Marketing Project
Resume:
DDUUOONNGG TTHHII TTHHUU LLOOII
Tan Binh District, HCMC, Vietnam
***********@*****.***
Education
Truman State University USA, Dec 2014
Bachelor of Arts in Business Administration
Concentration: Marketing & International Business
Working experience
Creative Planner, Climax Interactive Company HCMC, May- Aug 2015
Worked with account team to determine client needs.
Cooperated with copywriters, and internal teams to develop concepts and establish creative directions.
Assisted Creative Director in designing new and unique digital advertising campaigns that met client’s objectives. Internship Experience
Strategic Marketing internship, Earnest.com Nov- Dec 2013
Developed and evaluated target market engagement strategies and devised market approach accordingly
Worked with founder to actively manage social media: Facebook, blog.
Collaborated on the creation of creative and cost-effective advertising and direct marketing strategies. Project Experience
Truman Institute, Class Research Project, Truman State University Sept- Dec 2014 Researcher
Researched and determined students’ demand for summer semester in the team of 4 college students
Measured students’ motivation, awareness and attitude toward courses offered, location, fee, etc.
Developed plans to market Truman summer classes to Truman and non-Truman students American Marketing Association, Truman State University Jan 2012- Dec 2014 Researcher
Jamie Graham Project: cooperated with TSU Enactus organization to brainstorm and market local Kirksville Jamie Graham’s cards
Trumascape Project: created a marketing plan to increase awareness through social media and conduct a photo competition on Facebook.
Professional Experience
School of business, Truman State University Sept 2013- Dec 2014 Assistant (Dr. Debra Cartwright- Professor of Business Administration)
Updated, maintained, classified and sorted articles and business journals,
Performed general clerical duties such as copy, scan, etc.
Effectively communicated with Dr. Cartwright via email, phone and in-person. American Marketing Association, Truman State University Jan- Dec 2014 VP of Advertising and Promotion
Run and updated the AMA Truman website
Involved in Executive board to create a stable and an efficient organization.
Contributed to the improvement of the AMA brand on campus. IEI Youth Union, Vietnam National University HCMC, June – Sept 2012 Executive
Organized and designed plans for many events: Moon festival, New Year party, charity…
Recruited and trained qualified participants
Supervised and delegated tasked to people in each events.
Reported to Director and held full profit and loss accountability.
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