Marketing Sales

Liang-I Wu (Abigale)

* ****** **** *** ************ MD 20878 ■ (240–467–4749) ■ *****.**@*******.***.*** Accomplished and results-oriented Analytics professional with robust training in developing methodological designs. Capable of using statistical analyses to navigate through complex data and optimize marketing and business initiatives. Experienced in providing data-driven insights to both internal and external aspects for decision-making and drive business and marketing strategies. Extensive knowledge/skills of statistical analysis in SAS, R, Excel and SQL query language. Education

Master of Marketing Analytics

Robert H. Smith School of Business, University of Maryland, College Park MD May 2015 GMAT: 730

Bachelor of Fragrance and Cosmetic Science, Minor in Marketing and Management Kaohsiung Medical University, Kaohsiung, Taiwan June 2014 Professional Experience

Marketing Analytics Projects:

Churn Management Project for Cell2Cell Company 11-12/2014

Executed key analyses including descriptive analyses and logistic regression models on a dataset consist of 71,047 customer records with 86 variables in SAS to identify the key drivers of churning in Cell2Cell company.

Designed a churn management program to reduce the churn rate and collaborated with two teammates to achieve goals. Under Armour Consumer Acquisition Project 02-03/2015

Ran SQL query to manipulate and clean three large datasets with one million records of 300 thousand APP users’ information; performed descriptive analyses in SAS and cluster analysis in SPSS to define the demographic and behavioral characteristics of workout APP users.

Established logistic regression models in SAS to identify the key factors that may increase the workout app users-to-customers conversion rate and presented a conversion marketing plan to the company Children Are Us Foundation (Non-profit organization) 03-06/2014 Marketing and Sales Assistant (part-time)

Sold and Promoted bakery and tea products for fund raising purposes by executing social media campaign (Facebook), email and flyers marketing ; increased shop’s sales revenue by 8% for three consecutive months. BIO-NEST Biochemical Technology 12/2012 – 04/2013

Cosmetic R&D Special (part-time)

Identified a business opportunity for Chinese herbs ingredients in cosmetic market by taking into account of consumer’s preferences acquired through secondary and primary market research.

Led a group of three people in performing pharmaceutics experiments; analyzing data in Excel using pivot table, regression model, and charts to further evaluate herbs’ ability of reducing free-radicals in skin and presented key findings to the company.

Kaohsiung Medical University 10/2012 – 05/2013

Teaching Assistant (part-time)

Demonstrated proficient administrative and budgeting skills while assisting professor in managing budgets, setting schedules and preparing materials for seminars.

Performed pharmaceutics experiments; analyzed data in Excel and presented the key insights to the professor through reports and PowerPoint presentations.

Skills

Statistical Analysis: SAS, SPSS, R, Excel(Advanced)

Data query: SQL (SAS, MySQL)

Data visualization: Tableau

Certification

Google Analytics

Google AdWords (Fundamentals, Search Advertising)

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