Medical Education Program Developer/Editor

Location:

Philadelphia, PA

Posted:

October 16, 2015

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Resume:

NANCY FINNEL

**** ***** **** ******

Philadelphia, Pennsylvania 19145

******@*****.***

PROJECT DEVELOPMENT/PROJECT AND ACCOUNT MANAGEMENT

Employment:

Recent and pertinent experience has included: developing program on pain management and developing and recruiting faculty for program; developing and recruiting faculty for continuing medical education conferences in family practice and emergency medicine for Contemporary Forums; recruiting attendees for CME dinner meeting for Network for Continuing Medical Education; editing and rewriting patient education material for Leukemia & Lymphoma Society; researching and keeping key opinion leaders and other healthcare professionals current with the medical literature and suggesting topics and venues for medical education programs.

2006 - GLENN LONG & ASSOCIATES

Present Marketing Consultant/New Business Developer

Initiated and developed client contacts and new business opportunities for continuing medical education and marketing programs for NitroMed and for Endo Pharmaceuticals.

2004 - HEALTHEXPO New York, NY

2005 Vice President, Sales & Marketing

Initiated and developed client relationships and new business opportunities for patient education events company.

1994 - MARKETING CONSULTANT/NEW BUSINESS AND PROGRAM DEVELOPER

2004 Initiated and developed client relationships, new business opportunities, and ideas for programs and projects for medical marketing communications, medical education, medical promotions companies. Target market: pharmaceutical and healthcare industries.

Promotions By Design

Provided ideas and generated new business opportunities for a developer and producer of custom promotions and education products and programs for the healthcare industry.

Initiated client contact at and developed/provided marketing and promotions strategies for Abbott Laboratories, DuPont Pharmaceuticals, Novartis Pharmaceuticals.

Developed marketing and promotions strategies for Bayer Corporation, Johnson & Johnson Companies.

Initiated ideas for promotions items, which led to creation of two promotions products.

Developed working relationships with physicians and healthcare professionals.

Logical Communications Inc.

Initiated client contact and developed continuing medical education programs for Neupogen for Amgen Inc.

Initiated client contact at Bayer Corporation for continuing medical education programs for Precose.

Edward Newland Associates, Inc.

ENA Marketing/Advertising

Developed innovative proposal in support of continuing nursing education program for nurses in support of Nolvadex for AstraZeneca, which was used as a template for proposals.

Provided marketing strategies and suggestions for education programs for Sporanox for Janssen Pharmaceutica Inc.

Project House Inc.

Provided marketing strategies and developed concepts for continuing medical education and marketing programs for new product launch for Bayer Corporation.

Glenn Long & Associates, Inc.

Initiated and developed client contacts and new business opportunities for continuing medical education programs.

1993 TRINITY COMMUNICATIONS, INC., Conshohocken, PA

Account Supervisor

Initiated and developed client contacts in the pharmaceuticals industry.

Made client presentations.

Developed continuing medical education/marketing programs and promotions strategies for Amgen Inc., Parke-Davis, Wyeth-Ayerst Laboratories and Zeneca Pharmaceuticals Group.

Managed projects.

1993 PHILADELPHIA COLLEGE OF PHARMACY & SCIENCE, Philadelphia, PA

Publications Director, Professional Programs

Managed accounts and programs.

Developed proposals and marketing and strategic planning.

Oversaw and directed continuing education programs appearing in American Druggist.

Developed primer and ideas for spinoff projects for Genentech.

Initiated concept for interactive computer teacher game for Amgen Inc.

Directed, managed, and edited publications.

1989 – NEW BUSINESS AND PROJECT DEVELOPER

1993 Initiated, developed and implemented ideas for education and continuing medical education programs and projects for medical marketing communications and public relations companies.

Kovak-Thomas Public Relations, Inc.

Developed innovative education/marketing/public relations programs for new product launch of Tilade for Fisons Corporation.

Part of client presentation at SmithKline Beecham.

Glenn Long & Associates, Inc.

Initiated suggestions for continuing medical education and marketing programs for Cognex for Parke-Davis.

Initiated and developed client contacts and new business opportunities.

Professional Information Management, Inc.

Developed proposal for Boehringer Ingelheim in support of Persantine, which was also used to generate new business in other product areas at client.

Medical Voice, Inc.

Developed publication for Astra Pharmaceuticals.

Initiated concept and developed publication for Sandoz Pharmaceuticals.

Initiated client contact and developed program concepts for continuing medical education and marketing programs for Nimotop for Bayer Corporation.

1987 – HEALTH EDUCATION TECHNOLOGIES, New York, NY

1989 Director of Publications

Managed publications for a producer of medical monographs, symposia, single-sponsored publications and audiovisual projects.

Worked with major pharmaceutical manufacturers in the structuring of publications and special projects.

Contacted pharmaceutical companies for new business development for continuing education programs.

Initiated concepts for new projects and new business.

Directed and managed monthly publication of two pharmaceutical trade publications.

Increased circulation and advertising pages.

Created what were considered peer review publications, which were cited as original sources and used as teaching instruments and marketing tools.

Restructured format of publications, introducing innovative features.

Supervised staff and freelance artists and writers.

1984 – PARK ROW PUBLISHERS, New York, NY

1987 Editor

Directed and managed several bimonthly medical publications.

Generated new business opportunities for continuing medical education and established liaison with potential sponsors/clients.

Wrote, rewrote, reported, “ghosted” physician papers, attended medical meetings and worked with authors and clients.

On special assignment, prepared physician papers.

Devised proposals for various editorial vehicles

Supervised freelance editors and artists.

1980 – PW COMMUNICATIONS / PPS, New York, NY

1984 Senior Editor

Directed and managed several bimonthly publications.

Introduced several concepts for new publications and for special projects and symposia.

Generated new business opportunities for continuing medical education and established liaison with potential sponsors/clients.

Wrote and edited medical copy for publisher of journals. Interviewed medical professionals and attended and reported on meetings. For PPS, the promotional division of the company, wrote, edited and prepared monographs, brochures and other education material.

Introduced several concepts for new publications and for special projects and symposia.

Education: M.A., English, SUNY at New Paltz, New Paltz, NY

B.A., English, SUNY at New Paltz, New Paltz NY

References: Personal and professional references available on request.

Dear Hiring Manager:

Thank you for the opportunity to introduce myself and for your consideration.

I am an innovator and generator of ideas, who can make an immediate contribution and bring significant value to your organization. My record demonstrates that I am an established producer. Let me show you how I can contribute to the continued growth and success of your organization.

I am resourceful in: editing; writing; rewriting; generating, developing, and coordinating content for meetings and publications; researching and developing needs assessments; identifying and recruiting program faculty; generating program attendance; identifying and developing programs; and putting all the elements together.

I have 25 years’ experience in medical/pharmacy publishing, pharmaceutical advertising, medical marketing communications, continuing medical education/pharmacy education, medical promotions and patient education.

My experience includes:

working with physicians/healthcare professionals and with clients;

providing strategies for physician and patient education programs;

developing what were considered peer review publications, which were cited as original sources and used as teaching instruments and marketing tools;

working with many of the key opinion leaders and developing education programs with them;

directing and managing continuing education programs, projects and publications as well as writing and editing;

initiating concepts for and developing continuing education programs;

initiating concepts for new approaches to graduate medical education.

I welcome the opportunity to discuss just how I can bring value to and contribute to the continued success of your organization. I can best be contacted at: ******@*****.***. My telephone number is: 484-***-****. Please feel free to contact me to schedule a time to meet/talk to discuss this.

I look forward to hearing from you.

Sincerely yours,

Nancy Finnel

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