Marketing Communications

• • CORE COMPETENCIES • •

Marketing Communications (Digital & Print including sales collateral, product catalogs, print production, direct mail, websites, database management, e-mail marketing, advertising) Marketing Management N Department & Staff Development N Project Management Marketing Planning & Strategy N Brand Management N Cross-Functional Team Development Customer & Sales Support N Information Gathering & Research N Writing & Editing

• • PROFESSIONAL EXPERIENCE • •

Marketing Communications Manager. Bogen Communications, Inc. Mahwah, NJ. 1998-Present Designer & manufacturer of music, paging, and intercom equipment. Overview: Strategic role in building marketing communications department consisting of 5 team members. Developed job descriptions, conducted interviews, training, project work flows, budget planning, and performance measures.

Results: N Introduced new product catalog, which increased customer base 20%. N Improved accuracy of content for creative materials, product documentation, and website. N Developed e-marketing newsletter, print advertising, and direct mail. N Updated look and content of product brochures, manuals, spec sheets, packaging, and more. N Negotiated with vendors and agencies, saving 10-25% on printing and services . N Hired in-house staff which saved 35% annually versus using outside agencies and freelancers. N Reduced collateral print costs by 30% by leasing print-on-demand equipment. N Redesigned company’s websites, which reduced phone calls for product literature by 75%, phone calls to tech support by 25%, salaries by $40k annum, and postage costs by 60%. N Improved image at trade shows and events by creating guidelines and policies for booth staff. N Safeguarded brand integrity, established logo use guidelines, and registered trademarks. Marketing Coordinator.

PASSPORT CORPORATION. Paramus, NJ. 1996-1998 Developer of enterprise-wide, ERP business management software. Overview: Joined company to play key role in selection and management of outside agencies. Provided direction with the creation and design of marketing materials for web, print, publicity, trade shows, product demos, and seminars.

Results: N Reviewed work of agencies including brochures, sell sheets, other collateral marketing materials, press releases, etc. for consistency, accuracy, and brand positioning. N Developed media relationships leading to press coverage and analyst tours. N Successfully launched company’s first website after content compilation and review. N Created direct mail programs to support trade shows, seminars, and product launches. N Organized events including sales seminars, training sessions, and trade shows. N Edited all publicly released documents including technical and marketing materials.

Direct Marketing Programs Specialist. Berkeley College. Waldwick, NJ. 1991-1995 Full-service, in-house advertising agency of accredited business college. Overview: Focused on creating direct mail programs to promote the college’s degree and certificate programs on five campuses. Conducted market research to identify new target markets, as well as discover new marketing strategies for existing markets.

Served as Acting Director for one year (1992-1993), reported directly to senior management. Results: N Developed annual direct response marketing plan, strategically allotting $1M budget. N Planned direct marketing - from concept, list selection, copywriting, and production to analysis. N Tripled direct mail results using controlled tests to identify best list, creative, and format. N Cut direct mail production costs by 25% by printing stationery in bulk. N On-time delivery of course catalog, brochures, alumni magazine, employee newsletter. N Implemented market research (questionnaires, surveys, focus groups) for positioning. N Setup leads database to track each lead by source, provided ROI on media expenditures. N Developed source-specific lead code tracking process for all media sources (still in use). N Established vendor relationships, ensuring quality service and opportunity for price negotiation.

• • EDUCATIONAL BACKGROUND • •

Graduate: Graduate Certificate, MBA-Level. University of Dallas. Dallas, TX. Major: Marketing Management. GPA: 4.0

Undergraduate: Bachelor of Arts Degree. Fairleigh Dickinson University. Teaneck, NJ. Double Major: Mass Communications/Journalism and American History. GPA: 3.7

• • COMPUTER KNOWLEDGE • •

Programs: ACT, Adobe Acrobat, Adobe Dreamweaver, Adobe Photoshop, FTP sites, HTML, Lotus 1-2-3, Microsoft Excel, Microsoft Office Suite, Microsoft Office 365, Microsoft Outlook, Microsoft PowerPoint, Microsoft Word, PageMaker, Quark Xpress, Salesforce.com, Windows, WordPerfect.

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