Data Entry

SHAN (SEASON) SUN

** ******** **** ****** • Brighton, MA 02135 781-***-**** • ********@*******.***

SUMMARY

Master of Science in Marketing Analytics: academic and internship experience concerning data entry and marketing analyst, passionate about uncovering truth and make positive difference through data analysis

Statistical packages/web tools: SPSS, SAS, SQL, Google Analytics, Salesforce.com, Form Stack, Microsoft Excel, Word, PowerPoint, Smart draw, Access, Stata, E views, Spreadsheet, Trello EDUCATION

Bentley University – Graduate School of Business, Waltham, MA Master of Science in Marketing Analytics, candidate GPA: 3.6 May 2016 Hubei University, Hubei, China

Bachelor of Science in International Economics and Trade GPA: 3.5 June 2014 PROFESSIONAL EXPERIENCE

United Planet 11 Arlington Street Boston, Massachusetts, United States May-Present 2015 Marketing Analyst Intern

Extracted 500+ customer data from Salesforce.com and Form stack and created customer report using Excel.

Generated 2014-2015 monthly tracking reports, evaluated web performance and made relevant adjustment for online marketing campaigns by using Google Analytics and achieved 25% increase for monthly leads

Conducted customer analytical reports by describing and analyzing current customer data and developed customers insights concerning their demographic displaying data visualization output from SPSS BLDUP 1452 Dorchester Avenue Boston, Massachusetts, US Data Entry Intern Apr-July 2015

Led the data team of 5 for making schedules, coordinating tasks, creating geographic summaries, generating meeting reports and communicating between superiors and other interns

Read source documents, updated and entered data in construction field of 10+ major cities into the database

Compiled, sorted, verified and entered 100+ construction projects data by contacting with partnerships Founder Securities Co., Ltd., Wuhan China

Marketing Research Intern July-Aug 2013

Gathered data on 1000+ customers, analyzed their purchasing patterns, income and risk preferences graphically to identify potential markets and conducted after-sales follow-up phone calls to enhance customer loyalty

Analyzed and assessed client’s credit needs for working capital, acquisition, and investment purposes

Developed a long-term customer relationship via telephone calls which resulted in a signed contract worth

$50,000, increasing the sales goal by 20% and rewarded as annual best intern ACADEMIC EXPERIENCE

Project for database modeling for TopProduction, Inc (IPT) by using Oracle SQL Jan-May 2015

Led team to give to best final presentation and win the top score by analyzing the internal and external relations and creating an database for the company

Designed an Conceptual data model (EER model) and logical data model (Normalized Relational Schema) to construct structure for overview based on company objectives

Developed SQL queries for creating the tables, populating sample data and giving data analysis outcomes

created customer reports by Access and presenting to the class based on these data report to the class Project for studying if the client will subscribe a term deposit after marketing campaigns by SPSS Jan-May 2015

Collected customer related data and performed data cleaning by recoding and selecting qualified data

Ran a logistic regression to get the best model by selecting main variables affecting results by SPSS

Analyzed the model and raised doubt followed by decision tree analysis and looked insight into variables

Summarized the influence each factor selected in the possibility of a client subscribing a term deposit

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