Professional Experience
Matchmaker Media – New York, NY June ‘14 – Present
Social Media Consultant + Project Manager
Manage external agency relationships related to all social media initiatives
Monitor web and social analytics to adjust strategy on how to effective engage our audience
Create and implement the company’s social media marketing, content strategy, develop brand awareness, generate inbound traffic and cultivate leads and sales
Support project team and manage the workflow of a team of content writers, designers, editors and cross-functional production resources
Raise risks and alert stakeholders of high priority issues
Amplify Education – New York, NY Jan. ‘12 – May ‘14
Social Media Producer + Project Manager
Evaluated and tracked social and web trends/analytics of visitors to the site to optimize the user experience and developed strategies to attract more customers
Managed product launch and event logistic for first commercial offering to over 20,000 users
Reduced initial time to first response in the community from 2+ business days to less than 8 hours, and enforced a 24-hour SLA for all support tickets submitted
Maintained a private online community of 3,000 teachers who were using the Amplify Tablet
Acted as project manager for support documentation (how-to videos, user manuals, and knowledge base articles)
Monitored troubleshooting of priority issues and helped to implement solutions or workarounds
Created project plans and managed their execution while maintaining day-to-day knowledge of project status; tracked and communicated project status, issues, risks and decisions
Amplify Education – New York, NY Jun. ‘12 – Dec. ‘12
Mobile (Android) Tech Solutionist
Pioneered the Amplify Call Center while managing the budget and hired new associates
Identified issues, patterns and trends in consumer comments/inquiries and funnel information to the appropriate departments
Designed a clean, efficient, useful application interfaces from conceptualization to implementation
Constructed diagrams, mockups, graphical concepts and prototypes to effectively communicate designs to stakeholders
Created and approved scripts, fully respond to questions, comments and related opportunities with speed an judgment across all owned social channels
Identified and escalated priority issues to engineers and product managers
Tracked customer feedback and shared with project team members
Worked alongside other Project Managers by identifying and sharing best practices and developing proven project tracking tools and processes
Conducted a series of A/B quality and assurance testing for both the mobile and tablet platforms
Louis Vuitton – Chicago, IL May ‘12 – Nov. ‘12
Studio + Social Media Coordinator
Collaborated with all divisions of the marketing and promotions teams to create relevant content and interactive media experiences through the social sites
Managed an editorial calendar that conceptualized tactics to increase audience participation
Actively engaged followers in a dialogue in an effort to transform visitors into advocates
Acted as the customer service point person for all social channels, responding to field concerns while supporting social media plans for retail and brand/digital campaigns
Planed and executed all aspects of staffing for the studio, including headcount and talent development, in partnership with Human Resources
Executed marketing initiatives and event planning within the Studio, while partnering with the Marketing department
Chavez Multicultural Academy June ’11 – May ‘12
5th Grade Technology Instructor
Planned a 5th grade technology program of study that, as much as possible, met the individual needs, interest, and abilities of the students
Created a classroom environment that was conducive to learning and appropriate to the maturity and interests of the students
Guided the technology learning process toward the achievement of established district curriculum goals, establishes and communicates clear objectives to the students for all lessons, units and projects
Contributed to the decisions made by the district and building regarding budget, facilities and personal well being
Central City Productions – Chicago, IL May ‘11 – June ‘12
Studio Manager + Production Assistant (PT)
Assisted in the production planning for the Black Enterprise Business Report, Stellar & Trumpet Awards, Know Your Heritage Hispanic and Black College Quiz
Monitored social media (Facebook, Twitter, and Instagram) for inappropriate posts, statistics on use and growth of social media presence using Google Analytics and Hootsuite
Managed the day-to-day operations of the studio
Served as production assistant and producer when needed, during major live events
Fostered a high-performing team and Studio by training and motivating all employees to provide excellent customer service and to meet all goals set by management
Education
New York Institute of Technology M.A., Communication Arts May ‘14
Specialization: TV, Film and Broadband Production
University of Illinois at Urbana – Champaign B.S., Advertising May ‘11
University of Illinois Foreign Exchange Program Semester ’08 – ‘10
National University of Singapore, American University of Paris and University Of New South Wales
Technical Skills
Salesforce, Jira, Hootsuite, Google Analytics, Omniture, Final Cut Pro, Adobe Photoshop, Illustrator, Microsoft Suite, DSLR Photography, acute knowledge of social media platforms Instagram, Pintrest, Facebook &Tumblr