Marketing Project

Arjun Pisharody

+1-416-***-**** **************@*******.*** ca.linkedin.com/in/arjunpisharody/ @arjunpisharody PROFILE

Technology and marketing professional with a keen sense of business and customer experience strategy. Proven experience in product marketing, analytics and reporting, client & project management, digital marketing, market research, online business startup and cross-functional team collaboration. EDUCATION

Master of Business Administration May ’15

Schulich School of Business, York University, Toronto, ON

Received the Dean’s International and Frederick G. Gardiner Scholarship in recognition of academic excellence and merit

President: Schulich Marketing Association – coordinating events and facilitating industry interactions for students

Completed a strategic field study on an Ontario winery and created a plan for category and global market expansion Bachelor of Engineering (Electronics and Communication) June ‘09 Birla Institute of Technology, Ranchi (International Centre – UAE)

Received full tuition scholarship and graduated First Class with Distinction – (top 15% of the class) EXPERIENCE

Content Marketing Coordinator – MintCopy Inc., Toronto Sept ‘14 – April ‘15

Analyzed competitor activity to develop of strategic marketing and communication plans

Used and created campaign performance metrics to refine content marketing strategy

Created content marketing guidelines and editorial calendars for clients in a cross-section of industry verticals Marketing Associate – The Lightning Group, Toronto May ‘14 – Aug ‘14

Developed a social media marketing campaign for a large Canadian bank, targeting new immigrants from South Asia by using ethnographic market research techniques. The project goal was to increase customer signups. o Provided insights and strategic recommendations to improve online customer experience on social media

Created and executed the digital marketing plan to include content creation and website optimization for Taste of the Danforth – Canada’s largest annual street food festival o The new strategies helped increase digital reach by 7%, measured using Google Analytics and Klout o Led a team of 25 volunteers and handled activities for sponsors such as eOne and Guinness World Records o Successfully implemented an email marketing strategy to acquire over 50 sponsors for the festival Production Support Consultant - Tata Consultancy Services (TCS), India Dec ‘09 – May ‘13

Handled a range of project and client management tasks for a multinational financial services corporation from New York

Worked with stakeholders to analyze software and business performance in order to provide actionable insights

Handled the technology integration process between the clients and cloud based technology partner(ServiceNow)

Received 2 promotions within a span of 24 months for outstanding client service Co-founder - Pear GMAT Oct ‘11 – Sept ‘12

Started an online and virtual preparatory program for GMAT; the first of its kind for students from India

Handled market research to understand user requirements leading to the incorporation of the gamification model

Strategized product design strategy and validated product ideas through focus groups and market research ADDITIONAL ACHIEVEMENTS AND INTERESTS

Published a customer experience design article in Marketing Mag – ‘How Disney Has Inspired Loyalty and Love’

Ranked among the top 50% in the World Quizzing Championships held in June 2014, Toronto

Involved with Nanhi-Kali, an NGO project, that is dedicated to primary education of underprivileged children in India

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