Marketing Sales

Peter L. Hinkel, CFMP

*** **** ********* ***** *********, Tennessee 38024 Telephone 731-***-****

******@*****.***

Professional Summary:

Entrepreneur with a number of contributive years of experience in building, training, and managing sales and marketing divisions including; detailed market analysis, customer retention enhancement, and growth in existing and new markets. A motivational management style with a record of building teamwork, increasing customer relations and enhancing business profitability.

Core Qualifications:

Team Building Customer Promotion

Intense Market Analysis Product Development

Sales Development and Training Consumer Shopping Analysis

Profit and Loss Management Detailed Customer Experience Surveys Strategic Planning Deposit Rate Analysis and Setting Certified Financial Marketing Professional (CFMP) Focus Group Orientation and Analysis

Professional Experience:

President and Chief Executive Officer

Marketing Dynamics, LLC August 2013 to Present

Responsible for running a firm that directly impacts companies marketing efforts. Created marketing efforts and departments that developed and implemented successful strategic marketing plans with detailed actions with accurate reporting to Executive Management. Improved customer and team relations through surveys and training. Held focus groups that deemed vital information for product improvement, development, and pricing.

Responsible for developing and running a successful consulting company with management and training of employees.

Worked with companies that either didn’t have a marketing department or those who lacked marketing professionalism to create a highly effective and driven

market driven division.

Trained marketing teams on how to report to Executive Management in language that they prefer to see.

Increased customer retention and relations with companies by executing multi level surveys and developing training to respond to the comments and questions derived from information.

Enhanced “team” relations by conducting multiple, internal surveys and providing training that created a cohesive, proactive relationship.

Director of Sales and Marketing

First Citizens National Bank – Dyersburg Tennessee December 1996 – August 2012

Senior Vice President of a national bank sixteen locations in seven counties. Broad scope of responsibilities included in depth market analysis of existing and potential locations. Development of successful sales programs within the bank as well as the investment trust and brokerage divisions, thus providing increased profit to First Citizens Bancshares. Lead team of senior and executive officers in development of over five successful products and services. Developed, delivered, and tracked customer experience surveys for over 10 years. Analyzed and established deposit rates providing enhancement to margin spreads. Participated and developed successful strategic marketing plans for holding company that reported results to the Board of Directors.

Worked in conjunction with executive team to determine, build, and open 4 successful de novo locations.

Managed sales and customer satisfaction programs that yielded over a 97% excellent response rate.

Grew services per household by over 75%.

Developed and directed marketing programs that had a 96 positive return on investment.

Developed and maintained over 8 separate detailed marketing plans for financial center locations and subsidiaries including:

o Current market conditions

o 5 year forecast of market conditions

o Current market penetration

o Segmentation analysis

o Demographic analysis

o Market position of financial centers

15 years’ experience of monitoring and measuring market conditions while establishing

deposit rates that yielded a positive growth in margins an growing deposit balances.

Graduate of American Bankers Association Marketing Program

Received accreditation of CFMP – Certified Financial Marketing Professional.

Education:

University of Mississippi – BSA Banking and Finance, Minor in Marketing

American Bankers Association – Financial Consumer Marketing Professional

Professional and Social Memberships or Organizations:

Certified Financial Marketing Professional

Past Chairman:

YMCA – Dyersburg/Dyer County

American Red Cross – Northwest Tennessee

Matthew 25:40

Knights of Columbus

Social Networks: LinkedIn

Professional recommendations upon request

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