attract and retain business. Mentor sales professionals by creating a culture of learning, driving for superior outcomes through effective and consistent communication.
PROFESSIONAL EXPERIENCE
Auburn Armature, Inc., Rochester, New York 2011 – Present
Leading Distributor of Electrical Equipment in New York State
Lane Keating 585-***-**** *********@*********.**.*** Page 2
Inside Sales & Customer Service Director with diverse sales & operational management skills developed through 20 years of experience in recruiting, training, & mentoring sales personnel in industrial sales.
Hired and trained a staff of 6 responsible for $8 million in sales.
Initiated regional marketing plan and coordinated all new business prospecting activities in territory.
Prospected for new accounts via cold calling and various other marketing techniques resulting in a sales increase of $700,000 in the territory in the first year alone.
Reviewed competitive pricing structures to obtain the highest possible margins.
WorldWide Electric Corporation, Rochester, New York 1998 – 2011
Largest & Most Diverse Inventory of Electric Motors in U.S.
Part of start-up team (4th employee) of new venture founded in 1998. Helped establish company and build it from zero in sales to annual sales generation of $70 million in 2011.
Pioneered cold-calling techniques and marketing strategies to establish WorldWide Electric as a major national player in the competitive electric motor industry.
Established sales and customer service protocols to insure customer satisfaction.
Delivered consistent, sustainable growth in revenue, profit, and market share.
Led a team of 4 accounting for $6.5 million annually in motor control sales.
Resolved shipping, billing, & delivery issues to minimize delays & provide top customer service.
Maintained ongoing relationships with existing accounts to upsell products & services.
Ajax Electric/WEG Electric, Rochester, New York 1994 – 1998
Electric Motors & Motor Controls
Part of a team responsible for $40 million in sales.
Anticipated customer needs to ensure adequate stock.
EDUCATION & TRAINING
Monroe County Community College - Accounting
Rochester Institute of Technology – Intermodal Transportation
Siemens USA – Certified in Industrial Controls
Computer Proficiency: Microsoft Office including Word, Excel, Power Point & Outlook