Digital Marketing Manager - SEM, PPC, SEO, Web design
Resume:
Tasneem Sanwari
Mobile: +971-*********; Email: *******.*******@*****.***
Online Marketing Professional
Accomplished IT / Marketing professional with 8 years of distinguished performance in the technical industry. Actively seeking an opportunity where I can show my talent and enhance my skills to achieve personal as well as organizational goals through strategic planning, proactive project management, decisive leadership and dynamic client relations.
EMPLOYMENT HISTORY
Organization
Period
Health Products For You
Jan 2014 till present date
Unico Management Solutions
Jun 2012 to Dec 2013
Advaiya Solutions Pvt. Ltd.
Jul 2011 to May 2012
ADNOC (Abu Dhabi)
Feb 2011 to Apr 2011
Unico Management Solutions / KGH Solutions
Oct 2010 to Jul 2011
Tata Consultancy Services
Oct 2006 to Apr 2010
PROFESSIONAL EXPERIENCE
Health Products For You (HPFY), USA Jan 2014 – Present
Internet Marketing Manager
Roles & Responsibilities:
●Managing and handling a team of 20 people in advertising, SEM, Email marketing, Social marketing, Affiliates and client services departments.
●Managing 20+ niche stores (websites) including functionality, design, promotions and advertising.
●KPI reports - analysing and consolidating Google AdWords, Google Analytics, Bing AdCenter data as well as store ratings and statistics.
●Involved in strategic planning, promotions and budget allocations for various marketing and advertising channels.
●Provide strategies for keyword opportunities, campaign structuring, targeting, maintain and monitor account budget caps, impression share, quality score, conversion rates and other facets of paid search in accordance with company goals.
●Making competitive analysis reports, business development plans, market trend analysis and feasibility analysis.
●Stores redesign - revamp, supervise design, functionality and architecture of stores - switching to responsive design.
●Got additional features/enhancements added in the website like size charts, health tips, articles, shop by need, gift ideas, coupons, giveaways for better customer experience.
●Store Promotions - strategy, campaigns, banners, coupons, advertising on forums/ communities/ organizations related to healthcare.
●Vendor Management – searching new vendors, account creation, vendor communication, follow ups with existing vendors.
●Communicating and coordinating with programming team to get our technical requirements fulfilled and review of the components to ensure adherence to the standards and requirement.
●Testing out functionality of website and finding technical bugs on front and back end.
●Administration and review of customer communication (live chat and tickets), social media posts and email newsletter designs.
●A/B testing campaigns and newsletters to check and generate maximum clicks and conversions.
●Weekly meetings with the management to discuss tasks, plans and progress of the stores.
●Defining specific roles, interconnected workflow, performance review and appraisal of team members.
Side Projects:
●Revamped Saevah website (www.saevah.com) on Shopify platform (sister concern in India).
●Created logo and website promotional banners for a client (Prodigy Playhouse) website.
●Provided strategies for promotions, advertising, email newsletters, social media marketing, design improvements and user experience for Health Vistas www.healthvistas.com (sister concern in India).
Key Achievements:
●Awarded Employee of the Year 2014.
●Successfully revamped the new responsive design for HPFY as well as HPFY Stores website. Revamped the top 7 stores design.
Unico Management Solutions Jun 2012 – Dec 2013
IT Manager
Roles & Responsibilities:
●Understanding client requirements and implementing in web designing, developing and maintaining dynamic websites and web application.
●Unit testing and Integration testing of the applications to ensure foolproof performance of the deliverables.
●Managing and handling a team of 6 individuals in IT department.
●Maintaining existing code-base to include trouble shooting bugs and adding new features.
●Working closely with clients to outline and explore solutions.
●Providing technical support (wordpress) for UdaipurTimes.com as well as content development whenever required.
●Helped in generating engaging and interesting articles/posts in both written and visual forms.
●Research current trends and analyzing the current market, competitors and helping to continuously improve marketing strategy.
Advaiya Solutions Pvt. Ltd. Jul 2011 – May 2012
Senior Associate
Project Title: Spigit Engage for SharePoint
Role: Team Member
Customer name: Spigit, USA
Description: Spigit’s Enterprise Innovation Platform is used to invent new products and services, reduce costs and increase employee and customer engagement. Leveraging crowd-sourcing, purpose driven social collaboration, game mechanics and big data analytics, Spigit helps companies identify and execute transformative ideas from their employees and customers at scale to drive business outcomes.
Roles & Responsibilities:
●Development, Integration and deployment of various modules using MS SharePoint 2010, C# ASP.Net 3.5, WCF services, Entity framework making use of Linq and Lambda expressions.
