Technical Writing, HTML/XHTML, Marketing, Microsoft SQL, Web Design

ELFRIDA GABRIEL

630-***-**** • **************@*****.***

Senior Technical Writer

Project Management Team Builder Strategic Communications With a knowledge of ERP systems and reputation for partnerships through exceptional communications and coordination with cross-functional teams, I produce technical content that produces measurable results. KNOWLEDGE AND EXPERTISE

• Strategic Planning & Research • Digital Analytics/Storytelling • Email/Social Program Management

• Content Development • Budget, Pricing & Lead Generation • User Experience Design/Testing

• Project Workflow Management • Front-End Web Development • Presentation and Proposal Writing PROFESSIONAL EXPERIENCE

NORTHERN ILLINOIS UNIVERSITY, ENGLISH DEPARTMENT, DEKALB, IL SIGMA TAU DELTA INTERNATIONAL ENGLISH HONOR SOCIETY AND NATIONAL ENGLISH HONOR SOCIETY (NEHS) Director of Marketing and Technology (2015-present) Senior Web Facilitator (2011-2015)

Web Facilitator (2007-2011)

Key Accomplishments

• Outperformed journal submission goals by 60%, raising participation rate to 2.3% of membership via a multi- channel marketing program (direct response, social media and outreach). Email campaign generated 62% click rate (6,479); 2,200 unique web impressions resulted in 448 unique users with submissions (2015)

• As newly assigned manager of journal printing/distribution, reduced expenses by $16,500, a 61% drop (2013)

• Proposed and won board approval to establish an online scholarship submission management system that resulted in, the first year of use, a 47% increase in applications (2012)

• Led transition to digital communications and web-based applications 2007-2010, which contributed to historic enrollment increases of 9% for collegiate chapters and a 37% for high school chapters to generate (2009-2010)

• Provided organization with expertise and management in rebranding, web design, promotions, pricing and partnership development, contributing to the 51.6% increase in income (2007-2015) Function: Web Applications and Technology Management

• Manage the user interface development and testing of specification enhancements for membership databases Adapt and manage USI software for convention, registration, abstract submissions, and program scheduling

• Direct design and content management of english.org, nehs.us, and englishconvention.org

• Leading investigation on means to collect data metrics of member demographics and preferences Function: Management

• Supervise and mentor office staff: web management, social media, digital communications, and applications

• Provide the Board of Directors operational advice and support by serving on service/partnership, communications, scholarship, student leadership and membership development committees Function: Marketing and Communications

• Develop strategies to improve honors membership engagement among college/university: 20,000+ members in 875 chapters and high schools: 33,000 members in 597 chapters

• Create, monitor, and measure multi-channel communication campaigns, including web content, blogs, social media and email; events increasing student engagement in membership activities

• Direct marketing, web presence, video/print program and brand design for the annual 1,100+ attendee convention

• Generate $10,000+ in revenue from partners and sponsors Elfrida Gabriel

Page 2

PROFESSIONAL EXPERIENCE (Continued)

FREELANCE/CONTRACT WORK

B2B Lead Generation & Inside Sales Web Design & Maintenance (2001- 2007)

• Created and enhanced the website presence for small businesses and non-profits including: birthlink.com, windowdressingsinc.com, tksealcoating.com, lactationconsultants.com, foxrivercorridor.org and genevamontessori.org (six years)

• Prospected and set up appointments with division operations managers for Tectura, Inc., (four months)

• Sold advertising to car dealerships for Aspen Marketing Services (four months)

• Edited web content for Fermilab Computer Division’s meetings/conferences in Batavia, IL (six months) GENEVA PLACE, GENEVA, IL

Community Relations Director (2002-2003)

• Developed a community outreach program for an independent senior living community prior to its development, focusing on special interest events to generate new sales prospects SCHOLASTIC, INC. St. Charles, IL

District Account Representative, Magazine Division (2001-2002)

• Sold pre-K-12 classroom magazines for Scholastic Inc., attaining top seasonal sales in August 2002 HARPER COLLEGE, Palatine, IL

Marketing Consultant for Non-Credit and Professional Education (1998-1999)

• Developed and implemented direct marketing plans, and developed print and web marketing communications materials for Harper College professional workforce, computer training and personal enrichment programs

• Sourced outreach opportunities and business partnerships to promote Harper College CE programs TECHNICAL / SOFTWARE SKILLS

MSOffice • HTML/XHTML • JavaScript • Microsoft SQL • Dreamweaver • Photoshop CC • Illustrator CC InDesign CC • CC Cascade (CMS) • WordPress • Google Analytics • USI Event Software • Hootsuite EDUCATION / PROFESSIONAL DEVELOPMENT

DEPAUL UNIVERSITY, Chicago, IL

Master of Business Administration - Marketing Management NORTHERN ILLINOIS UNIVERSITY, DeKalb, IL

Bachelor of Science - Marketing

• University of Copenhagen, Denmark – Comparative Business Semester Abroad Professional Certificates

• Northern Illinois University - Graduate MIS Certificate (spring 2016 expected completion)

• Waubonsee Community College - Basic Web Design Certificate

• DePaul University - Professional Certificate in Interactive and Direct Marketing

• University of Notre Dame, Mendoza College of Business - Sales Management Program Certificate CURRENT PROFESSIONAL ASSOCIATIONS / COMMUNITY SERVICE Digital Analytics Association (DAA), Association of Strategic Marketing (ASM), DePaul Kellstadt Marketing Group (KMG) Geneva Beautification Committee, Geneva, IL: Lead Member (current), website management (2003-2010)

Contact this candidate