PR Director, Manager
Resume:
VICTORIA DEL RICO
Venice, CA 90291
***************@*****.*** Mobile: 323-***-****
EXPERIENCE:
January 2015 – Present AESOP Los Angeles, CA
West Coast Press Consultant
Building strong contacts with lifestyle, beauty and design, editors for the west coast.
Oversee all new store opening photoshoots for West Coast territory – Portland, San Francisco, Los Angeles and Seattle.
Heavy media pitching for new product launches.
Building new influential blogger contacts for brand by hosting store visits and hosted events.
Providing analytics for entry in the West Coast market whilst keeping brand core values.
Fluent in social media and marketing best practices to attain immediate growth on social media platforms.
Experienced writer including press releases, pitches, website copy, and spokesperson talking points.
Successful creative event production for various product launches and resourceful organization and planning skills.
January 2011 – 2015 AESOP New York, NY
Head of Press, Americas
Proven success in creating brand awareness by generating major media placements that resulted in significant revenue.
Lead in the media strategy for brand’s launch in the Americas including Brazil, Mexico and Italy.
Meticulous strategist of high-level PR plans and budget with proven results.
Tactful manager of various agencies and working across multiple departments and managing a team.
Fluent in social media and marketing best practices to attain immediate growth on social media platforms.
Extremely strong contacts with lifestyle, beauty and design, editors national and international.
Strong analytical capabilities in determining success of PR programs.
Excellent social perceptiveness, interpersonal skills and an ability to engage with a wide range of influencers to nurture meaningful dialogue on diverse topics.
Experienced writer including press releases, pitches, website copy, talking points and article in speaking to media on behalf of brand.
Oversaw all brand photoshoots and new store opening events nationwide.
Special attention to thoughtful execution of events, marketing collateral to communicate true brand perception.
Successful creative event production for various product launches and resourceful organization and planning skills.
Strong knowledge and experience leveraging social media channels including Facebook, Twitter, Instagram, Snap Chat and WordPress.
January 2008 – Present BY Lissoni New York, NY
Publicist USA
Coordinate and secure New York media appointments to attain feature stories.
Host yearly ICFF events and meetings in conjunction with all partners.
Responsible for writing plans, press releases to execute smart brand strategy for US market.
Work with outside PR agencies to manage profiles features for hotel and residential projects.
Coordinate sales events with client during developing sales phase.
Prep project locations for photoshoots to attain stock press images.
January 2008 – October 2008 Evins Communications New York, NY
PR Travel Director
Accounts: Halekulani, The Lanesborough, Waikiki Parc, Aqua Cancun, Palazzo Tornabuoni - Florence
Secured high-level editorial placements and A-list media introductions.
Managed creative direction of client’s branding and marketing alliances.
Created and implement new angles for inventive media placements and travel trends.
Wrote all press and marketing materials including talking points and website copy.
Well informed with destinations, local cultural events and nearby partners to effectively contribute to hotel packages, marketing initiatives and client programs.
Wrote and executed media plans, budgets and timelines.
Coordinated press trips, photo shoots and application submissions for awards and accolades.
ADDITIONAL EXPERIENCE:
2007 – 2008 Evolutionary Media Group Los Angeles, CA
Account Director
Accounts: Hollywood Roosevelt, Exhale Spa – Santa Monica, Luxe Hotel Beverly Hills and Sunset, Shangri-La Santa Monica
2005 – 2007 Hawkins International PR Los Angeles, CA
Account Supervisor for Kor Hotel Group
Accounts: Viceroy Santa Monica, Viceroy Palm Springs, Chamberlain, Maison 140, Avalon, Viceroy Anguilla, Viceroy Icon Brickell, Viceroy Mayakoba
2001 – 2005 Public Relations Freelance Projects Los Angeles, CA
Accounts: Fred Segal–Santa Monica, Pringle of Scotland, Lotta, Chaz Dean Studio, IKEA, Writer for Women’s Wear Daily; Assistant Styling, Meadowood Napa Valley, Crescent Hotel Beverly Hills, Darioush Winery, Simpson House Inn
2000 - 2001 Marilyn Heston & Associates Los Angeles, CA
Account Executive
Accounts: Jimmy Choo, Christian Dior, MAC, Lulu Guinness, Vidal Sassoon
1999 - 2000 VOGUE MAGAZINE, Editorial Assistant Los Angeles, CA
EDUCATION: John Cabot University, B.A., English Literature Rome, Italy
LANGUAGES: Fluent in Spanish and Italian
COMPUTER SKILLS/PROGRAMS: All Windows Office Programs (PC and MAC systems), Photoshop, Cisions and Vocus, Constant Contact and various CRM programs.
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