●Analysis of the user stories/ tasks, code impact and changes required for implementing them.
●Code development and review of the components to ensure adherence to the standards and requirement.
●Unit testing and Integration testing of the application.
●Daily scrums to discuss tasks, bugs, plans and progress of the project.
●Induction of new team members into the project and imparting project specific training for functional and technical induction.
Unico Management Solutions Oct 2010 - Jul 2011
Senior Engineer
Project Title: HAAD – Health Authority of Abu Dhabi
Role: Team Member
Customer name: Department of Health Authority, Abu Dhabi (UAE)
Period: May 2011 to July 2011
Description: HAAD is an intranet web application, used by health authority department, to keep track of all health related information (hospitals, doctors, nurses, medical tests, birth and death records, licenses, exams etc.) of the residents and health professionals of Abu Dhabi. Responsible for three modules: Health professional licensing, Pre-marital screening and Examination.
Roles & Responsibilities:
●Development as well as enhancement of various modules (C# ASP.Net 3.5).
●Code development and review of the components to ensure adherence to the standards and requirement.
●Unit testing and Integration testing of the application.
●Direct client interaction.
Project Title: Web enabled Maintenance Request (MR) system, ADNOC
Role: Team Member
Customer name: ADNOC (Abu Dhabi National Oil Company), Abu Dhabi (UAE)
Period: Feb 2011 to April 2011 (Onsite)
Description: Maintenance of accommodation units provided for ADNOC staff accommodated at Ruwais Housing Complex. To manage and control the maintenance requests, they needed a facility to provide residents to initiate, confirm, trace and follow up requests made. A web based maintenance request system was proposed to automate this process and minimize manual communication besides facilitating the residents with more interactive and transparent information online as well as involving ADNOC staff and maintenance contractors concerned.
Roles & Responsibilities:
●Development of the web application. (C# ASP.Net 3.5, SQL Server 2005).
●Identifying and creating phases, items, task, sub tasks, deliverables and maintaining them, including time estimation.
●Code development ensuring adherence to the standards and requirement.
●Unit testing and Integration testing of the application.
Project Title: eOSIC - One Stop Information System
Role: Team Lead
Customer name: Department of Tourism and Commerce Marketing (DTCM), Dubai (UAE)
Period: Nov 2010 to July 2011
Description: eOSIC (One Stop Information System) is an intranet web application, used by DTCM, to keep lists of all information related to tourism and provide that information to the tourists. The enquiries are also captured here and the flow is maintained.
Roles & Responsibilities:
●Developing and testing the enhancements/changes in eOSIC (C# ASP.Net 3.5, SQL Server 2005).
●Code development and review of the components to ensure adherence to the standards and requirement.
●Unit testing and Integration testing of the application.
Project Title: Panasonic Portal – Middle East (UAE)
Role: Team Member
Customer name: Panasonic - Middle East (UAE)
Period: Dec 2010 to July 2011
Description: Worked on the Support and Products Section of Panasonic Middle East Portal (www.panasonic.ae). Testing functionality and browser compatibility of the support section and some other pages.
Roles & Responsibilities:
●Developing and testing the enhancements/changes in Panasonic portal (MOSS – SharePoint Server 2007, C# ASP.Net 3.5, SQL Server 2005).
●Unit testing and Integration testing of the application.
Tata Consultancy Services (TCS) Oct 2006 – April 2010
Engineer
Project Title: ABSG Applications-Maintenance
Role: Team Member
Customer name: AmerisourceBergen Specialty Group (ABSG), Frisco, TX, USA
Period: Dec 2009 to Apr 2010
Description: ABSG is a part of the AmerisourceBergen Corp. It is in the business of speciality drugs and services. Specialty drugs are medicines to treat very difficult and serious diseases such as Cancer, AIDS, and other chronic illnesses. Mi360 is ABSG’s eCommerce platform to capture drug supply orders from its business partners. This application will process, validate and fulfil orders of specialty drugs placed by ABSG’s business partners.
Roles & Responsibilities:
●Designing, developing and testing the implementations/enhancements in Mi360 application (C# .Net 3.5) using WCF services, Entity framework making use of Linq and Lambda expressions.
●Responsible for preparing Design Documents and maintaining the issue tracker and daily deliverable sheet.
●Analysis of the use cases of the Mi360 application and code impact and changes required for implementing the same.
●Unit testing with mock repository using Rhino Mocks. Integration testing of the services.
●Identifying and creating phases, items, task, sub tasks, deliverables and maintaining them, including time estimation.
