arielle hochman
*** * ** **. #**, New York, NY **009 516-***-**** **************@*****.***
WORK EXPERIENCE
Tenthwave Digital LLC, New York, NY
Social Media Strategist Feb 2015 – Present
§ Lead strategic social content development aligned with brandʼs objectives
§ Asses industry trends, seasonality, and competition for campaign execution
§ Identify industry leaders for potential new partnership opportunities
§ Produce reports on content and campaign success; highlight key insights for program improvements
§ Develop objectives and KPIs for content by social channel to achieve brand goals
§ Contribute to new business pitches from internal brainstorms to presenting to potential clients Community Manager May 2013 – Feb 2015
Pinnacle Foods Inc.: Duncan Hines, Birds Eye, Wish-Bone; Nestlé Purina: Chef Michaelʼs; and Snyderʼs-Lance Inc.: Cape Cod Chips, Snyderʼs of Hanover, Alouette Cheese
§ Created real time original content with in-house photo shoots and creative assets
§ Provided copy and creative for social calendars
§ Monitored discussions and engaged with followers on Facebook, Twitter, Pinterest, and Instagram
§ Live tweeted and Instagrammed events and promotions
§ Informed clients and internal team on qualitative and quantitative performance
§ Provided essential research to internal team for new business RFPs
§ Onboarded new employees
Assistant Account Manager October 2011 – May 2013
Visa, Inc.; eBay, Inc.; Paypal; Google; Shazam Entertainment Ltd.; Pepperidge Farm, Inc.; and Campbell Soup Co.
§ Registered promotions according to state and federal requirements
§ Selected, notified, and confirmed sweepstakes and contest winners
§ Oversaw prize fulfillment, including:
o Booked domestic and international travel
o Ensured completion of proper legal documents
o Processed W9s and 1099s for prize winners
o Maintained open communication to assure winners received prize within required time frame humble, New York, NY July – October 2011
Production Office Intern
§ Greeted clients and visitors
§ Processed payroll and expense reports
§ Assisted marketing department as needed
LOOSEWORLD, New York, NY January 2011
Production Assistant Intern
Comedy Central, Funny or Die
§ Provided administrative project support to the Producers
§ Ensured required documents were properly executed
§ Assisted with on-set duties, including extra management SKILLS
Facebook Business Manager & Insights, Microsoft Office, Keynote, Photoshop, Google Analytics, Sysomos, Crimson Hexagon, Expion, Unmetric, Hootsuite, TweetDeck, Iconosquare, Pinterest Analytics, Raven Tools, Insta-Bond EDUCATION
The University of Tampa, Tampa, FL May 2011
B.A., Advertising & Public Relations