Senior Creative Strategist
Resume:
SAMEER NASEEM
New York, NY, 10025 United States
508-***-**** ******.******@*****.***
PROFESSIONAL EXPERIENCE
OppermanWeiss New York, NY
Senior Digital Creative Strategist (Consultant) June 2015 – Current
• Clients include Tullamore Dew, Drambuie, Chobani
• Developing digital strategy capabilities for traditional advertising agency
• Creative content strategy and distribution
• Successfully pitched new campaigns to clients
Barbarian Group New York, NY
Senior Digital Creative Strategist (Consultant) November 2014 – April 2015
• Clients include Pepsi Global, Pepsi US, Kind Bar and Google
• Client facing role, successfully pitched directly to key stakeholders
• Developed strategy to unite Pepsi Global markets for first time in Pepsi trademark history
• Built strategy, developed creative and executed launch of Pepsi Challenge world wide with over 140Million impressions on launch day
• Created global social influencer network to support Pepsi Challenge
• Leveraged existing client vendor partnerships to build new efficiencies and processes to manage global campaigns
• Analyzed Pepsi US digital ecosystem and built pitch for entire digital overhaul
• Developed creative strategy for upcoming Google mobile ads campaign
• Strategy for successful new business pitch for CPG snack brand client Kind Bar
• Strategy for new business pitch for AOR of international automotive company
Independent Consultant New York, NY
Digital Marketing & Social Media Consulting, Feb 2014 – October 2014
• Clients include CPG, Entertainment & E-Commerce companies
• Developed entire digital marketing strategy for October '14 launch of women's cosmetics product line for top fashion site with venture capital backing (CPG client)
• Digital Marketing and Social Media Strategy for client Thaitanium (Thailand, International Entertainment Client)
• Thaitanium Group had over 1.7M Facebook Likes, in one quarter my efforts contributed 300k targeted Likes
• Created social strategy to penetrate the US Market across platforms (FB, Twitter, YouTube, Instagram, Soundcloud)
• Developed new social strategies in synergy with their Fortune 500 sponsorships (Toyota, Nike, Honda Motorcycles and Canon)
• PR/Digital strategy for MTV World Stage Asia performance, broadcast to 500M homes worldwide.
• Coordinated PR for Thaitanium music video with cultural icon Snoop Dogg
• Through personal connection, secured extremely selective top public relations agency (Big Hassle) for group
• Received record engagement (CTR and shares) with highly targeted paid social media spends averaging 1 cent per click
• Developed strategy and infrastructure for large Australian fashion hybrid e-commerce/brick and mortar retailer's expansion into United States market (International E-Commerce Client)
• Created 1st year marketing budget and strategy for US market launch (including paid & projected earned social, earned media, CPM-based ad spends, YouTube pre-roll and channel development, lifestyle & partnership marketing)
Karmaloop, Inc., New York, NY
Social Media Director, Apr 2012 – Feb 2014
• My strategies drove several Million dollars in sales through Facebook, Twitter, Pinterest, YouTube and SnapChat for company with $100+ Million in annual revenue
• Oversaw entirety of B2C public relations strategy, writing/editing copy for releases and managing external PR agency
• Developed and implemented Livestream Event Strategy leading to over $2 Million in revenue over the course of 24hrs
• My work has appeared in AdAge, AdWeek, Mashable, among other publications.
• Numerous campaigns organically trended on Twitter (Nationally and Internationally)
• Management of two teams (social media and content development departments) in separate offices
• Managed Paid, Earned and Owned Social Media Strategy with focus on Earned
• Created new efficiencies through selection & relationship management of social media management vendors
• Relationship management between Karmaloop and Google Display, Facebook, and Twitter account spends.
• Increased Facebook Likes from 300k to 1.4 Million
• YouTube Channel Strategy and Launch. 700% increase in Subscribers without use of paid or promotional spends
• Received over 70 Million video views across platforms for Karmaloop video content without paid placement or spend
Vice Media, Brooklyn, NY
Social Media Strategist, Nov 2011 – Apr 2012
• Developed and implemented Social Media Strategy for Branded and in-house content across multiple verticals
(Vice, Noisey, Motherboard)
• Development and launch of Noisey YouTube Channel (which now has close to 750k Subscribers as well as 324 Million video views)
• Developed the creative concept, strategy, and pitched Warner Brothers "Project X" marketing campaign. Doubling the expected opening week box office revenue and leading to Warner Brothers allocation of perpetual marketing spend
• Managed partnerships, vendors and International activation agencies for agency client campaign work.
• Developed creative, pitched and implemented multiple Branded content and activation strategies and deck presentations for brands such as Jansport, EA Sports, AT&T, and Warner Brothers among many others.
• Relationship management between Vice Media and Google (YouTube), Facebook, Twitter Promoted Accounts as well as platforms including BuddyMedia, WildfireAPP
• Increased Subscribers by 900% and directly drove 49 Million Video Views in 1st Quarter of YouTube Channel System Launch
• Achieved record low CPM on Twitter for strategic hard launch of Noisey YouTube Channel
• Developed creative for functionality of web applications during planning process BBMG Brooklyn, NY
Social Media Strategy Consultant, Nov 2010 – May 2011
• Developed entire social media plan and strategy for Advertising/Branding Agency focusing on B2B opportunity development as well as brand awareness
• Reported directly to CEO
• Simultaneously managed several campaigns and initiatives
• Conducted competitive analysis and research work via Radian6
• Content distribution and development of in house web series focusing on CSR
• Analysis of site traffic through Google Analytics and media planning via Google Display lead to 200% increase in organic traffic
• Managed relationships with various clients, brands and other creative agencies
• Consulted ongoing advertising campaigns
• Cost analysis for various ad initiatives (print and web) Freelance Social Media Strategy Consulting
Social Media Strategy Consultant Oct 2008 – Current
• Developed social media strategy for the launch of Spotify (USA) which became an enormous hit. Subscription acquisition and brand awareness. (May 2011 – August 2011)
• Partnered with Pitchfork Media for Earned Media on behalf of Spotify. Paired social media with street level seeding and marketing of paid subscription service for Spotify
• Promoted and Hosted multiple charity events raising over $200k
• Clients from various market segments including music (Snoop Dogg), fashion, web publications, technology and e- commerce
State Street Bank and Trust Boston, MA
Portfolio Accountant & Client Service Manager, Jan 2006 – May 2008
• Measuring benchmarks and ROI for over $4Billion in institutional endowment investments
• Client relationship management directly with Head of Office of Investments at clients Brown University, Yale University, Case Western Reserve University and MIT Management Co.
• Successfully managed and exceeded client expectation in fast paced environment
• Was praised numerous times for thinking “out of the box” and handling sensitive client related matters with grace. Always had a positive outcome.
• Worked with every type of financial instrument including Non-Security Asset portfolios
EDUCATION
University of Massachusetts, Amherst, MA United States BBA Marketing, May 2005
ADDITIONAL SKILLS
• Social Media Analytics Reporting
• Google Analytics and Site Traffic Analysis and Reporting
• Deck/Presentation Development and Pitching
• Pubic Speaking
• Social Media Strategy Development and Implementation (start to finish)
• Team Management and Empowerment
• Budget Development and Management
• Social Media Strategy with focus on ROI/Conversion Rate
• Client and Vendor Relationship Management
• Strategy
• Public Relations
• Partnership Development/Management
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