General Manager/General Sales Manager/ BDC Director
Resume:
Charles “Britt” Cochran
Port Charlotte, FL
*******.*****@*****.***
EXECUTIVE SUMMARY
25+ years successful leadership
Global Marketing/Sales Director
Results-driven & team-oriented
Skilled communicator, instructor & coach
Highly productive training strategist
Flexible; ability to adjust to rapid change
Effective mission-critical project trainer
Train diverse groups with ease
PROFESSIONAL EXPERIENCE
VP OPPRATIONS/USED CAR DIRECTOR Sarasota, FL 2014 -Pres
Premier Automotive Group
My primary role as Director, Business Development was to work closely with
The Executive Director and Board of Directors to actively secure the organizations
Long-term financial growth by setting and implementing strategic goals for PTP’s
Social enterprise.
The role includes both identifying revenue-generating opportunities for PTP, as well
as managing key client relationships, in line with PTP’s overarching Mission and
Vision. Duties and Responsibilities of this position include:
Strategic Planning
1. To define and develop the long-term strategic goals for Business Development,
In line with PTP’s overall strategic context
2. To identify new revenue-generation opportunities that enhances and promotes
PTP’s Mission and Vision Statements
Financial/Business Planning and Budgeting
3. To analyze the progress of revenue-generation goals and make
Recommendations for adjustments/interventions as required
4. To identify opportunities to bid for and acquire new projects
5. To research and recommend grant and funding opportunities
6. To participate in proposal preparation as needed
Sales, Marketing and Business Development
7. To identify opportunities for both marketing and selling PTP’s products and
Services
8. To actively close deals for new fee-for-service projects and initiatives
Client Relationship Management
9. To actively manage key relationships with existing and prospective clients
10. To work closely with partners, consultants and staff as needed on the delivery
of fee-for-service initiatives
11. To provide overall project management for ongoing revenue-generation
Initiatives, including CAMERA adaptation projects, CAMERA training and
Publications
12. Overseeing the office support and infrastructure to get revenue-generating
Initiatives off the ground and maintained.
13. Attending meetings as required
14. Adhering to PTP policies
15. Undertaking other tasks as assigned
BDC DIRECTOR/F&I MANAGER Ft Myers, FL 2012 to 2014
NEW&USED CAR SALES MANAGER
Victory Layne Chevrolet
Managed sales staff
Sold products by implementing sales plans; supervising sales staff.
Determine annual unit and gross-profit plans by implementing marketing strategies; analyzing trends and results.
Established sales objectives by forecasting and developing annual sales quotas for regions and territories; projecting expected sales volume and profit for existing and new products.
Implemented national sales programs by developing field sales action plans.
Maintained sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors.
Established and adjusts selling prices by monitoring costs, competition, and supply and demand.
Completed national sales operational requirements by scheduling and assigning employees; following up on work results.
Maintain national sales staff by recruiting, selecting, orienting, and training employees.
Maintained national sales staff job results by counseling and disciplining employees; planning, monitoring, and appraising job results.
Maintain professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.
OPPERATIONS DIRECTOR 2008-2012
ROSENTHAL AUTOMOTIVE GROUP-MERCEDES, BENTLEY, MASERATI, MAYBACH.
Direct and coordinate activities of businesses or departments concerned with pricing, sales, or delivery of units.
Review financial statements, sales and activity reports, and other performance data to measure productivity and goal achievement and to determine areas needing cost reduction and program improvement.
Direct and coordinate activities of businesses or departments concerned with the production, pricing, sales, or distribution of products.
Manage staff, preparing work schedules and assigning specific duties.
Direct and coordinate organization\'s financial and budget activities to fund operations, maximize investments, and increase efficiency.
Establish and implement departmental policies, goals, objectives, and procedures, conferring with board members, organization officials, and staff members as necessary.
Determine staffing requirements, and interview, hire and train new employees, or oversee those personnel processes.
Plan and direct activities such as sales promotions, coordinating with other department heads as required.
Determine goods and services to be sold, and set prices and credit terms, based on forecasts of customer demand.
Monitor businesses and agencies to ensure that they efficiently and effectively provide needed services while staying within budgetary limits.
Perform sales floor work, such as greeting or assisting customers, stocking shelves, or taking inventory.
Develop or implement product-marketing strategies, including advertising campaigns or sales promotions.
Recommend locations for new facilities or oversee the remodeling or renovating of current facilities.
Direct non-merchandising departments of businesses, such as advertising or purchasing.
Plan store layouts or design displays.
Additional Skills UNITED STATES NAVY
• Responsible for the operation and maintenance of guided missile launching systems. Underwater explosive weapons and the systems used to launch them. Responsible for electronic circuitry. Executed and planned maintenance on the 5-inch 54-gun turrets, the Aegis Ballistic Missile Defense System, Harpoon Block II Anti-Ship Missile launch platforms.
PROFESSIONAL DEVELOPMENT & EDUCATION
Education
DALTON HIGH SCHOOL
DALTON GEORGIA UNITED STATES
High School Diploma, May 1979
FLORIDA STATE UNIVERSITY / USN BOOST PROGRAM
TALLAHASSEE FLORIDA UNITED STATES
College Degree May 1984
.
GM (General Motors) awards and certificate’s available upon request.
Maintained above average CSI
Contact this candidate