Project Title: Stores Offshore T & M
Role: Team Lead
Customer name: RiteAid Corporation, Harrisburg, USA
Period: Apr 2009 to Dec 2009
Description: The project involves the analysis, design, development and maintenance for Retail Store Systems to cater to the varied store requirements. Store Systems deals with all the software used to run and maintain a store. The project deals with Cashier Reconciliation process which is used by managers to approve and reconcile the cashier shift after verifying the sale details.
Roles & Responsibilities:
●Analysis of the requirements, designing, developing and testing the cashier reconciliation application in VB.NET (2.0) using Infragistic tool.
●Designed and developed a prototype as per the requirements for cashier reconciliation.
●Responsible for preparing Requirement/ Design Documents.
●Was involved in Planogram Location Enhancement requirement gathering process and design phase.
●Identifying and creating phases, items, task, sub tasks, deliverables and maintaining them, including time estimation.
●Code development and review of the components to ensure adherence to the standards and requirement.
●Maintenance/ enhancement of the RA Store Portal using ASP.Net.
Project Title: TradeX
Role: Team Member
Customer name: TCS
Period: Dec 2006 to Apr 2009
Description: TradeX is a trading product for Exchanges. It is a highly scalable trading system product with an integrated order-matching for multiple financial products such as equities, commodities, derivatives, debt instruments and Indexes.
CFETS (China Futuristic Exchange Trading System) is a client of TCS, which has the base of TradeX, and is configured as per their requirement.
Roles & Responsibilities:
●Designing, developing and supporting windows forms in VB.NET for the functionalities like Instrument Descriptor, Quote, Order, Trade, Index and Exercise Management, Active/Suspended Instruments and Traders etc.
●Responsible for developing and maintaining forms in Trading Workstation and Business Administration Console ensuring adherence to the standards and requirement.
●Testing of TradeX as a system and individual components.
●Designed and developed a prototype with all the features as per the requirements for Currency Exchange and Power Exchange.
●Task Allocation to team members and weekly status reporting to the project management.
●Induction of new team members into the project and imparting project specific training for functional and technical induction.
TECHNICAL SKILLS
Operating Systems
Windows 8 / 7 / XP / 2000 Professional, LINUX / UNIX, UNIX SCO 5
Databases
SQL Server 2000/2005/2008/2010, Oracle 9i, MS-Access, SQL Server Compact 3.1
Programming Languages
ASP.NET 3.5 and 2.0, VB.NET 2.0 (windows), C# .NET 3.5, WCF, Entity framework, Linq and Lambda expressions, Sharepoint 2010, MOSS 2007, C, C++
Tools
Shopify, MailChimp, Listrak, Asana, Infragistics Developer Tool, Rhino Mocks
Version Control
MS - Visual Source Safe, Team Foundation Server, Tortoise SVN
IDE
MS Visual Studio.Net 2003/2005/2008/2010
Domain worked
Innovation, Retail, Health and Finance
QUALIFICATIONS
Degree and Date
Institute
Major and Specialization
Division
Bachelor of Engineering
June 2006
M.H.S.S. College of Engineering, Mumbai University
Electronics
Distinction
H.S.C. – 2002
St. Mary’s Convent School, Udaipur, CBSE
Science, Maths
Distinction
S.S.C. – 2000
St. Mary’s Convent School, Udaipur, CBSE
Distinction
PROFESSIONAL MEMBERSHIPS / CERTIFICATIONS
Professional Society / Certification
Date Certified
Oracle: IZO-007 Introduction to Oracle 9i SQL Programming
November 2007
NCFM Certification :Financial Markets: A Beginners’ Module
May 2007
HIPPA- Health insurance portability and protection act – USA
June 2009
PROFESSIONAL TRAININGS ATTENDED
Program or Course
Coverage
Dates
Retail: Supply Chain Management (SCM)
●Provided an introductory understanding on Retail SCM space.
●Replenishment & Forecast, Transportation, Warehouse, Inventory & Order Management.
16 July 2009 – 17 July 2009
Retail: Stores - Point of Sale (POS), Back Office Process
●Provided Introductory understanding on Retail Stores space.
30 June 2009
Initial Learning Program
●Mainframes training
●Software Process Development
●Software design and maintenance, Requirements engineering, Testing and Debugging
●French as a Foreign Language
Oct 2006 to Dec 2006
PROFESSIONAL TRAININGS CONDUCTED
Course
Coverage
Dates
Dot net (web apps)
Overview of the ASP.Net 2005, C#, SQL Server 2005 Technology
Nov 2010 to Jan 2011
PERSONAL DETAILS
Date of Birth : 27 April 1984
Languages : English, Hindi, Urdu
Nationality : Indian
Passport no. : F9516811
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