Manager Project
Resume:
Mauricio Gardeazabal
Atlanta, GA *****
*************@*****.***
Summary
Self-motivated digital manager with a wide range of experience in CMS, Web Analytics and UX design. Engaged by challenges and responsibilities. Analytical, design and problem-solving skills. Able to handle many projects at once and under constant deadline pressures. Leadership skills developing and managing teams to achieve project objectives. Areas of expertise:
Web content management (CMS)
Digital & Social media Strategy
SEO strategy
Data & Web Analytics
UX and web design
UAT & Testing
Cross-functional team leadership
Project Management
Professional Experience
Accenture, Atlanta, GA 2014 - 2015
WCM Capability Manager (Consultant at Coca-Cola Company & US Cellular)
Managed the growth and development of CQ and WordPress WCM platforms for 5 worldwide regions. Partnered with stakeholders to discuss digital and content strategy, business requirements, and serve as a subject matter expert on both platforms.
Guaranteed quality of services by developing best practices and operational enhancement in CQ and WordPress platforms, and servicing as the point of escalation for the launch and optimization of 700 sites.
Directed solutions and addressed incidents in CMS platforms, by hosting a weekly word-wide call to discuss digital strategy, status of projects in both platforms.
Enhanced team effectiveness and aligned projects with business needs by revising internal processes, SLAs, tools, and projects documentation, and developing project plans.
Delivered the implementation of web functionality to mobile devices for an e-commerce website, by creating technical requirements and wireframes and participating in UAT.
Great Place to Work, San Francisco, CA 2012 - 2013
Global Web Master / Web Global Manager
Implemented Web Analytics, Web Content Changes, and developed global e-commerce strategy for 40+ countries, leading a team of four people for these global company.
Enhanced customer experience and increased traffic to websites, by creating, prioritizing and implementing content changes (through CMS Joomla) in 40+ country websites, and launching social media elements (Facebook, and Twitter) in the home page.
Determined key metrics (KPIs) and analyzed traffic and customer behavior by implementing Google Analytics in 10 GPTW websites, running monthly reports, and providing business recommendations.
Led the launch of four websites, partnering with country managers (Korea, Portugal, Japan, Saudi Arabia) to determine timelines, develop content, translation with vendors, and coordination with IT to create web pages.
Increase product sales by developing demand generation initiatives (SEO, social media marketing, blogs and Newsletter), partnering with product team to ensure proper targeting and messaging.
Developed a global web content plan, creating a marketing calendar to implement web initiatives in 2013, establishing milestones and forecasting resources trough out the year.
Western Union, San Francisco, CA 2012
Senior Analyst / Web Analyst Operations
Delivered multichannel reports (ecommerce and call center), analyzing campaign performance, customer behavior, and web trends, making recommendation to enhance user experience.
Optimized web user experience, by assessing and analyzing UX and SEO effectiveness, running Site Catalyst & Discover data reports and making recommendations.
Increased sales goals by partnering with product & marketing teams, developing promotional campaigns in multiple channels (Web, mobile & Call centers and social media).
Verified new functionality of the site works accordingly, by developing and conducting UAT in the launch of web enhancements, creating roles and scenarios for testing purposes.
Wells Fargo Bank (WF), San Francisco, CA 2010 - 2012
Marketing Project Manager – Business Deposits (Consultant)
Development project plans and marketing communication pieces for Business Wachovia customers converting to Wells Fargo Bank. Duties included leading cross-functional teams, vendor management, and data analysis.
Managed the retention of customers by creating collateral, welcome packages and DM pieces for former Wachovia business customers impacted in the transition to WF bank.
Maintained the integrity of Wells Fargo brand by providing guidance for the re-launch of collateral and marketing materials.
Delivered projects on time and budget, by developing detailed standard project plans for the creation of post-conversion corrective communications, determining schedule, milestones, procedures, and allocation of resources.
Effectively communicated business goals and marketing strategy to third party vendors and stakeholders, by developing creative briefs for agencies and internal partners.
Visa Inc., Foster City, CA 2006 - 2010
Web Marketing Manager – Global Brand Management
Managed content and functional changes in three Visa worldwide websites. Ran web analytics, and made recommendations to enhance user experience and KPIs. Managed CMS, IT projects, Vendors, and led project with stakeholders in all five Worldwide Visa Regions.
Led design of the Visa Product Brand Standards site, creating wireframes, designing pages, revising content, and acting as a liaison between marketing, IT, and the agencies maintaining continuous alignment of project scopes and business strategy.
Achieved worldwide implementation of ecommerce alignment, digital strategy, and product positioning by planning and conducting monthly international calls with cross-functional teams and Visa worldwide regions to encourage innovation, and standard processes.
Improved online UX and user experience by collecting, revising, and prioritizing requests from stakeholders, making monthly releases with a customized CMS, maintaining the sites brand-compliant.
Maintained sites at optimal performance by partnering with the IT team, enhancing user experience, portals, search functionality (SEO), and monitoring customer behavior in website.
Recommended and implemented product and web enhancements by building business cases based on data analysis and gathering feedback from users or web analytics Omniture, presenting periodic dashboard reports and developing new ideas to improve product lines.
Increased the usage of Visa Signature cards by developing and implementing a co-branded campaign launched in multiple social media channels, to purchase movie tickets through Fandango.
Languages: Fluent in both English and Spanish oral and written. Portuguese: beginner.
Education and Skills
MBA, University of Phoenix, San Francisco, CA.
BS in Business Administration and Marketing, Javerian University, Cali, Colombia.
Information Technology Project Management, AMA, San Francisco, CA.
Microsoft products: MS Excel, Word, Power Point, MS Project, Access, Visio & Outlook.
CMS: CQ, Drupal, WordPress, Joomla. Also experience with HTML & CSS.
Web Analytics: Adobe Site Catalyst, Discover, Test & Target, Omniture & Google Analytics.
Other applications: Salesforce, SharePoint, Unica, Basecamp, Jira, Adobe Creative Suite, Axure, Photoshop & Adobe Photoshop.
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