Business Analyst

Satish Pediredla

E-Mail: *********@*****.***

Mobile: 968-***-****

Marketing Business Analyst with 6 years of work experience in Sales and Marketing of IT related Applications/Projects

Professional Snapshot

Senior Marketing Business Analyst with 6 years of work experience in Sales and Marketing of IT related applications/projects.

Experience with CRM/ERP systems in general (SAP, Oracle, Zoho), Enterprise & IT Architecture Services, Health Care & Life Sciences and Media & Entertainment.

Experience of requirement gathering and analysis process in a client facing role.

Experience of creating Functional Specification Documents (FSD), Business Requirement Documents.

Proficient with Campaign management/execution.

Solid understanding of Marketing concepts, Direct Mail.

Knowledge of Software Development Life Cycle (SDLC). Have comprehensive understanding of various phases like Requirement Gathering, Analysis, Design, Development and Testing.

Experience in using MS Visio and Visual Paradigm for preparing the UML diagrams.

Good knowledge and experience in Business Analysis Techniques and Methodologies.

Possess good knowledge of Agile and RUP methodologies.

Experienced in Sales Support, Inside Sales, Business Development, Lead Generation and Customer Support.

Rendering optimum services to Customers for ensuring maximum revenue and retention.

An effective communicator with excellent relationship building and interpersonal skills.

Core Competencies

Business Analysis:

Documentation: BRD (Business Requirement Document), FRD (Functional Requirement Document).

Interviewing Business users & SMEs.

Defining strategic solutions to business problems.

Analysis & Design (Use Case, Sequence and Activity diagrams).

Software Development Life Cycle (SDLC) and Agile (SCRUM).

Acceptance Testing and Wireframe.

UML tools (MS Visio, Visual Paradigm).

Account Development:

Handling all Account development activities in the assigned regions.

Ensuring that the clients are getting desired and quality results.

Nurturing the existing relationships and developing new relations & opportunities.

Successfully managed account development activities for high profit accounts.

Successfully achieved the given business and quality norms month on month and quarter on quarter.

Market Research:

Performing all research activities in the given territory and sending reports to the concerned teams.

Extensively working on business directories to find key decision makers related to IT.

Interacting with clients on a regular basis, providing redressal to all their queries & complaints and handling all client relations.

Utilizing client feedback & personal network to develop marketing intelligence for generating leads.

Conducting competitor analysis by keeping abreast of market trends & achieving market share metrics.

Performing all demand generation activities including the productive email campaigns.

Hands on experience on web databases like hoovers and linked-in.

Marketing activities:

Manage global events and marketing campaigns.

Plan, execute, co-ordinate and follow with Stakeholders & Marketing Heads on events.

Ensuring adherence to strict time-lines.

Content Management (Collaterals & e-blasts).

Outcome/ Result / Campaign/ Event success.

Lead Generation:

Company Research, Mass mailing, Contact sourcing, Lead generation etc.

Market research for creation of Health Care & Life Sciences, Media & Entertainment databases and required contact and company profiling.

Generating meetings with Prospects (In-person or teleconference) from various companies.

Arranging web presentations to demonstrate our solutions to the prospects.

Coordinating with different teams including technical & solution architects as well as business development managers to ensure timely delivery of proposals.

Was part of a team which involved in marketing collateral management, white papers and case studies.

Was part of conference calls with client in understanding the client requirements.

ORGANIZATIONAL SCAN

iCMG (P) Ltd., Bangalore (January 2014 – June 2015)

Business Analyst/Business Development Manager

Key Deliverables:

Translate client objectives and requirements into solution concept for specific deals, based on offerings and capabilities

Provide IT project and application support for sales and marketing teams

Assist in the development of CRM application.

Conduct business process analysis and design for the sales and marketing business areas leading design discussions with senior management

Develop and maintain configuration and functional design documentation

Develop test cases, execute testing and coordinate testing with business representative

Lead and coordinate marketing campaign and reporting processes and associated tasks such as requirements, functional specification and other client documentation.

Support production staff & client end users in the use of the overall client solution with a focus on marketing campaigns and reporting.

Practice customer advocacy and take charge of the account and work on get well plan in collaboration with delivery/ projects teams with minimal client escalations.

Compliance to systems & processes to ensure management reporting and analytics for informed decision making and productivity norms.

3i Infotech Ltd., Hyderabad (November 2012 – July 2013)

Sr Associate/Market Analyst/Business Analyst

Key Deliverables:

Responsible for the design and build of marketing campaigns and reports based on business objectives.

Provides analysis of campaign results including trends, anomalies, testing results, key insights and recommendations.

Involved in creating new database according to customer specifications and business requirement.

Creates and maintains processes and procedures to assure accurate and timely analysis of marketing campaigns.

Work with Business Analysts to develop business requirements

Building and maintaining healthy business relations with customer, enhancing customer satisfaction metrics by achieving delivery & service quality norms.

Dealing with clients from various verticals in providing services like IT infrastructure management, App Development, Testing etc. through various latest methodologies like Cloud Computing.

Tech Mahindra (Erstwhile Mahindra Satyam), Hyderabad (October 2009 – October 2012)

Sr Executive

Key Deliverables:

Responsible for research and presales activities for consulting projects.

Involved in responding to RFIs related to all gamuts of IT services and handling sales support activities for different industries.

Analyzing latest market trends, tracking competitors’ activities and providing valuable inputs for fine tuning sales & marketing strategies.

Managing the campaigns for lead generation and brand awareness.

Building and maintaining healthy business relations with customer, enhancing customer satisfaction metrics by achieving delivery & service quality norms.

Dealing with clients in IT infrastructure segment including Cloud Computing and managed services.

Involving in research activities of ERP of SAP, Oracle and Microsoft along with specific vertical designed solutions.

Sutherland Global Services, Chennai (December 2007 – January 2009)

Executive

Key Deliverables:

Involved in Customer support activities for DELL Consumers.

Identifying and recommending appropriate solutions for the issues.

Using effective tools to diagnose the issues and provide correct resolution.

Involved in selling of various hardware and software related products.

Involved in providing value added services.

ACADEMICS

2006 Bachelor of Engineering (Electrical & Electronics) from Anna University.

2001 Intermediate (M.P.C) from Board of Intermediate Education, A.P.

1999 Secondary School Certificate from Board of Secondary Education, AP.

IT FORTE/CERTIFICATION

Packages : MS Visio, Visual Paradigm, MSOffice (Word, Excel, PowerPoint).

Business Analysis Certification from Winprotech IT Solutions India Pvt. Ltd., India EEP for IIBA.

PERSONAL DETAILS

Date of Birth : 24 January, 1984.

Linguistic Abilities : English, Hindi, Telugu& Tamil.

Contact this candidate