Sales Assistant
Resume:
Abby Fox Lestin
Houston, Texas 77056
****.******@*****.***
PROFESSIONAL EXPERIENCE:
Houston Business Journal, Houston, TX June 2014 - present
Audience Development Account Executive
Attend at least four networking events per week to promote paper
Responsible for quota of ten new subscriptions per week
In charge of identifying, growing and developing new and existing subscribers through both inside and outside sales.
Work with local businesses to set up onsite business development seminars and career search
Work with organizations to set up enterprise level subscription licenses
Represent Houston Business Journal at local business networking events and trade shows to build a strong network that results in referrals
Develop strong partnerships with key organizations and trade associations
Sell reprint options to those featured both online and in print edition
Responsible for growing Houston Business Journal audiences in print, web, social media and events.
Cold call for potential subscribers
Generate paid subscribers by consistently meeting and exceeding monthly, quarterly and annual subscription goals
Call on leads for prospecting and following up on sales. Time split between inside sales and outside sales to promote new business acquisition along with conducting seminars
Audience Development Intern (Aug. 2013 – June 2014)
Create Power Point presentations
Handle reservation phone calls and emails
Enter reservation data online
Assist in creating ads, press releases and marketing pieces to promote Fall & Spring events
Organize seating, name tags and day of event details
Network with Houston business community
Assist in script writing and other event details
Create email blasts for customer base
Sales calls to potential new subscribers, individual and corporate
Day of event coordination for up to 1000 people
Belle of the Ball, Houston, TX February 2013 – June 2013
Intern
Pre-event planning
oSchedule appointments for brides and consultant
oObtain quotes from vendors
oCreate checklists for consultant
oManage clients' RSVP lists
oMaintain contact with ceremony and reception sites to ensure event runs smoothly
oCreate room block reservations at hotels
oCoordinate the wedding rehearsal
Day of Event
oTravel with consultant to the wedding
oWork closely with client/consultant to ensure smooth execution of event
oEnsure party favors and event seating cards are in place
oEnsure wedding party is lined up in correct order for processional
Update Facebook and Blog weekly
Independent Marketing & PR Consultant, Houston, TX May 2012 – February 2013
On the Mark Communications
Bayou City Arts Festival
Leukemia & Lymphoma Society
Lexis Florist, Houston, TX November 2010 – May 2012
Marketing & Sales Coordinator
Assist with coordination of floral arrangements for weddings and corporate events
Market services by attending corporate, charity and social events
Create customer database in Excel
Update and maintain Twitter and Facebook page
The LaDay Group, Houston, TX October 2010 – February 2011
Part-time Marketing & Sales Assistant
Interact with clients and help coordinate events
Maintain and update Facebook pages for clients
Write press releases
Houston Modern Luxury Magazine, Houston, TX December 2009 – June 2010
Marketing/Sales Assistant Intern
Assist Marketing Manager and sales team with managing events
Maintain and update Facebook fan page
Work with sales team in obtaining new clients
Assemble media kits for Houston Brides and Houston Modern Luxury Magazines
Order office supplies
Prepare spreadsheets and execute mail merge
Order and create event materials
Houston Polo Club, Houston, TX May 2008 – September 2010
Membership Coordinator & Assistant to Roseann Rogers (contract)
Create a fan page on Facebook
Establish a database of members, sponsors and players
Interact with members, sponsors and players on weekly basis with email blast
Bring in new members and sponsors.
KTBU Channel 55 (USFR Media), Houston, TX November 2008 – November 2010
Intern/Assistant (contract)
Assist Roseann Rogers, “The Buzz Lady” with her nationally syndicated show The Daily Buzz
Merge more than 20 different client databases
Create a fan page on Facebook
KPRC Local 2, Houston, TX January 2005 – August 2008
Intern/Assistant (Contract)
Assist with coordination of floral arrangements for weddings and corporate events
Market services by attending corporate, charity and social events
Create customer database in Excel
Update and maintain Twitter and Facebook page
Education:
The University of Arizona, Tucson, Arizona August 2005 - May 2009 BA, Corporate Communications
The Kinkaid School, Houston, Texas August 2001 – May 2005
Recipient of the Senior Year award for Outstanding Service to the Community for Volunteer Work
Other:
Computer Skills
Microsoft Office Programs (Word, Excel, PowerPoint, Outlook Email and Calendar) and Adobe Acrobat
Community Service
Candidate for Woman of the Year for Leukemia & Lymphoma Society 2012 (raised over $40,000.00)
Volunteer/Committee Member with Leukemia & Lymphoma Society of Houston
Life Member of Hadassah
Volunteer and Ambassador for Juvenile Diabetes Research Foundation
Auction Committee for 2010 JDRF Promise Ball Gala
Gala Committee for Houston Northwest Chamber of Commerce
HYPE Committee for Houston Northwest Chamber of Commerce
2015-2016 Ambassador for Houston West Chamber of Commerce
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