Jennifer L. Frenzel

***** ************ **** *****: 612-***-****

Lakeville, MN 55044 Email: acr41i@r.postjobfree.com

Strategic Communications & Marketing Professional

Proven Record of Success in Growing Brands Communications & Marketing Strategy Demand Generation

Accomplished and dedicated strategic communications and marketing professional with more than 16 years of robust experience in planning the strategic direction, management, research, analysis and execution of communications and social media programs. Effective communicator with advanced leadership and budgeting skills required to guide business and organizational growth on a global scale. Engaging team leader with a record of success and the distinct ability to blend business sense with creative expertise in order to lead impactful communications solutions.

Areas Of Expertise

Public & Analyst Relations

Internal Communications

Business Reputational Growth

Team Leadership & Training

Client & Vendor Relationships

Budgeting & Financial Mgmt.

Social Media Strategy

SEO/SEM

Analytical & Conceptual Problem-Solving

Executive Messaging & Coaching

Event Planning & Marketing

Digital Content Management

Professional Experience

DEVELOPMENT DIMENSIONS INTERNATIONAL (DDI) July 2013-July 2015

Senior Marketing Communications Manager

Created vision for Talent Acquisition group by leading the planning, development and execution of the strategic marketing plan. Conceptualized and drove outbound marketing programs that significantly increased global awareness and recognition.

Developed innovative strategic plans, programs and materials across various venues to shape perceptions of customers, prospects, press and analysts both domestically and internationally.

Generated closed-loop communications and demand generation plans from objective setting to execution and results measurement in order to affect top-line revenue growth.

Managed execution of global marketing plan through direct report and internal business partners.

Drove increased awareness through social media channels, coordinating with stakeholders to ensure effectiveness and adoption of relevant social media practices.

Designed and executed global marketing plan for CEO and CMO’s book: Your First Leadership Job.

USBANK April 2013-July 2013

Internal Communications (Contractor)

Built and maintained U.S. Bank’s brand by conceptualizing and implementing internal communications for the company’s technology division. Partnered with executives and key stakeholder groups to create and distribute innovative strategic communication campaigns that effectively spread technology information to the company’s 67,000 employees.

VMWARE March 2011 to April 2013

Senior Marketing Communications Manager

Successfully established and executed strategic communications plans, programs, and materials in alignment with the business unit, company mission and philosophy. Conceptualized and led outbound marketing programs that significantly increased global brand awareness and recognition. Oversaw the department’s annual budget.

Impacted top-line revenue growth through the creation of closed-loop communications plans, which consisted of objective setting and results measurement.

Improved the organization’s reputation in the IT industry through strategic external communications.

Developed and launched distinct product marketing strategies, and demand generation programs consisting of online marketing strategies, advertising initiatives, email marketing, trade shows, and event management.

Initiated and implemented an internal communications structure for the business unit, global marketing organization, and global sales team.

Served as the internal point of contact for outside agencies and vendors.

Actively managed and mentored the marketing communications and operations team.

JENNIFER FRENZEL PAGE 2

KENEXA April 2007 to March 2011

Global Public Relations Senior Manager, 2008-2011

Promoted to spearhead global public relations and communications strategies, which required a careful analysis of the corporate image in relation to the human capital management industry. Recognized for creating innovative promotions and media relations that directly enhanced the company’s recognition and reputation.

Utilized a blended communications approach across various venues to drive communication plans, programs, messaging, and materials.

Effectively secured placement of stories and appearances in USA Today, New York Times, Fox News, Wall Street Journal, MSNBC.com, Fast Company, Financial Times, BBC, and Times of India.

Directed the release of press releases, press briefings, industry analyses, and influencer briefings.

Researched and wrote external and internal communications.

Maximized the use of social media and digital media representative of the industry’s best practices.

Pursued opportunities, edited manuscripts, and managed publisher relationships in support of organizational publishing efforts.

Appointed to serve as Managing Editor of Evolve, the company’s magazine, which included management of the editorial team, art designers, publishers, and printers.

Orchestrated annual Kenexa World Conference, which resulted in a 110% increase in attendance year over year.

Manager Communications – Kenexa Research Institute, 2007-2008

Oversaw the development and implementation of strategic external communications associated with the Kenexa Research Institute with an emphasis on growing the company’s reputation within the human capital management industry. Encouraged and led employee research publishing efforts.

Produced external and internal communications, and conducted ongoing research.

Played an integral role in the establishment of new thought leadership incorporating publishing books, book chapters, articles, and white papers.

Contributed to company-wide media relations activities.

Earlier Career

ATMI June 2006 to April 2007

Marketing Communications Manager

ST. JUDE MEDICAL July 2005 to June 2006

Marketing Communications Manager

SOFTBRANDS, INC. June 1999 to July 2005

Corporate Public & Media Relations Manager, 2003-2005

Corporate Communications & Events Coordinator, 2000-2003

Technical Writer, 1999-2000

Education & Professional Development

Master of Business Communication, University of St. Thomas (2006)

Bachelor of Arts in Speech Communication, University of Minnesota (1999)

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