Results Driven Sales Leader

Professional Experience:

Whether it is brand building, sales leadership or project management, what you say and how you deliver the message matters. I’ve spent fifteen years crafting a unique, yet effective messaging style that helped me achieve awards as a leader in the Sales and Marketing fields. I am passionate about training and reinforcing sales techniques that deliver results and create a performance-centric culture.

Summary of Qualifications:

Eight Years Sales and Channel Management Experience

Award Winning Customer Retention Skills

New Business Development

Account Management

B2B Sales

Merchandising

Strategic Planning

CRM Power User (Salesforce.com)

Budget Management

Team Building

Process Development and Deployment

Customer Experience Expert

International Sales Management

Digital Advertising

Social Media Management

Print Advertising

Product Development

Process Simplification

Experience

Director of Worldwide Sales

Spilo Worldwide – Beauty and Consumer Products September 2014 - Present

nInside Sales - Established an Inside Sales Team consisting of four members to target national OTC and Full Service beauty locations.

oTeam Development – Sourced candidates, Interviewed and Hired a team of four. Trained on all aspects of product knowledge, prospecting, sales cycle and pipeline management. Fully operational in under sixty days.

oProcess – Created a call cycle and sales cadence to maximize small team size and effectiveness.

oData Management – Created call logs, opportunity management documents and reporting cycle in the absence of a CRM tool.

nCustomer Service – Retrained a team of six, including a team lead in customer service basics through process excellence. Refocused on customer satisfaction. Process development and improvement toward a “one and done” goal leading to increased customer retention and order size.

nOutside Sales – Leading two Regional Sales Managers, four company employed Sales Representatives and thirty contracted Sales Reps toward sales growth for the first time in twelve years. Designed Sales Rep incentives driving new business channel development and increased share of wallet with existing business. Created several sales tracking tools, including pipeline management and new business development reporting to track progress and report regularly.

nSales and Demand Planning – Managing a team of two sales planners who work in tandem with purchasing and sourcing to accurately report promotional lift in top tier customer segment. Created reporting for use in S&OP cross-team information sharing.

Director of Sales and Marketing

Bio Creative Labs – Beauty and Consumer Products March 2013 – August 2014

nSales Excellence - Leading a team of 43 contracted sales representatives through the U.S. and Canada. Responsible for sales growth in three key business sectors;

oNatural (grocery and specialty) – Sourced, interviewed and hired a team of sales representatives at a cost savings of over $32,000.00 per year.

oProfessional Beauty – Key account growth of over 200% year over year. Launched new products into the market, trained sales team and created roll out plan. Highest month of sales in company history, July 2014. Set to break sales records in August 2014. 114% sales retention, 96% account retention.

oMass/Retail (Drug, Grocery and Department Store) – Grew key retail accounts by over 20% in first six months of the year. Placed new products in key accounts to drive growth. Increased margin without sacrificing marketing or advertising programs at retail.

nMarketing Management - Drove major rebranding of company’s flagship hair care and skin care lines. Established marketing calendar for print advertising and social media. Created PR and Blogger program to drive consumer awareness around a relatively unknown brand. Managing a team of graphic design and marketing staff, including contracted associates on several projects running in tandem for three separate brands.

nOperational and Process Improvement - Led a conversion to Salesforce.com CRM for sales activity tracking. Established reporting tools and reporting protocol to better track opportunity activity and lead follow-up. Negotiated pricing and contracts with third party service providers. Designed training tools and roll out company-wide to all employees, including select contracted reps.

Regional Sales Director

Staples Business Advantage May 2011 – January 2013

nSales Director to a team of over 60 Associates, including District Sales Managers, Inside Sales Managers, Inside Account Specialists, Category Specialists and Sales Coordinators. Responsible for developing policy, procedure and sales strategy. Grew over $400,000,000.00 in annual sales revenue.

nDrove year over year growth throughout organization:

o34% Facilities growth

o27% Furniture growth

o25% Print/Promotional goods growth

oSmoothly transitioned team through major process rollouts and re-organization efforts.

Inside District Sales Manager

Staples, Inc. February 2008 – April 2011

nEffectively managed a team of 15 Inside Account Managers. Assisted in the development of sales strategy and deployment of process. Achieved annual Sales Excellence award for sales and account retention. Drove growth in five key categories year over year (furniture, technology, facilities, print and promotional products). Developed four Associates into promoted roles, including two District Sales Managers.

Inside Account Manager

Staples, Inc. June 2004 – January 2008

nManaged a book of over 400 mid-market accounts. Drove year over year sales growth, achieving annual Sales Excellence awards for both sales and account retention. First to adopt process and implement print program in the western United States.

Education

University of Phoenix 2004

Bachelor of Science in Business Management

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