GEOFFREY M. JOHNSONHBC and Private Label

Strong communication and interpersonal skills

Versatile self-motivator with exceptional organizational and problem solving abilities

AREAS OF EXPERTISE

Strategic Planning

Needs Assessment

Private Label

Business Development

Promotional Campaigns

Sales Management

3540 Lake Drive SE Home: 616-***-****

Grand Rapids, MI 49546

acqspr@r.postjobfree.com

Cell: 616-***-****

PROFILE

Senior Management –Pet Food Industry, Retail Grocery, Food Service,

PROFESSIONAL EXPERIENCE

Marketing/Sales

Consistently surpass corporate goals with 15-20% annual growth rates

Develop strategies to increase recognition or introduce products, such as Earthborn Holistic Pet Food, Pro Pac Pet and Sportmix Pet Food and biscuits

Use consumer-focused market research and needs assessments to introduce, intensify and/or augment public perceptions

Create and maintain successful working relationship with contracted distributor/dealers

Management/Administration

Organize interrelated elements into smoothly coordinated campaigns between myself, distributor, dealer and community

Hire/train and manage a weekly payroll for a staff of 15 in store Pet Food demonstrator throughout the State Of Michigan

Provide leadership and direction in all aspects of sales promotions, marketing and merchandising with my distributor network which included Frontier Distributing, Bradley/Caldwell, Prince Corporation and Standish Milling

Develop and conduct staff, distributor and dealer training seminars

EMPLOYMENT HISTORY

Midwestern Pet Foods – Evansville, IN. 2008-2012

From 1990 to 2008, my employment history included positions with the Sara Lee Corporation as District Sales Manager for Hi-Brand Foods as well as National Food Service Manager with Ozark Salad Company, both of which were companies within Sara Lee’s meat division. My employment further included positions with both Marketing Management Inc. as well as the Federated Group which are both Brand Management companies with whom the Shurfine label in retail grocery products was contracted. As Assistant Brand Manager attached to Roundy’s Michigan Wholesaler, my responsibilities included positioning and expanding the Shurfine brand label throughout the State Of Michigan

EDUCATION

Citadel Military College of South Carolina, BS - Charleston, SC

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